Akbar Jaffer

Akbar Jaffer Email and Phone Number

B2B Product Marketing | Product Strategy | Marketing transformations | Fractional CMO | CRM & Marketing Automation | Startup Advisor | Adjunct Professor of Marketing and Entrepreneurship @ Marketing Quality Assurance (MQA)
Akbar Jaffer's Location
Gilbert, Arizona, United States, United States
Akbar Jaffer's Contact Details
About Akbar Jaffer

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” ~ Jack WelchThis has guided me in my career decisions for the past 25+ years. No matter the roles and responsibilities, adopting a strong vision that drives what and how I create value is key.I am a seasoned, innovative and entrepreneurial Marketing leader having built and scaled startups, Mid and large organizations. I have led digital transformations and go-to-market projects and conducted large-scale marketing turnarounds in multi-billion-dollar organizations. I have also commercialized several products and hold six patents in the CRM/Contact Center space. I bring enterprise SaaS implementation, application operations, software quality assurance, product management, and product marketing experience to the science of modern marketing. I specialize in executing and optimizing growth marketing strategies with digital marketing, funnel optimization, data and metrics, MarTech architecture, and marketing operations.As a people manager, I have been lauded as an intuitive and inspirational leader. I am intentional about building alliances and high performance, self-managing teams, inspiring them to get behind an initiative and encouraging them to maximize the use of their knowledge and skills to drive success.Summary of my expertise:1. Marketing turnarounds, re-branding, market expansion, and commercialization2. Operationalizing Account Based Marketing3. Increasing revenue from marketing-originated and marketing-influenced leads4. Creating data-driven metrics-focused integrated marketing plans5. Delivering impeccable customer experiences (CX) for buying committees6. Optimizing lead quality, lead flow process, funnel velocity, win rates and lifecycle marketing7. Designing MarTech stack and optimizing marketing operations8. Implementing Agile Marketing9. Maximizing the impact of digital marketing and social media programsThought-leadership:Speaking/Interviews: http://jaffermarketing.comBlog: http://pointofintersection.orgMarketing and Sales Technologies (MarTech Stack):Salesforce/Pardot, Marketo/RCA, HubSpot, Infusionsoft, Microsoft Dynamics 365 Marketing, Madison Logic, Demand Base, Terminus/Brightfunnel, Bombora, Everstring, HighSpot, LinkedIn Advertising, Alyce, Drift Chatbot, LivePerson, Outreach.io, SocialBakers, Google Analytics/AdWords/ Google Webmaster Tools, Google Data Studio, Hootsuite, SocialPilot, SalesLoft, SalesProspex, Siebel, Datanyze, ZoomInfo.#BoardPositions

Akbar Jaffer's Current Company Details
Marketing Quality Assurance (MQA)

Marketing Quality Assurance (Mqa)

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B2B Product Marketing | Product Strategy | Marketing transformations | Fractional CMO | CRM & Marketing Automation | Startup Advisor | Adjunct Professor of Marketing and Entrepreneurship
Akbar Jaffer Work Experience Details
  • Marketing Quality Assurance (Mqa)
    Creator Of Mqa Framework
    Marketing Quality Assurance (Mqa) Oct 2022 - Present
    For the CEO's & CMO’s of SMB and large public and private companies who are looking to transform their marketing machinery and grow profits, I am their secret weapon who brings a holistic approach to optimizing and operationalizing aspects of go-to-market strategy, Demand Generation & Funnel Engineering, #CRM, Marketing Automation, Digital Marketing, and Marketing Operations & Inside Sales alignment.I also help build marketing and inside sales teams of rockstars to run that machinery. The result is a streamlined and resilient end-to-end growth engine. - Marketing transformation of a public Tech company (2X sales, share price $45 to $110- Pivoted startup to enterprise solution provider (4x sales)- Commercialized a CLM and blockchain digital signature company- 2X revenue of a public company through organic growth, partner channels, and M&A- Optimized business processes by enhancing #CRM and #MarketingAutomation Platform and ancillary applications.
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  • Grand Canyon Council, Inc.
    Board Member - Marketing Strategic Planning Support
    Grand Canyon Council, Inc. Aug 2024 - Present
    Scottsdale, Arizona, Us
    Grand Canyon Council BSA is an independent nonprofit organization chartered by the Boy Scouts of America to deliver youth programs throughout most of central and northern Arizona. Scouting helps develop leadership skills, learn teamwork, and serve our community.As a dedicated Board Member for the Grand Canyon Council, I provide strategic marketing support to enhance the organization's outreach and impact. My role focuses on developing and guiding long-term marketing strategies, aligning initiatives with our mission, and driving growth through innovative campaigns. I am passionate about leveraging my expertise to support Scouting's mission and contribute to the positive development of youth in our community.
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  • Grand Canyon University
    Adjunct Professor Of Marketing And Entrepreneurship
    Grand Canyon University Nov 2022 - Present
    Phoenix, Az, Us
    At the Colangelo College of Business:- Teaching comprehensive Introduction to Marketing (Marketing strategy to tactical execution, global expansion, and digital marketing) - Teaching Business Execution (Entrepreneurial Marketing) From idea to a pitch deck.Using the Business Model Canvas and Value Proposition frameworks, product strategy and development to Pro Forma and financial metrics. Students face #sharktank style pitch sessions and compete in business competitions for seed funding.
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  • Arizona Commerce Authority
    Entrepreneur In Residence, Mentor And Coach
    Arizona Commerce Authority Oct 2022 - Present
    Phoenix, Az, Us
    Serve as an Executive Advisor, coach and mentor to the startups in various entrepreneurship programs under the #ACA Innovation Center such as Virtual Accelerator and Venture Ready Investment programs.Partner with Investors and CEOs to help position their companies for their next phase of growth through #Funding and #ProductMarketing.Support the overall cause of developing and growing the technology ecosystem in Arizona.
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  • Rsm Us Llp
    Management Consultant | Marketing Technology Consultant
    Rsm Us Llp May 2021 - Sep 2022
    Chicago, Illinois, Us
    Serve clients as a trusted advisor in the areas of technology selection, digital transformations, marketing technology, CRM/Marketing automation, and Customer Experience (CX). Support RSM's internal growth marketing efforts through marketing programs, and demand generation activities.
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  • Ttec
    Director Marketing Demand & Strategy Consultant
    Ttec Aug 2019 - May 2021
    Greenwood Village, Colorado, Us
    Optimize global demand generation programs, marketing strategy, go-to-market plan, Account Based Marketing (ABM), sales funnel metrics, digital marketing, marketing metrics, marketing automation, marketing operations and marketing technology (MarTech Stack).
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  • Zorrosign, Inc.
    Chief Marketing Officer And Board Member
    Zorrosign, Inc. Jan 2017 - Jul 2019
    Dubai, Uae, Ae
    Responsible for building and growing overall business and brand through go-to-market strategy, product marketing, product strategy, demand generation, digital marketing, and marketing and sales operations.
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  • Charles Schwab
    Marketing Consultant
    Charles Schwab 2016 - 2016
    Westlake, Texas, Us
    Responsible for product management, marketing operations and automation for the Marketing Automation Platform used for Charles Schwab’s global customers.
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  • Social Annex, Inc.
    Vice President Of Marketing & Products
    Social Annex, Inc. 2014 - 2016
    Los Angeles, Ca, Us
    Positioned the company for its next phase of growth through GTM and product strategy, re-branding, marketing technologies, sales and marketing operations, inside sales, SDR incentives, demand generation, and agencies relations.
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  • Enghouse Interactive
    Sr. Product Marketing Manager / Digital Manager
    Enghouse Interactive 2013 - 2014
    Phoenix, Az, Us
    Reported to the President of North America. Created product marketing function and solution-centric go-to-market strategy. Supported M&A integrations. Re-launched the brand, website rollout and channel strategy. Revamped North America digital marketing and demand generation function.
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  • Sererra
    Sr. Product Marketing Manager And Cloud Solutions Architect
    Sererra 2012 - 2012
    Irvine, Caifornia, Us
    Reported to the President and the CEO. Drove growth in business and revenue through development of Cloud solutions and implementation of business solutions for SMB and enterprise clients. Supported marketing strategy and demand generation initiatives. Launched multiple products.
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  • Oracle Corporation
    Principal Outbound Product Marketing Manager
    Oracle Corporation 2009 - 2012
    Austin, Texas, Us
    Managed outbound product marketing activities and customer success (Customer Advisory Board and Customer Executive Council) and feedback programs (Customer Success Program) for Siebel CRM ($1B). Developed strategic marketing plan, launched new products, managed analyst relations and hosted analyst briefings (Gartner, Forrester), and reported on quarterly business performance.
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  • Oracle Corporation
    Principal Product Manager
    Oracle Corporation 2006 - 2009
    Austin, Texas, Us
    Held consecutive Product Management positions for Siebel CRM Service and Contact Center, Siebel Search and Knowledge Management, Oracle CRM OnDemand (2007), and Fusion CRM-CTI, Social CRM and Mobile CRM.Responsibilities include managing product roadmap, customer advisory board programs, customer success stories, competitive intelligence, webinars, and content for marketing communications.Patents Issued1 9,692,896 Communication dashboard with dynamically configured interface2 8,930,465 Context-aware content transmission utility3 8,904,409 Providing interface support for application workspace persistence4 8,805,822 Knowledge base search utility5 8,666,929 Communication dashboard with dynamically configured agent interface6 8,225,331 Providing interface support for application workspace persistence
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  • Oracle Corporation
    Business Applications Sqa Program Manager
    Oracle Corporation 2005 - 2006
    Austin, Texas, Us
    Managed SQA programs, managing software development and release life cycle process for Siebel CRM business applications and for analyzing quality assurance effectiveness, ROI for off-shoring, and ROI for automation. Developed and executed performance, scalability, and reliability automated tests.
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  • Oracle Corporation
    Lead Quality Assurance Engineer, It Applications
    Oracle Corporation 2002 - 2005
    Austin, Texas, Us
    Responsible for developing test strategy and test plans for manual and automated testing of Siebel CRM. Deploying and operating Topaz SaaS technology stack real-time global monitoring system. Responsible for testing SaaS production deployment cycles.IT Applications Group at Siebel was responsible for implementing Siebel CRM at Siebel; showcasing the widest and the deepest implementations of Siebel Marketing, Sales, and Service CRM applications.
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  • Snapfish
    Manager Sqa & Saas Operations Engineering
    Snapfish 2000 - 2001
    San Francisco, California, Us
    Responsible for defining testing strategy and developing and executing test plans. Leading and mentoring a team on-shore and off-shore testers. Also responsible for automated testing of operations of the digital photo processing and operations software.
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  • Inktomi Corporation
    Lead Quality Assurance Engineer
    Inktomi Corporation 1998 - 2000
    Responsible for designing, maintaining, and executing automated testing framework. Writing test plans and testing Inktomi Search software releases, and working with developers to debug and resolve software issues and enhancements. Inktomi Search Engine was the first commercial application of massively parallel computing technology. According to Wikipedia, "The company's name, pronounced 'INK-tuh-me', is derived from a Lakota Indian legend about a trickster spider character. Inktomi is known for its ability to defeat larger adversaries through wit and cunning." The tri-color, nested cube logo was created by Tom Lamar in 1996.
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  • Hal Computer Systems
    Software Quality Assurance Engineer & Sustaining Engineering Lead
    Hal Computer Systems 1996 - 1998
    Responsible for developing, maintaining and executing automated tests to test functionality and performance of Unix Operating System, OS commands, and hardware drivers. Verifying functions of memory chips, microprocessors, and video graphics chips.In the late 80's and early 90's HAL created first commercial (desktop server) true 64 bit computer hardware. It also developed the first ever commercial port of 64 bit Unix Operating Systems using Sun Solaris. HAL was named after Stanley Cubrick's Space Odessy 2001. But some say HAL meant "IBM + 1" or "IBM++" meaning HAL was always 'one better than IBM.' HAL was later purchased by Fujitsu. To learn more visit: https://www.wikiwand.com/en/HAL_Computer_Systems
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Akbar Jaffer Skills

Crm Enterprise Software Product Management Strategy Product Marketing Analytics Business Development Management Business Strategy Leadership Program Management Marketing Strategy Strategic Planning Go To Market Strategy Mobile Devices Start Ups Salesforce.com Saas Cross Functional Team Leadership Strategic Partnerships Business Intelligence Product Development Integration E Commerce Team Building Competitive Analysis New Business Development Agile Methodologies Change Management Social Media Crm Software Email Marketing Entrepreneurship Mobile Applications Digital Marketing Social Media Marketing Online Marketing Business Analysis Implementing Processes Social Networking Mobile Marketing Web Analytics Business Planning Management Consulting Global Management Market Research Hubspot Product Strategy Marketing Communications Marketo

Akbar Jaffer Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    International Management
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Mathematics & Computer Science
  • College Of Dupage
    College Of Dupage
    Management Information Systems

Frequently Asked Questions about Akbar Jaffer

What company does Akbar Jaffer work for?

Akbar Jaffer works for Marketing Quality Assurance (Mqa)

What is Akbar Jaffer's role at the current company?

Akbar Jaffer's current role is B2B Product Marketing | Product Strategy | Marketing transformations | Fractional CMO | CRM & Marketing Automation | Startup Advisor | Adjunct Professor of Marketing and Entrepreneurship.

What is Akbar Jaffer's email address?

Akbar Jaffer's email address is ak****@****con.com

What is Akbar Jaffer's direct phone number?

Akbar Jaffer's direct phone number is +165043*****

What schools did Akbar Jaffer attend?

Akbar Jaffer attended Northwestern University - Kellogg School Of Management, University Of Illinois Urbana-Champaign, College Of Dupage.

What are some of Akbar Jaffer's interests?

Akbar Jaffer has interest in Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.

What skills is Akbar Jaffer known for?

Akbar Jaffer has skills like Crm, Enterprise Software, Product Management, Strategy, Product Marketing, Analytics, Business Development, Management, Business Strategy, Leadership, Program Management, Marketing Strategy.

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