“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” ~ Jack WelchThis has guided me in my career decisions for the past 25+ years. No matter the roles and responsibilities, adopting a strong vision that drives what and how I create value is key.I am a seasoned, innovative and entrepreneurial Marketing leader having built and scaled startups, Mid and large organizations. I have led digital transformations and go-to-market projects and conducted large-scale marketing turnarounds in multi-billion-dollar organizations. I have also commercialized several products and hold six patents in the CRM/Contact Center space. I bring enterprise SaaS implementation, application operations, software quality assurance, product management, and product marketing experience to the science of modern marketing. I specialize in executing and optimizing growth marketing strategies with digital marketing, funnel optimization, data and metrics, MarTech architecture, and marketing operations.As a people manager, I have been lauded as an intuitive and inspirational leader. I am intentional about building alliances and high performance, self-managing teams, inspiring them to get behind an initiative and encouraging them to maximize the use of their knowledge and skills to drive success.Summary of my expertise:1. Marketing turnarounds, re-branding, market expansion, and commercialization2. Operationalizing Account Based Marketing3. Increasing revenue from marketing-originated and marketing-influenced leads4. Creating data-driven metrics-focused integrated marketing plans5. Delivering impeccable customer experiences (CX) for buying committees6. Optimizing lead quality, lead flow process, funnel velocity, win rates and lifecycle marketing7. Designing MarTech stack and optimizing marketing operations8. Implementing Agile Marketing9. Maximizing the impact of digital marketing and social media programsThought-leadership:Speaking/Interviews: http://jaffermarketing.comBlog: http://pointofintersection.orgMarketing and Sales Technologies (MarTech Stack):Salesforce/Pardot, Marketo/RCA, HubSpot, Infusionsoft, Microsoft Dynamics 365 Marketing, Madison Logic, Demand Base, Terminus/Brightfunnel, Bombora, Everstring, HighSpot, LinkedIn Advertising, Alyce, Drift Chatbot, LivePerson, Outreach.io, SocialBakers, Google Analytics/AdWords/ Google Webmaster Tools, Google Data Studio, Hootsuite, SocialPilot, SalesLoft, SalesProspex, Siebel, Datanyze, ZoomInfo.#BoardPositions
Listed skills include Crm, Enterprise Software, Product Management, Strategy, and 46 others.