Tour:Smart, Bus Edition embeds students on a US concert tour for four to five shows throughout the country. Participants learn, live and work on the bus, behind the stage, in the green room, on the road, and at the merch booth.

• Teach various classes in ENT department including Event Management and Touring, Introduction to Entertainment Law, Introduction to the Entertainment Industry, Management and Entrepreneurship, and Multimedia and Web Design, Marketing, and more.• Served on National Curriculum Committee 2018 - 2020• Coordinate industry events conferences in conjunction with MBP Department Chair including 2013’s Band:Smart Weekend which drew 50+ attendees and 20+ speakers from across the country.

• Advised executive board on CRM database structure that would create an all-in-one-solution for event management logistics, data management, work flow processes, and marketing plan execution.• Built Salesforce CRM database consisting of 500+ fields including custom objects, data validation and reporting structures.• Optimized all operating and event management procedures for festival in its 8th year ( 20,000+ attendees and 300+ participants).

• Oversee and coordinate entire Audio Department’s Internship curriculum.• Developed, designed, and teach capstone business course: Entertainment Marketing and Management.• Teach Survey of the Audio Industry, Media Business Practices, Entertainment Marketing and Professional Development.

• Serve as ‘go-to’ expert for critical projects with tight deadlines that require a high level of execution and ownership.• Provide support and expertise to COO in marketing the organization to Chicago’s music industry. • Overhauled the company’s Internship Program to provide music industry education and professional development for the participants. This program saves the company $45K annually, which is partially invested back into the internship program for expert speakers, field trips and professional networking events.• Coordinated the grand opening of Vic’s Drum Shop, which attracted national attention and hosted dozens of music industry VIPs. Over 2000 attended, including celebrities, vendors, clients and the media.

• Hands-on support to the CEO in all aspects of the business and business correspondence including media interviews, national and international conferences, speaking engagements and gallery exhibitions. • Maintained principle role in the business operations, including weekly website updates, administration of accounting system, implementation of CRM database and heavy event management. • Steered the writing, editing, design, production, marketing, and distribution of CEO’s groundbreaking book, Tour:Smart. Personally managed the book launch promotional campaign that included a worldwide, five-month book tour with up to 4 events per day (book signings, media interviews and speaking engagements).• Created online profit opportunities that generated passive sales: Produced a 12,000 item digital music catalog that tripled net income over previous years.

Projects included:Tour:Smart and how to Break the BandThe Religion of Marketing Martin Atkins' Gallery Exhibition (Chicago and New York):Smart SchoolTour:Smart "the tour"China including: "16 days in China" documentary, Look Directly into the Sun China Pop 2007, and Made in China by China Dub Soundsystem

• Coordinated all speaking and consulting services for CEO / best-selling author, Andy Sernovitz.• Managed all communication efforts between company and our fortune 500 clients.• Developed and managed internship program.

• Created and maintained systems to manage daily operations of growing publishing company.• Increased online sales by 300% within a one year period through focused target marketing and special incentive programs. • Developed and executed product specific marketing plans for 20+ books, periodicals, and CDs. • Created and designed promotional materials including catalogs, mailers, and posters.• Initiated, maintained, and nurtured relationships with industry recognized authors.• Hired and led goal-oriented staff to achieve project specific goals.• Organized, marketed, and promoted the 44th Annual Professional Arts Management Institute Conference: Focus on Cultural Tourism.• Coordinated schedules and performed administrative duties for Irwin Steinberg (former CEO of Polygram Records) and Chuck Suber, (former editor of DownBeat Magazine)

• Facilitated the production of 25 shows per year, specializing in merchandise, hospitality and show logistics. Assisted and advised the Artistic Director in show selection, advertisements and respective budgets. • Coordinated the Children’s programming – Kaleidoscope Series. Marketed the programs to school administrators as an option for their field trips.• Assisted and advised the Artistic Director in show selection, ad buying, and budgets. • Researched and presented studies on ticket buying patterns, resulting in new pricing strategy.• Increased group sales by 52% for Grease by establishing relationships with University organizations