Alex H. Email & Phone Number

Hi, I'm Alex, a self-starting content creator with 12+ years experience establishing, growing and managing large online communities. I've worked primarily on the YouTube platform in the gaming space; having built a 400k subscriber strong following, centered around the gaming juggernaut of 'Minecraft'. I identified its emerging potential and became an early adopter in what is now firmly a cultural phenomenon.When creating for YouTube and beyonds’ ecosystems, it requires a broad, holistic approach to get right; integrating deep understandings of essential metrics into social strategies has allowed me to design data-informed content that flourishes. I maximize Audience Retention through tight Storytelling, Pacing and Hooks; Impressions CTR and CTAs with audience-led insights that drive exceptional engagement. Employing frameworks such as these has garnered my work 65,000,000+ platform views and well over 500,000,000 impressions to date. I have a firm belief that high-value owned & earned media are accessible to all with a thorough and well regimented enough social strategy.It's been a continual learning experience; I've discovered the joy of inspiring the next generations' futures through digital media and sparking their passions in many areas such as design, tech and education.

• Content Creator

  Self-Employed

  Apr 2012 - Present

  - Transformed trending news and feature updates into easily digestible formats, via tutorials, demos and presentations; educating audience on important features with consumable content established brand as go-to trusted source.- Storyboarded video thumbnails; composing eye-catching visual communication for target audience produced high engagement, while standing out among competitors.- Managed large online communities; creating memorable community discussions, engaging the audience with authentic conversation and interacting with over 200,000 messages/comments/emails fostered an active and flourishing fan-base around the brand.- Produced ad-hoc assets for social media; choosing the right tools (canva, photoshop, after effects, etc...) to push timely deliverables and seize emerging social opportunities, all with a quick turnaround.- Developed a robust social calendar; taking note of key upcoming events, features and moments was essential in releasing to a consistent content schedule; planning ahead allowed me to seize advantageous content placement and gain a clear view of future deliverables.- Acted as on-screen face and voice of the channel, presenting video content charismatically, with a warm, engaging presence. By effectively entertaining viewers, I amassed a loyal following of 400,000.- A/B tested thumbnails to learn what produced best CTR and engagement; developing multiple iterations based on real-time results allowed me to dynamically optimize video performance and pivot content into its best trajectory possible.- Leveraged and integrated data-driven insights into storytelling strategy. Syncing narrative between titles, thumbnails and content was vital in meeting and exceeding viewer expectations. Uncovering essential data-points and continuously incorporating them throughout the viewer journey lead to high retention and engagement with calls to action.