Driving digital transformation for a global telco, leading a performance marketing team to deliver omnichannel customer journeys across Singapore. Achieved significant revenue growth, cost optimization, and customer retention through data-driven strategies.Pioneered data-driven strategies to scale up revenues for diverse telco markets, achieving 92.45% improvement in CAC and 12.% boost in LTV. Championing a customer-centric vision to transform the industry experience.

In a startup job, one has to wear multiple hats 1) Created a Business Product Requirement (BRD) to redefined after doing a competitor analysis of more than 50 businesses (Indonesia and India)2) Liaising between agencies, freelancers, and company3) Leading up the Digital Engagement Platform Initiatives.

1) Lead CRM (Salesforce), setup, training, and strategy. And uplifted GoBear's consumer base by 42% in just half of the year and revenue through CRM channels by 4x.2) Set up Martech tools like customer engagement tool (Netcore) and Customer Data Platform (Lemnisk) to utilize the existing 1.2 Million database for all 5 markets/countries ( (Singapore, Hong Kong, Thailand, Philippines & Vietnam)through other channels including Email, Web Message, Push Notification, and Web… Show more 1) Lead CRM (Salesforce), setup, training, and strategy. And uplifted GoBear's consumer base by 42% in just half of the year and revenue through CRM channels by 4x.2) Set up Martech tools like customer engagement tool (Netcore) and Customer Data Platform (Lemnisk) to utilize the existing 1.2 Million database for all 5 markets/countries ( (Singapore, Hong Kong, Thailand, Philippines & Vietnam)through other channels including Email, Web Message, Push Notification, and Web Message.3) Drive Performance marketing campaign for Singapore and Thailand bringing the Cost per click out down by 96.4% Show less

1) Increased Revenue by 1547% for an E-commerce Shopify client and increased the conversion rate by 471% by improving the quality of traffic and data centralization.2) Offline and Online (o2o) Marketing for Retail client and maximize the reach which directly impacts the brand awareness.3) Industry Vertical Experience –Retail E-commerce, Club, Real Estate, FMCG, Petroleum Refineries.4) An integrated Marketing approach to eliminate the silos and give a unify centralized… Show more 1) Increased Revenue by 1547% for an E-commerce Shopify client and increased the conversion rate by 471% by improving the quality of traffic and data centralization.2) Offline and Online (o2o) Marketing for Retail client and maximize the reach which directly impacts the brand awareness.3) Industry Vertical Experience –Retail E-commerce, Club, Real Estate, FMCG, Petroleum Refineries.4) An integrated Marketing approach to eliminate the silos and give a unify centralized system to evaluate the audience and give a holistic approach of the whole digital ecosystem into one unified system thus reduced the cost per acquisition cost by 55%.5) Manifested the key Online Marketing knowledge (Adtech & Martech platforms) among the team members to have a better understanding of the data and discussion moving forward. 6) Strategize, Implement and Execution SEM, SEO, PPC (Facebook, LinkedIn, YouTube and Mobile ad network like InMobi) social media, content, MarTech tools, web analytics, Google tag manager, campaign optimization, digital asset creation, conversion optimization and time to time reporting to the client. Show less

1) Built a Marketing Dashboard for one of the most reputed agencies in the world. Identify the macro and micro KPI’s of client business and set up marketing dashboard (includes: Google Analytics, Facebook, Silverpop, Smartfocus, Apple iOS & Play store)2) Leading a team of SEOs, developers and graphic designers for creating marketing campaigns for the clients3) Heading Digital Marketing Channels for more than eight accounts, contributing to 25% of overall turnover for… Show more 1) Built a Marketing Dashboard for one of the most reputed agencies in the world. Identify the macro and micro KPI’s of client business and set up marketing dashboard (includes: Google Analytics, Facebook, Silverpop, Smartfocus, Apple iOS & Play store)2) Leading a team of SEOs, developers and graphic designers for creating marketing campaigns for the clients3) Heading Digital Marketing Channels for more than eight accounts, contributing to 25% of overall turnover for Amplifium.4) Handling SEM, SEO and Facebook channels to achieve business objectives by providing consistent marketing plans, sync with other digital marketing and promotional campaigns to achieve the 360-degree impact of marketing activities.5) Industry Vertical Experience - From Booming Real estate to IT (security, mobile app & software), Education, Marketing Agencies6) Deep understanding of all digital marketing disciplines- SEO, PPC A/B Testing and knowledge of web traffic generation & driving it to sales and sign up conversions.7) Setup tracking events on landing pages/websites through Google Tag Manager tags easily without bugging the IT folks. Show less

Responsible for Planning and execution of paid media plans for achieving digital marketing campaigns and website optimization for lead generation.Working for clients and taking care of their complete requirements in terms of PPC, organic, social media and website development.Increase the conversion rate for real estate clients by 80% using conversion sequence heuristics.  Leading a team and running successful full funnel digital marketing campaigns for 8+ clients across globe.

1) Experienced in Search Engine Optimization. Hands on exposure on both On-page and Off-page optimization2) Back-end Super Admin of Thrillophilia. Experienced in making Discounts, Tours, Landing Pages, and Payment Getaways.3) Created the Standard Operation Procedure (SOP) and image guidelines for Thrilliophilia.4) Email Marketing Experienced with a average open rate of 20% and average CTR of 4%