Founder & Ceo
CurrentBuild tomorrow’s pipeline today with AudiencePlus® by becoming your own channel for content distribution and leveraging AI and first-party data to understand your audience like never before.
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@gainsight.com
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2 phones found area 310 and 888
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Anthony Kennada is listed as Founder & CEO at AudiencePlus at AudiencePlus, based in Paradise Valley, Arizona, United States. AeroLeads shows a work email signal at gainsight.com, phone signal with area code 310, 888, and a matched LinkedIn profile for Anthony Kennada.
Anthony Kennada previously worked as Founder & CEO at Audienceplus and Angel Investor at Self-Employed. Anthony Kennada holds Bachelors Of Science, International Business from Pepperdine University.
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I'm a B2C marketer trapped in a B2B body.I am the co-founder and CEO of AudiencePlus -- building software, content, and community to help every company become a media company.Prior to founding AudiencePlus, I've served as the CMO of incredible companies like Hopin and Front. I'm most proud of my work as the founding CMO of Gainsight where my team and I are credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events and creative activations, we developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation.I published my marketing playbook at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. The book debuted as a number one new release on Amazon.I've previously worked at Box, LiveOffice and Symantec, and serve as an investor, advisor and board member to enterprise software startups around the globe.
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Phoenix, Arizona, Us
Build tomorrow’s pipeline today with AudiencePlus® by becoming your own channel for content distribution and leveraging AI and first-party data to understand your audience like never before.
People.ai (2017), BrightHire (2020), Zencastr (2020), Mutiny (2021), Builder.io (2021), Superpeer (2021), Salesroom (2021), Paladin AI (2021), Flock Homes (2021), Apteo (2021), NurtureBoss (2021), Forum Ventures LP (2020-2021), Pando (2022)
Belmont, California, Us
* Grew marketing team from 4 to 47 and revenue from $65M to $100M+ ARR in less than one year* Built Hopin's demand creation engine from 0 to 1 by implementing martech stack and processes* Defined and activated Hopin's brand strategy, mission, and purpose of 'making the world feel closer'* Led Hopin's product repositioning from 'virtual events' to 'any-kind-of' event platform* Launched a global brand awareness campaign including digital and OOH in three global markets* Hosted the event industry's first hybrid conference called Illuminate
San Francisco, California, Us
* Added $10M+ ARR while navigating the unexpected with COVID in 2020.* Built core marketing team including the recruitment of key departmental VPs.* Developed new brand strategy to uplevel Front's positioning from shared inbox.* Co-led the redesign of Front's logo and visual identity and launched new website.* Launched Front Page (editorial blog) and Heart of Business podcast.
San Francisco, California, Us
Majority investment from Vista Equity Partners valued Gainsight at $1.1B (2020)
San Francisco, California, Us
* Founding marketing leader (EE #19) scaling growth from $0M to nearly nine digits of ARR.* Managing a global team of 60 comprised of core marketers and inside sales professionals.* Recognized for creating the Customer Success biz imperative, profession and SW category.* Created Pulse, the CS industry conference (300 attendees in '13 to 5000+ at Moscone in '19).* Responsible for demand gen, brand & thought leadership, content marketing, PR, events, etc.Recognized by Forbes as one of the top 100 private cloud companies in the world, Deloitte as one of the fastest growing companies on the Technology Fast 500, Inc. Magazine as one of the Top Companies in America and Best Places to Work, Forbes as one of America’s Most Promising Companies, and by Fortune Magazine as one of 20 Great Workplaces in Tech.
San Jose, California, Us
* Led the product team that launched Norton Zone, Symantec's secure online file sharing service.* Crafted original product spec based on technical interviews with over 100+ SMBs and enterprises.* Responsible for defining features, roadmap, pricing/packaging, routes to market, etc.* Partnered with Consumer (Norton) product, marketing and dev teams on product delivery.* Oversaw the go-to-market approach, partnering with the marketing and sales teams.* Managed BD strategy to form partnerships that drive adoption of emerging cloud services.* Spokesperson to internal executive committees, customers, press and analyst community.
Torrance, Ca, Us
* Managed OEM relationship with Symantec from contract to acquisition for $115 MM.* Led cross-functional alignment across global BU's in the Americas, EMEA and APJ. * Grew cloud archiving revenue from $0 to ~$5 MM in 15 months of partnership.* Maintained and enabled downstream partner channel through global Symantec ecosystem.* Developed and executed Sales/SE enablement programs in regional offices.* Recognized as "Player of the Quarter" in 2 out of 5 quarters in the role.
Redwood City, Ca, Us
* Joined the startup early (#37) and experienced high growth and scale to >100 employees.* Responsible for forging new distribution, integration and marketing partnerships.* Expanded existing relationships with current strategic partners in the OpenBox portfolio.* Project managed API integrations with internal and partner technical platform teams.* Developed go-to-market strategies for net new integration offerings and services.* Planned, organized and executed Box's first partner conference "Altitude" in May 2010.
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Anthony Kennada works for AudiencePlus.
Anthony Kennada is listed as Founder & CEO at AudiencePlus at AudiencePlus.
AeroLeads has found 1 work email signal at @gainsight.com for Anthony Kennada at AudiencePlus.
AeroLeads has found 2 phone signal(s) with area code 310, 888 for Anthony Kennada at AudiencePlus.
Anthony Kennada is based in Paradise Valley, Arizona, United States while working with AudiencePlus.
Anthony Kennada has worked for Audienceplus, Self-Employed, Forum Ventures, Hopin, and Front.
You can use AeroLeads to view verified contact signals for Anthony Kennada at AudiencePlus, including work email, phone, and LinkedIn data when available.
Anthony Kennada holds Bachelors Of Science, International Business from Pepperdine University.
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