Marketing Quality Assurance (MQA)

A unique consulting practice offering fractional CMO service and coaching that advises senior marketing, sales, and revenue executives on optimizing marketing and sales machinery for optimal net marketing contribution and sustainable revenue growth. We primarily serve B2B SaaS companies; Recently funded startups and small and mid size companies (SMB), all looking to transform their marketing and grow sales. Optimization can occur in one of three interconnected areas of marketing machinery: a) Product Marketing & Strategy, b) Demand Generation and funnel engineering, and c) Sales and Marketing Operations including MarTech and Marketing Data Science. The practice uses the frameworks and tools developed by Akbar Jaffer in (to be released book) Marketing Quality Assurance - as a result of his 16 years as a Software Quality Assurance Engineer and 20+ years as a marketing leader.