Akanksha Borse Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

~ Creating and driving all 2023 & 2024 Events & Marketing Strategies by conducting extensive research to identify competitive events suitable for Katalon sponsorship and attendance. Includes trade shows, internal events, networking events, and conferences. - Utilized market research and post-event data analytics to optimize campaign performance.~ Executing all logistical operations and event development, driving multiple projects forward, evaluating 25+ new event opportunities, negotiating contracts, directing the product marketing and sales teams, creating promotional marketing content, handling all event shipments, boosting event revenue by 25%. - Enhancing and optimizing event infrastructure, operation, and processes, for sales and marketing teams and stakeholders, partner organizations, and vendors, resulting in 13% increase in SALs and MQLs.~ Developing event budgets, managing strict budget adherence, and consistently achieving cost savings by implementing efficient spending practices, ensuring spending remains well below allocated budgets while maximizing ROI.~ Coordinated with vendors, partner organizations, internal clients and (Marketing Operations, Sales, and Social Media) teams, speakers, and presenters to setup pre-event emails, targeted registration lists and tracking weekly numbers.

- Managing and connecting over 16 rising musical artists to communities by providing a meaningful platform- Developing and creating social media content for Instagram, Facebook, Twitter, and TikTok 3-5 times a week using Adobe Photoshop and Final Cut Pro X- Moderating user content and increasing engagement by 16% to ensure the company brand and message are amplified- Curating and maintaining all visual and auditory aspects of themed and recurring weekly playlists (on Spotify and Apple Music) along with hosting monthly musical events- Collaborating with in house graphic designer and team members in brand and community-based service projects

Reston, Va, Us

Creating world-class virtual and in-person experiences with engagement conversions to influence sales pipeline opportunities while leveraging feedback and data to increase the value of the events programs to the audience and speakers.~ Managed and executed 8 virtual (webinars and conferences) and 10 field (trade shows and forums) B2B Tech events, improving ROI and increasing attendee engagement by 34% through innovative ideas, technologies (ON24, Cvent, Zoom, and Airmeet), and process optimization. - Coordinated with vendors, partner organizations, internal clients and (Marketing Operations, Sales, and Social Media) teams, speakers, and presenters to deliver the highest quality in-person and virtual event experiences.~ Directed marketing stakeholders to develop targeted Salesforce and Marketo campaigns for 6+ different personas and account segments, through personalized messaging, assets, and effective calls to action.~ Reported post-event data and insights in Salesforce and event platforms to track ROI, report on the impact of 10+ marketing activities, identify top-performing channels, and improve future event performance.~ Developed 2 new programs on the sales pipeline, leading to a 15% increase in engagement from target account segments and 20% increase in marketing qualified leads (MQLs). - Carried out all program requirements including logistical operations and event development by evaluating new event opportunities, negotiating and processing contracts, collaborating with the sales team, content creation and promotions, handling all event shipments, and building all virtual events.

Reston, Va, Us

Creating video content for Applitools' Demos and Tutorials.

Ridgefield Park, New Jersey, Us

Spearheaded new yearly curriculums and day-to-day lessons for the Math and English programs while cultivating lesson plans for 20 students from ages 3-10 in Math and English.

Bachelor Of Science - Bs, Neuroscience

Education record