Smart marketing for the needs (and budgets) of small businesses and startups.Our goal at Urban Sherpa Marketing Co. is to make high-quality marketing possible for every business, no matter the size. We have years of experience effectively marketing small businesses and startups, and we offer everything from simple strategic advisory and coaching (so you can do it yourself) to full service. Together, we'll build you an efficient marketing program to grow your business without blowing the bank.

Developed corporate marketing strategy to support lead generation from international market. Included: from-scratch brand development and vendor sourcing and contracting for SEM, PR, asset production, as well as full conference and event plan and content media calendar. Digital channels include social media, display, YouTube, SEO, and email marketing strategies. In under 9 months, designed and built a high-functioning marketing team of two divisions, one of which was a client-facing full-service marketing agency.Developed digital marketing strategies for client ICO events, and put in place processes and materials to drive client education and offer full ICO marketing services. Included: heavy forum and community management activities (Reddit, Bitcointalk), social media, display, ad network strategies, and asset creation (video, blog, podcast)

Developed and implemented content-marketing based marketing strategy. Included: audience segmentation; publication planning; competitive analysis; all PR, event management, SEO, and media buys. Solely responsible for managing marketing budget. Delivered content across marketing channels: email, social media, video, digital, and print. Included: identification of market differentiators, copywriting, creative direction, managing freelance creative, market placement, and tracking and adjusting performance through analytics. Program featured weekly publication of case studies, articles, slidedocs, infographics, video, webinars, and more. Managed event and conference presence for optimal ROI, including print materials, signage, speaking engagement program, lead generation, and booth design. Managed design and launch of new corporate website. Included identifying key differentiators, maximizing SEO, and managing and coaching designers, developers, copywriters, and internal stakeholders to meet brand, budget, and timeline requirements.

Responsible for developing and executing a marketing and communications strategy that effectively supported the bank’s strategic mission. Included developing and implementing the marketing plan and budget; handling media buys, hiring and managing creative and other vendors, and tracking performance. Responsible for all messaging and marketing campaigns, including concept development, copywriting, art direction, market placement, and media negotiations, across all marketing channels: email, TV, radio, out of home, web, social media, and print. Responsibilities included managing marketing partnership with the Seattle Seahawks and Sounders FC. Also managed all company branding, signage, and promotional needs, from concept development through production and installation.

Managed rugs division of iFloor.com. Developed proprietary product lines and category marketing plans, and provided direction on product presentation for both internet and standard retail channels. Handled vendor accounts and prospected new vendor relationships, including lead research, first contact, sales proposals, and negotiation of final contract terms. Managed inline, promotional and clearance pricing, and ensured that all product programs reinforced a competitive market position.

Developed and managed marketing plan and budget, for extensive print, internet, search, and email advertising for Lighting Universe and its affiliate websites. Managed a team of in-house graphic designers, event planners, and other marketing personnel. Developed ATG Stores rebranding effort, and began its implementation, including a rebranding of all websites, and design and production of new niche website brands. Managed Lighting Universe retail catalog program, including product selection, manufacturer negotiations, customer list selection and analysis, and negotiations with printing houses and paper vendors. Maintained up-to-date knowledge of new product lines, current industry trends, and competitor’s stores and websites.

Oversaw Allied Trade Group’s content department, including four team leads and 20 content editors. Managed the maintenance of up-to-date content on all five websites, and provided direction on product presentation for both internet and standard retail channels. Negotiated pricing and terms contracts with major brands and distributors. Managed build-out of FixtureUniverse.com and KnobsandHardware.com, including vendor selection and negotiation, product presentation and website optimization. Attended major trade shows for the purpose of new brand recruitment and contract renegotiation.