17+ years of an exciting journey as a marketer where I have passionately championed breakthrough thinking across the marketing mix. I carry rich experience of successfully developing and executing marketing strategies of known consumer brands, whether it has been working in the FMCG (Foods) business or during my days at the advertising agencies.My Brand and Product marketing career has been focused on understanding people and putting them at the center of the product and GTM strategy. With a goal to build products and define value propositions that sit at the intersection of what people need and what our business can uniquely offer, targeting category white spaces to create strong differentiation against competitors. This has helped me create successful product innovations, supported by integrated marketing plans in partnership with large cross-functional teams in a way that creates a healthy P&L.Hence, have a proven record of leading new product launches, co-creating the product innovation pipeline, developing communication strategies and copies that help brands build consumer relevance and connect, create always on social media content to generate engaging conversations, create disruption at the point of sale through strong shopper and trade marketing programs, manage brand/portfolio P&L, develop pricing strategies and turning around a negative EBITDA business on to an accelerated and profitable growth path.Through my work, I believe I've built certain skills: ability to distil large amounts of data into a simple, inspirational value proposition that drives product or creative development, decision making with limited data, strategic thinking, leading cross-functional teams and managing complex projects from conception to execution and comfort engaging with senior leadership.