Amy Smith Email and Phone Number
I am a hardworking, resourceful, and highly motivated individual with over 11 years of digital brand marketing experience across a variety of sectors and channels. As both a creative and logical thinker with a meticulous and thorough mentality, I am adept in multitasking and conforming to tight deadlines. I have over 11 years of brand marketing, content creation, social media, and talent management experience within several different industries and sectors. I’m a forward thinker with a never-ending desire to create and reinvent the marketing wheel and build brand experiences and communities, not just a campaign. I have worked on several global brands such as evian (evianxBalmain), PhD Nutrition, Unilever, Red Bull, L'Oréal, and many more, as well as building my own brand. I invest time to constantly keep myself up to date with current trends, platforms, and every changing tides of digital experience. I believe it is important to lead by example, whether as part of my personal time, sporting interests or in the working environment. I am a qualified personal trainer and run my own brand platform to provide people with a social space to relate and interact with.As a keen sportswoman who participated at a national level in Netball and county level rugby, bodybuilding, and triathlons, I have grown up surrounded by sport and this has taught me the value of building strong teams and the importance for all individuals to demonstrate commitment, energy, and enthusiasm for the team to gain maximum benefit.
Crafted - Content Creation
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OwnerCrafted - Content Creation Jun 2024 - PresentLondon Area, United Kingdom -
Social Media LeadPeople'S Partnership Feb 2024 - PresentCrawley, England, United Kingdom -
Freelance WriterMyprotein May 2016 - PresentFreelance fitness, health and workout writer • Developing and writing engaging content for MyProtein The zone audience• Provide content for the website, Twitter, and Facebook• Use of Hootsuite, Wordpress, and social sites to promote content• Qualified Level 2 Fitness Instructor and Level 3 personal trainer -
Freelance Content CreatorAmy Smith May 2015 - Jun 2024London, United KingdomOver the last 9 years I have been creating social and digital first content for various brands as well as my own channels. Staying up to date with latest trends and generating content to fit client briefs working with brands such as My Protein, Red Bull, Curvy Kate, Bravissamo, Cow & Gate, Estrid, Dermalogica, Frank body, Tutti Rouge, Lemonade Dolls, and many more. • Developing engaging content, for the brands' social media channels and specific audience • The main provider of content on the blog, Twitter, Facebook and Instagram• Tracking all traffic and social media reach via analytic's• Use of Adobe creative suite, capcut, canva, in app editing, photography, videography• Use of Google Analytics, Hootsuite, Wordpress, Photoshop• Qualified Level 2 Fitness Instructor and Level 3 personal trainerI
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Social Media And Digital Lead - Danone, Evian, Kelly Deli (Uk And Global)Oliver Agency Mar 2022 - Dec 2023London, England, United Kingdom -
Content ManagerPhd Nutrition Mar 2021 - Mar 2022London, England, United Kingdom -
Community And Content Manager For Ustudio (Unilever)Oliver Agency Jun 2020 - Mar 2021London, England, United Kingdom -
Social Media Marketing ManagerWhite Stuff Oct 2019 - Jun 2020London, United Kingdom -
Social Media Marketing SpecialistRed Bull May 2019 - Oct 2019London, United KingdomKey responsibilities: -To grow engagement on Red Bull’s social channels by managing a daily content calendar supported by ad hoc social campaigns.- To create, project manage and execute social engagement campaigns for Red Bull UK’s marketing projects and events including Red Bull Hardline, Red Bull Project Pro, Red Bull Soap Box Race & the Red Bull Editions product launch and many more additional events and athlete activations.- To conceive, implement and execute social content strategies for Red Bull’s live events.- To launch new content verticals and grow audiences on redbull.co.uk-To manage Red Bull UK’s Instagram, Twitter, and Facebook audiences and communities across adventure, Motorsports, Bike, and Fitness -To produce analytics reports for the UK's website and social channels.-To produce creative strategies and content to promote Red Bull across social channels -
Freelance Marketing, Events, Social Media ManagerVarious Jul 2017 - May 2019AustraliaI have been working as a freelance marketing, events, and social media consultant for a variety of companies. I’ve worked with companies within a variety of industries such as health and fitness, Beauty, and construction. Projects can vary but cover the below: • Creating, Implementing, assisting with marketing activities for instore merchandise. • Creating, implementing, assisting with ecommerce activity and retailers. • liaising with third party clients, members, or stakeholders. • Creating, implementing, social media campaigns, creative and analysis.• Experience of social media, CRM, websites (mailchimp/wordpress/mindbody).• Brand & commercial responsibility for planning and delivering awareness/trade/KPIs • Management of a social media accounts – creation, implementation, analysis • Road-mapping of marketing plans for a year-round calendar. • Greet patients, create patient files for new attendees and update any details on existing patient records.• Processing payments for privately paying patients, and creating, sending and finalising any invoices for insurance.• CRM – Mailings creation and analysis.• Website maintenance, content creation, and CRM. - Creation of unique content across a variety of sectors, tone, and brand voice. • Assistant and creation of 360 marketing campaigns• Use of Google Analytics, Sproutsocial, Emagine, Echo, Eloqua, Wordpress, Photoshop -
Personal Trainer & Instructor, Events, Operations And MarketingRevolution Cycle Barre Jun 2018 - Jan 2019Brisbane, Australia
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Freelance WriterMental Movement Magazine May 2016 - Jul 2018Freelance fitness and workout writer to promote how to get healthy and make good life changes. • Developing and writing engaging content for #MentalMovements audience• Provide content for the website, Twitter, and Facebook• Use of Hootsuite, Wordpress, and social sites to promote content• Qualified Level 2 Fitness Instructor and Level 3 personal trainer -
Marketing, Social Media And Events ManagerTime Inc. Uk Aug 2015 - Jul 2017London, United KingdomResponsible for creating, planning and implementing brand marketing campaigns across fifteen multi-platform market-leading magazine brands, both UK and Internationally to drive copy sales in both digital & print, increase site traffic and maximise brand awareness across all platforms and at both B2C and B2B events/shows. • Execute global marketing campaigns and project management; across 15 Time inc brands; booking display ads, scheduling social media support and creating online content.• Managing, running and analysing social media accounts for all brands.• Weekly global promotion of the digital edition on iTunes, Google Play, CMS2 and Orion.• Briefing and approving creative assets; digital ads and e-Newsletters.• Experience of sending marketing mailings.• Sourcing competitions and promotions to run in print, online and via social media.• Liaising with both PRs and editorial staff on copy and approval. • Liaising with and creating lasting relationships with consumers, PR , editorial staff & brand teams • Creating engaging content & campaign articles for website to support marketing activity.• Managing and working alongside the digital team on brand’s newsletter and website schedules.• Engaging in brand Forums – creating engaging, conversation starting content• Organising promotional opportunities- Arranging in mag discounts, and online competitions - inclusion on the digital newsletter.• Managing, running and analysing social media accounts.• Organising promotional opportunities; arranging in-mag discounts and online competitions - inclusion on the digital newsletters.• Organising, planning and executing all branded events at both UK and international trade/corporate shows/PR events• Organising, planning and executing all branded events at both UK and international award events/gala dinners/ PR events • Use of Google Analytics, Sproutsocial, Emagine, Echo, Eloqua, Wordpress, Photoshop -
Senior Circulation And Brand Marketing ExecutiveTime Inc. Uk May 2013 - Aug 2015London, United KingdomSole responsibility for UK newsstand and brand marketing activity across the Music and Marine portfolios: NME, Uncut, SuperYacht World, Motorboats & Yachting, Yachting World, Yachting Monthly and Practical BoatOwner• • Budget Management - Managed trade marketing budget of over £230k across these portfolios.• Client Relationship and Communication – Liaise efficiently and build relationships with publishing, consumer marketing and retail national account teams.• Designed and implemented all promotional strategies for the titles at retail, including retailer exclusive promotions, cut price promotions & link saves.• Point of Sale (POS) coordination - from briefing art teams and external designers to ensure guidelines are adhered to, through to sign off for retail.• Planned and effected distribution strategy for new brand extensions; opportunity spotting in order to meet the challenging targets.• Forecast sales, analyse performance against financial targets and set print figures for all titles.• Review distribution regularly, assessing sales efficiency and availability across all retail groups and adjusting supply management accordingly.• Monitor range listings at retail for titles, producing range review proposals where necessary • Report and present performance and marketing plans to publishing directors and wider teams at brand meetings, as well as with external business partners • frequently use customer insight data (Dunhumby and Nectar) to analyse shopper habits and trends and spot opportunity for growth through correct marketing strategies • Competitor analysis – track and analyse competitor and market performance• Creative, organised, analytical and highly numerate with excellent interpersonal skills.• Event/marketing/project development, executing and analysis. • Management of graduates and Circulation and Marketing Executives• Running the Marketforce Twitter account -
Marketing Executive At Look Magazine (Secondment)Time Inc. Uk Oct 2014 - Jan 2015Responsible for creating, planning and implementing brand marketing campaigns- online, digitally and in print for Look Magazine. • Executing marketing campaigns; booking display ads, scheduling social media support and creating online content.• Weekly promotion of the digital edition on iTunes, Google Play, CMS2 and Orion.• Briefing and approving creative assets; digital ads and e-Newsletters.• Experience of sending marketing mailings.• Sourcing competitions and promotions to run in print, online and via social media.• Liaising with both PRs and editorial staff on copy and approval. • Creating articles for website to support marketing activity.• Managing Look's newsletter ad schedule.• Organising promotional opportunities- Arranging in mag discounts, and online competitions - inclusion on the digital newsletter sent to over 800k customers.• Managing, running and analysing social media accounts. -
Marketing Graduate TraineeTime Inc. Uk Sep 2012 - May 2013London, United KingdomI worked on placements within core areas of the business included retail, supply management, business systems, circulation and brand marketing (international & domestic) and consumer insight providing me with invaluable insight into the magazine industry as a whole:• Build interpersonal relationships quickly within new teams• Learn new skills regularly and adapt current skill to fit within the new business area• Provide accurate and timely market information • Brand management at all stages within a business – Marketing to consumers, retail and external partners• International communication skills – difference in trading structures and business language• Create new and innovative brand strategies -
Student Brand Marketing ManagerGraduate Recruitment Bureau (Grb) Jan 2011 - Sep 2012Bournemouth, United KingdomTo market the site to the correct audience using social media, relay benefits and enrol students to the site to drive traffic. • Monitoring and maintaining marketing pages on social media platforms (Twitter and Facebook).• Networking with difference social communities within a university • Strong communication and organization skills.• Creative thinking and innovative idea to widen reach and drive traffic to social media pages• Good working knowledge of student interaction with social media platforms.• Creating copy and content for social media pages• Liaise with senior management to report on targets
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In-Store Advisor & Marketing AssistantAnimal Clothing Jul 2011 - Aug 2012Bournemouth, United KingdomIResponsible for maintaining accurate marketing displays both in store and on windows. Optimised marketing of the high value watch collection- organising and liaise with customers in regards to orders• Monitoring and maintaining marketing displays within store and in store windows• Networking with difference social communities • Strong communication and organization skills.• Creative thinking and business acumen – drive footfall within the sore• Quick reaction to new trends and communication of any changes to be made from head office.• Liaise with head office to report on targets and communicate marketing effectiveness
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Cosmetic ConsultantBenefit Cosmetics Jun 2010 - Jun 2011Bournemouth, United KingdomMarket the brands cosmetic range – apply and advising customers on beauty products. • Direct communication about brand and its products• Beauty product application skills and qualifications• Strong communication and marketing skills• Handling correspondence and telephone calls from the public regarding new product launches • Creative new marketing pitches to sell products • Target driven and fast paced environment. -
Antenatal And Clinical AdminNhs Jun 2008 - Aug 2009Brighton, United KingdomResponsible for arranging all antenatal clinics and consultant bookings for patients ensure smooth running of the administration office:• Corresponding with patients both face to face and over the phone.• networking skills around the hospital within a large multidisciplinary team• Ensure clients received the correct information, that they were informed of the progress of the clinics and directed them to other departments as required.• Managing a busy switchboard and directing internal and external calls appropriately.• Dealing with customer complaints in a professional manner.• Compiling & maintaining complex spread sheets and distributing daily to senior managers.
Amy Smith Education Details
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Psychology -
Focus Fitness UkPass -
BhasvicPhotography, Media, English Literature, Film And Psychology -
The Shaw AcademyDistinction -
Train FitnessPass
Frequently Asked Questions about Amy Smith
What company does Amy Smith work for?
Amy Smith works for Crafted - Content Creation
What is Amy Smith's role at the current company?
Amy Smith's current role is Your go to for all things Social Media, Influencer, Creative, Content, and Community..
What schools did Amy Smith attend?
Amy Smith attended Bournemouth University, Focus Fitness Uk, Bhasvic, The Shaw Academy, Train Fitness.
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