Anna Kate Tobin Email & Phone Number

Boston, Ma, Us

Santa Clara, Ca, Us

Maternity leave and family care. During this time, I remained connected to industry trends and networks.

Palo Alto, Ca, Us

• Developed and executed comprehensive Executive Engagement strategy for Americas Marketing, driving C-suite journey and nurturing tactics to strengthen relationships.• Collaborated cross-functionally to ensure regional alignment and incorporate diverse perspectives.• Aligned strategies with sales and marketing leaders' executive goals, managing program lifecycle from planning to execution.• Operationalized programs and events with thoughtful execution, partnering with the team, program owners, and key stakeholders.• Maintained regular alignment calls and communications with stakeholders across Global Marketing, fostering continuous improvement and fresh ideas for impactful executive engagement activities.Key Highlights:- Established self as a reliable partner and leader across Americas Marketing with strong work ethic, operational excellence, and ability to drive initiatives.- Strong collaboration spirit and achievement of objectives through partnership and influence of others.- Expert in managing multiple projects and deadlines while maintaining composure under stress.- Led implementation, management, and strategy development for direct mail/sending platform.- Directed strategy and program management for Board of Directors Dinners, Lead/Forward Executive Summits, and Formula 1 sponsorship in the Americas, achieving a high NPS Score of 90+ on all owned programs.- Mentored a team of five strategic marketers, ensuring continuity during team transition.- Recognized for customer-centric approach with Global Marketing Award.- Three-time recipient of VMware “Accelerate Our Best” and “Elevate Our Best” Awards.

Boston, Ma, Us

• Steered a multitude of strategic initiatives with a focus on fueling demand for the global CloudHealth partner business, playing a pivotal role in tripling community growth and propelling revenue generated through partner relationships by 2x.• Relentless pursuit of growth and commitment to fostering robust partner relationships, ultimately driving company vision forward.Key Highlights:- Rolled out the company's first Partner Relationship Management (PRM) system.- Revamped partner program into a tiered structure, earning a 5-Star rating from CRN.- Oversaw the commissioning of a major analyst research study for MSPs.- Drove partner program and marketing integration/alignment post acquisition by VMware.- Successfully planned and executed a global virtual partner summit, surpassing registration goals by 5x.- Honored with multiple awards including CRN's esteemed Women of the Channel, and VMware’s “Accelerate Our Best” and “Elevate Our Best” Awards.

Boston, Ma, Us

• Steered global channel marketing strategy, optimally allocating budgets, executing programs, and empowering 85+ partners while fostering new partner demand generation.• Championed and oversaw a broad spectrum of end customer marketing and product marketing initiatives, fueling customer engagement and product awareness.Key Highlights:- Spearheaded channel marketing strategies as the sole dedicated resource.- Eminent leader and mentor, pivotal in recruitment and onboarding during phase of exponential team growth, nearly to a tenfold.

Boston, Ma, Us

- Devised and executed comprehensive marketing strategies, encompassing events, webinars, content syndication, direct mail, blogging, case studies, social media, remarketing, PPC (Google AdWords, LinkedIn, Twitter), and corporate communications.- Standardized communication and messaging throughout the sales process through creation of sales enablement processes and templates.- Cultivated engaging content to underscore solution benefits and ROI to prospects, customers, and partners.- Managed global channel partner marketing programs, strategic alliances, and technology partner initiatives, enhancing enablement and collaborations.- Leveraged Google Analytics to monitor and evaluate platform usage, metrics, and growth opportunities.- Administered Salesforce & HubSpot.- Drove organization's first competitive analysis initiative, paving the path for informed strategic decisions.Key Highlights:- Pioneered marketing within a rapidly expanding startup, contributing significantly to brand recognition and market leadership.- Strategically crafted company-wide marketing initiatives and programs that catalyzed growth, ensuring scalability for the team.- Mentored emerging talent, fostering their career development by equipping them with new skills and grooming them for increasing responsibilities.

Roswell, Ga, Us

• Orchestrated global event strategy, including tradeshows, conferences, and speaking engagements.• Successfully produced annual flagship customer conference.• Spearheaded comprehensive marketing strategy, inclusive of direct mail, email campaigns, 3rd party content syndication, sponsorships, and targeted advertisements.• Led the charge in corporate social media initiatives to bolster brand presence.• Ensured brand identity and messaging consistency across diverse programs.• Managed relationships with vendors to maximize productivity and cost efficiency.• Steered a robust intern program to nurture future professionals.Key Highlights:- Received prestigious President’s Club Award in recognition of exceptional performance and commitment.- Successfully boosted conference attendance consistently over the years, achieving a threefold increase in prospect numbers and doubling sponsor participation.- Doubled followership on two major social media networks, significantly enhancing overall engagement.- Played pivotal role in re-launch of corporate brand and website, contributing to a stronger and more cohesive brand image.- Fostered professional growth of emerging marketing professionals, acting as a consistent beacon of inspiration and a mentor, cultivating their careers and shaping industry leaders.

Roswell, Ga, Us

Roswell, Ga, Us

Austin, Tx, Us

During acquisition of OpenAir by NetSuite Inc. (now a part of Oracle), I was identified as someone with a unique skill set and adaptable mindset. Embracing each challenge, I thrived in a spectrum of roles, consistently elevating my level of responsibility and impact.Marketing:- Led annual user conference, tradeshow participation, seminars, client holiday gift program, company-wide meetings, and social gatherings.- Crafted customer case studies and and disseminated collateral to clients and prospects.- Preserved client and vendor databases.- Participated in comprehensive website re-launch, with a focus on review and copy-editing.Instructional Design:- Developed, marketed, and hosted product training for new clients, staff, and partners.- Structured course content and produced supportive materials, guides, and datasheets.One-on-one client support:- Fostered enduring relationships to promote client satisfaction and service renewal.- Ensured operational efficiency and superior customer service while upholding quality standards.- Managed inbound communication, facilitated regular client meetings, and provided application support.- Handled product alerts and enhancement requests.- Mentored new customer service representatives abroad.

- Co-produced “The Colors of Boston,” a diversity guide for college students- Managed travel help desk

London, England, Gb

Key Highlight: Supported planning of firm’s 15th anniversary reception held at 11 Downing Street

Dallas, Tx, Us

B.A., Economics With Dual Minor In Psychology And Studio Art (Graphic Design & Photography Focus)

London Internship Program