Akia Mitchell Mba Email & Phone Number

United States

• Facilitated the first holding company (WPP) to partner with Meta on SparkAR, launching AR academy across 11 operating companies and 16 countries, and as a result, expanded partnership from zero campaigns to 30 globally
• Negotiated complex enterprise strategic partnerships delivering $10M in year one and $20M in year two, benefiting GroupM, Hogarth, and creative agencies (Wunderman Thompson, VML&R, Ogilvy) partnerships
• Secured several social media partnerships valued from $800M to… Show more
• Secured several social media partnerships valued from $800M to $4B
• Expanded into AR and developed new capabilities while reducing agency reliance on 3rd parties, leading to a 58% increase in performance vs. benchmark for Ad Recall
• Launched partner immersion days at different WPP campuses by leveraging WPP’s people team needs to get people back in the office

• Responsible for identifying, negotiating and managing some of the organization’s largest media partnerships, operational, product-enablement, and platform partnerships, developing strategies to expand WPP’s client.
• Direct the building, branding, marketing, and managing of strategic partnerships with systems integrators and social and technology companies to grow Fortune 500 enterprise accounts… Show more
• Direct the building, branding, marketing, and managing of strategic partnerships with systems integrators and social and technology companies to grow Fortune 500 enterprise accounts, collaborating with Global Client.
• Oversee the increase in total network scale and advance capabilities through identifying and developing key partners, advance digital marketing capabilities of DTC, influencer marketing AR/immersive ads creative and.
• Champion partnership strategy to create value-added programs with global technology partners integrating WPPs services with Data Platform, AdTech and MarTech concerns.
• Secure data-sharing agreements with e-commerce partners, facilitating joint go-to-market on specific verticals, merchant accelerators, preferred rates, and advisory relationships.

• Led the development of marketing strategies and tactical roadmaps integrating brand planning, customer experience strategy, and business modeling to drive growth and innovation for clients based on primary qualitative.
• Facilitated competitive and landscape analyses of digital ecosystems to identify strategic business opportunities with clients, including developing digital business solutions and… Show more
• Facilitated competitive and landscape analyses of digital ecosystems to identify strategic business opportunities with clients, including developing digital business solutions and best practices for marketing.
• Developed the growth strategy to enable key client brands Unilever, Colgate, and Dell Technologies to compete against new market entrants and aligned brand communications.
• Created strategic marketing plans involving market overview, competitive analysis, new product and opportunities (including web-based), and brand management. Show less

• Spearheaded Colgate’s Bright Smiles Bright Futures program strategy, growing usage with professionals, parents, and schools to teach healthy oral habits, reaching 1.3B children by 2020 and a goal to reach 2B children.
• Led business strategy for Unilever’s DTC Ice Cream Shop, crafting an expansion strategy that was adopted across 40 countries and increased sales 60%
• Produced VMLY&R’s bi-weekly COVID-19 response thought leadership on changing consumer behavior, trends, and… Show more
• Produced VMLY&R’s bi-weekly COVID-19 response thought leadership on changing consumer behavior, trends, and future outlook for wide-scale external distribution.
• Championed the brand strategy and user experience for Dell Technologies small and medium business verticals, shaping messaging and insight work for a global 360 campaign to connect with Small Businesses. Show less

Greater New York City Area

• Identified, developed, and managed technology and product-enablement partnerships for creating new revenue streams and competitive advantage, securing relationships with key platform, social, and VC partners, including.
• Expanded consulting and managed services opportunities for clients focusing on digital monetization and marketing analytics across the CPG, healthcare, and automotive industries, including key clients Unilever.
• Expanded consulting and managed services opportunities for clients focusing on digital monetization and marketing analytics across the CPG, healthcare, and automotive industries, including key clients Unilever.
• Identified the ideal partners for client strategies focused on branded content, experiential marketing, commerce strategies, and social media across digital display, video, native, programmatic, social, influencer.
• Removed operational barriers by establishing agreements and building relationships with key leaders between the agencies and partners.
• Worked WPP stakeholders to support go-to-market at Cannes, CES, WPP Stream, WPP’s Global Client Leader Summit, and WPP TV.

Greater New York City Area

• Partnered with the global chairman of Y&R, increasing the visibility of startup incubator called SparkPlug, providing resources for startups, with access to Y&R’s expertise, global network, and pairing them with Y&R.
• Worked across the organization to build Y&R’s relationships with startups and clients to deliver innovative services to blue-chip companies within the artificial intelligence, Mobile, AR/VR, social, and… Show more
• Worked across the organization to build Y&R’s relationships with startups and clients to deliver innovative services to blue-chip companies within the artificial intelligence, Mobile, AR/VR, social, and experiential.
• Built comprehensive operational model and marketing strategy for early-stage entrepreneurs and innovative startups, managing client relationships and project deliverables throughout the process of implementing.
• Helped win Office Depot and Amtrak by bringing innovative ideas such as a B2B messaging service and a connected user experience. Show less

Greater New York City Area

• One of five MBA global graduates picked for the highly sought-after WPP global leadership rotational program in 2017.
• Professional Development during MBA Program: Oscar de la Renta | Digital Marketing Intern and Brooks Brothers | MBA Intern.

Greater Los Angeles Area

Drove revenue growth for Core Accessories across 700 domestic and international locations, including e-commerce increasing sales from $50M to $100M.

West Los Angeles

• Created sales plans, three year strategies and vendor matrices for the Home Store in nine (9) malls across Los Angeles according to trends, market share data, demographic changes and sales history.
• Ushered the Beverly Center through a multi-million dollar renovation, and created plans for various
• floor remodels in the district.
• Formulated strategies to drive multi-million dollar sales opportunities on the regional and national level.
• Participated in numerous action… Show more
• Participated in numerous action groups and committees to create large scale strategies.

• Participated in the District Planner Training program to prepare for the District Planner role.

New York, NY

• Partnered with Buyers and vendors to develop, buy and place product lines by season for 500 doors.
• Created locational strategies based on margin, demographics, seasonality of programs and market share data.
• Collaborated with District Planners to build sales plans by location.
• Forecasted sales to pinpoint the best and most profitable investments by classification.
• Awarded ‘Outstanding Achievement Award’ for achieving the most profitable Ready to Wear results in the… Show more
• Awarded ‘Outstanding Achievement Award’ for achieving the most profitable Ready to Wear results in the company. Show less

• Identified emerging sales trends to maximize inventory productivity for Private Label vendors.
• Analyzed and reacted to replenishment performance at the style and location/regional level (673 doors).
• Created targeted strategies for special events and new vendor launches (Jones NY and Material Girl).
• Trained and developed two Assistant Inventory Planners who managed $100M in fashion jewelry.Highlights: Awarded ‘Outstanding Achievement Award’ in Fashion Jewelry for March… Show more
• Trained and developed two Assistant Inventory Planners who managed $100M in fashion jewelry.Highlights: Awarded ‘Outstanding Achievement Award’ in Fashion Jewelry for March, April, May, and June 2010 for exceeding the.

• Partnered with all levels of management in Buying and Merchandise Planning to analyze and react to inventory productivity for 673 doors in top cosmetics brands.
• Performed weekly recaps on item sell-through and location performance to create all replenishment orders and holiday allocations.

• Assisted Merchandise Planner to manage inventory levels for 215 doors in the Macy’s East division.
• Attended weekly meetings and market appointments with the Buyer to review the budget and the assortment.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Luxury Education Foundation (LEF), Marketing Association of Columbia (MAC), Retail & Luxury Goods, PE/VC.

Bachelor Of Arts (B.A.), Linguistics

Activities and Societies: Editor of Blacklight Publication, Advisor on PIMI (Provost's Initiative on Minority Issues)