As a growth hacker at Bitbns, one of India's leading cryptocurrency platforms, I apply my online marketing expertise to build a strong user base, drive conversions and traders, and execute industry-first methods to increase brand awareness. I have been working in this role for five years, and I have been part of both B2B and B2C models in the digital space.I also have experience as a co-founder of bid for X, an online auction platform, and as a business growth lead at Buyhatke, a price comparison and online shopping site. In these roles, I developed skills in acquisitions, retention, re-targeting, engagement, organic growth, marketing mix, budget modelling, team building, and stakeholder management. I am passionate about exploring and implementing innovative growth strategies for emerging technologies and markets. I currently lead the marketing aspect of Contenthu, a content marketplace for high-quality branding, design, and copywriting services, and Xerra, a futuristic tech project that revolves around Web3 and Blockchain.