Akanksha Borse

Akanksha Borse Email and Phone Number

Global Field Marketing Specialist @ TraceGains
Atlanta, GA, US
Akanksha Borse's Location
Atlanta, Georgia, United States, United States
Akanksha Borse's Contact Details

Akanksha Borse work email

Akanksha Borse personal email

n/a
About Akanksha Borse

Hi! I'm a multi-disciplinary marketing specialist with over 7 years of event and project management experience marketing and managing events for B2B and B2C businesses that engage customers and prospects across diverse global markets in technology, music, and art. I have a passion for event management, content creation, product marketing and management, and developing impactful strategies and improvements that increase company growth and revenue.During my time at Applitools as a Marketing Events Coordinator and Video Apprentice, I successfully managed and executed Applitools' virtual and field events, including planning, development, and promotional content strategy, while implementing new ideas, technologies, and initiatives that focus on improving ROI and driving demand via events and event content in nurtures and engagement programs post-event. This position allowed me to work closely with marketing stakeholders to highlight calls to action for multiple personas and account segments, along with creating relevant marketing messaging, developing calls to action, and assets to drive registration interest and conversion opportunities up. My experience includes marketing, event curation, optimizing logistical processes, video editing, and graphic design.In my administrative and cross-department roles at OtherSide Creative House Inc. for five years, I frequently lead my team members to execute content creation, community-based service projects, and redefine art and culture in the human condition. My experience includes a variety of marketing and advertising campaigns along with pushing new boundaries in sounds, culture, art, and community. This position allowed me to lead community-based events, apply trend research to curating playlists and events, social media posts, and Sounds department projects.As for my future, I'm always open to learning new subjects, ideas, and skills. I want to continue my journey in Event and Product Marketing and Management as well as Neuroscience research; alongside my passions for marketing, Neuroscience, sound curation, modeling, and art. In addition to my professional pursuits, I am a signed model represented by AIMM. I love developing sound projects, creating digital and physical art, and film analysis. Strengths: Event & Product Marketing, Project Management, Social Media Strategy & Marketing, Content Creation, Creative Direction, Graphic Design, Fashion

Akanksha Borse's Current Company Details
TraceGains

Tracegains

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Global Field Marketing Specialist
Atlanta, GA, US
Website:
tracegains.com
Employees:
163
Akanksha Borse Work Experience Details
  • Tracegains
    Global Field Marketing Specialist
    Tracegains
    Atlanta, Ga, Us
  • Katalon
    Field Marketing Specialist
    Katalon Nov 2023 - Present
    Atlanta, Georgia, Us
    ~ Creating and driving all 2023 & 2024 Events & Marketing Strategies by conducting extensive research to identify competitive events suitable for Katalon sponsorship and attendance. Includes trade shows, internal events, networking events, and conferences. - Utilized market research and post-event data analytics to optimize campaign performance.~ Executing all logistical operations and event development, driving multiple projects forward, evaluating 25+ new event opportunities, negotiating contracts, directing the product marketing and sales teams, creating promotional marketing content, handling all event shipments, boosting event revenue by 25%. - Enhancing and optimizing event infrastructure, operation, and processes, for sales and marketing teams and stakeholders, partner organizations, and vendors, resulting in 13% increase in SALs and MQLs.~ Developing event budgets, managing strict budget adherence, and consistently achieving cost savings by implementing efficient spending practices, ensuring spending remains well below allocated budgets while maximizing ROI.~ Coordinated with vendors, partner organizations, internal clients and (Marketing Operations, Sales, and Social Media) teams, speakers, and presenters to setup pre-event emails, targeted registration lists and tracking weekly numbers.
  • Otherside Creative House Inc
    Sounds Curator
    Otherside Creative House Inc Oct 2018 - Present
    - Managing and connecting over 16 rising musical artists to communities by providing a meaningful platform- Developing and creating social media content for Instagram, Facebook, Twitter, and TikTok 3-5 times a week using Adobe Photoshop and Final Cut Pro X- Moderating user content and increasing engagement by 16% to ensure the company brand and message are amplified- Curating and maintaining all visual and auditory aspects of themed and recurring weekly playlists (on Spotify and Apple Music) along with hosting monthly musical events- Collaborating with in house graphic designer and team members in brand and community-based service projects
  • Applitools
    Marketing Events Coordinator
    Applitools 2022 - 2023
    Reston, Va, Us
    Creating world-class virtual and in-person experiences with engagement conversions to influence sales pipeline opportunities while leveraging feedback and data to increase the value of the events programs to the audience and speakers.~ Managed and executed 8 virtual (webinars and conferences) and 10 field (trade shows and forums) B2B Tech events, improving ROI and increasing attendee engagement by 34% through innovative ideas, technologies (ON24, Cvent, Zoom, and Airmeet), and process optimization. - Coordinated with vendors, partner organizations, internal clients and (Marketing Operations, Sales, and Social Media) teams, speakers, and presenters to deliver the highest quality in-person and virtual event experiences.~ Directed marketing stakeholders to develop targeted Salesforce and Marketo campaigns for 6+ different personas and account segments, through personalized messaging, assets, and effective calls to action.~ Reported post-event data and insights in Salesforce and event platforms to track ROI, report on the impact of 10+ marketing activities, identify top-performing channels, and improve future event performance.~ Developed 2 new programs on the sales pipeline, leading to a 15% increase in engagement from target account segments and 20% increase in marketing qualified leads (MQLs). - Carried out all program requirements including logistical operations and event development by evaluating new event opportunities, negotiating and processing contracts, collaborating with the sales team, content creation and promotions, handling all event shipments, and building all virtual events.
  • Applitools
    Video Apprentice
    Applitools Aug 2021 - Jan 2022
    Reston, Va, Us
    Creating video content for Applitools' Demos and Tutorials.
  • Eye Level Learning
    Math And English Tutor
    Eye Level Learning 2014 - 2017
    Ridgefield Park, New Jersey, Us
    Spearheaded new yearly curriculums and day-to-day lessons for the Math and English programs while cultivating lesson plans for 20 students from ages 3-10 in Math and English.

Akanksha Borse Education Details

  • Georgia State University
    Georgia State University
    Neuroscience
  • Johns Creek High School
    Johns Creek High School

Frequently Asked Questions about Akanksha Borse

What company does Akanksha Borse work for?

Akanksha Borse works for Tracegains

What is Akanksha Borse's role at the current company?

Akanksha Borse's current role is Global Field Marketing Specialist.

What is Akanksha Borse's email address?

Akanksha Borse's email address is ak****@****ols.com

What schools did Akanksha Borse attend?

Akanksha Borse attended Georgia State University, Johns Creek High School.

Who are Akanksha Borse's colleagues?

Akanksha Borse's colleagues are Robert Hudson, James Yarbrough, Danielle Peer, Mike Hall, Kari Barnes, Kraig Hiersche, Joe Lovell.

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