As the Digital Marketing Lead at DM Clinical Research, I successfully developed and executed a cohesive digital marketing strategy, led a team of professionals, and implemented lead generation strategies resulting in high-quality leads.• Led and mentored a team to foster a collaborative work environment.• Implemented lead generation strategies for a steady flow of high-quality leads.• Utilized analytics tools to gather and analyze data for actionable recommendations.

Develop and execute digital marketing campaigns that support the company's overall marketing goalsManage social media channels, including creating and scheduling posts, engaging with followers, and monitoring analyticsCreate and optimize website content, including blog posts, articles, and landing pagesRun paid advertising campaigns, including Google AdWords, Facebook Ads, and LinkedIn AdsWork with other members of the marketing team to develop and implement marketing strategiesStay up-to-date on the latest digital marketing trends and best practices

Run beta and pilot programs with early-stage products and samplesExpert with respect to the competitionAct as a leader within the companyGain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growthTranslate product strategy into detailed requirements and prototypesScope and prioritize activities based on business and customer impactWork closely with engineering teams to deliver with quick time-to-market and optimal resourcesDrive product launches including working with public relations team, executives, and other product management team membersEvaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyedAct as a product evangelist to build awareness and understandingRepresent the company by visiting customers to solicit feedback on company products and services

Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Designs, builds, and maintains our social media presence.Managing company website (including all images, tools, and content)Developing a website traffic plan and creating goals and KPIs to meetDeveloping and managing A/B testing protocols and proceduresContributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Identifies trends and insights, and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketing.Plans, executes, and measures experiments and conversion tests.Collaborates with internal teams to create landing pages and optimize user experience.Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

The objective of the Career Services department is to facilitate student job Placement Activities, including Interview Scheduling, On-Campus recruitment, Placement database management, industry engagement, Follow-up on job requisitions, and capturing employment feedback.Monthly OJT /Placement Plan as per project guidelinesRequirement/Lead generation to meet Monthly TargetsArranging Job Fairs/Campus InterviewsTo conduct pre-placement sessions for expectation management of the candidatesPlanning training and Workshop activities for students to have close liaison with industry for placement of studentsOrganizing the entrepreneurship workshopsAnalysis feedback from the IndustryArrange Training programs for soft skills and for interviews-facing skills for the students using institutional and external opportunities.

Planning & implementing marketing activities across all online & offline channelsSetting up new marking strategiescampaign buildingWriting new marketing materialCompany representation at relevant conferences and exhibitions.Promotional and advertising activitiesResponsibilities in MarketingInvolvement in Planning & implementing marketing activities across all online & offline channels.Managing customer relationships.Logging and progressing all new leadsAssisting with campaign building,Involved in online, web, and email marketing campaigns.Campaign tracking, measurement, evaluation reporting on all activity.Experience in being involved in multiple marketing campaigns.Thorough understanding of promotional and advertising activity.Ability to work to tight deadlines and multi-task.Ability to troubleshoot independently.Responsibilities in PlacementPlanning & Organizing Quarterly Job Fair for Students of AptechPlanning & implementing training and placement activities of studentsTo have close liaison with industry for placement of studentsPlanning & organizing the entrepreneurship workshopsTo collect feedback from the companies coming for placementArrange Training programs for soft skills and interviews facing skills for the students using institutional and external opportunities.