Akia Mitchell Mba Email & Phone Number

United States

• Facilitated the first holding company (WPP) to partner with Meta on SparkAR, launching AR academy across 11 operating companies and 16 countries, and as a result, expanded partnership from zero campaigns to 30 globally• Negotiated complex enterprise strategic partnerships delivering $10M in year one and $20M in year two, benefiting GroupM, Hogarth, and creative agencies (Wunderman Thompson, VML&R, Ogilvy) partnerships• Secured several social media partnerships valued from $800M to… Show more • Facilitated the first holding company (WPP) to partner with Meta on SparkAR, launching AR academy across 11 operating companies and 16 countries, and as a result, expanded partnership from zero campaigns to 30 globally• Negotiated complex enterprise strategic partnerships delivering $10M in year one and $20M in year two, benefiting GroupM, Hogarth, and creative agencies (Wunderman Thompson, VML&R, Ogilvy) partnerships• Secured several social media partnerships valued from $800M to $4B• Expanded into AR and developed new capabilities while reducing agency reliance on 3rd parties, leading to a 58% increase in performance vs. benchmark for Ad Recall• Launched partner immersion days at different WPP campuses by leveraging WPP’s people team needs to get people back in the office• Secured a partnership with BigCommerce covering joint go-to-market, data and insights (first for BigC), and market-leading commercial terms with the most favored nation clause on Feedonomics, alphas/betas.• Landed a strategic partnership with Shopify covering a first in data and insights using proprietary Shopify data and integration into existing WPP tools, and a focus on verticals launching Health (a first), CPG, and Entertainment partnership launches in October.• Negotiated a strategic partnership with Firework, bringing WPP on as their first/only content and production partner (launches in Nov), and secured market-leading rates with a significant discount to the market average rate.• Ran point for partnerships strategy, deck creation, and content for WPP PLC’s 2021 Board of Directors three-day strategy meeting with nine (9) of WPP’s most important partners, including Meta, Salesforce, Amazon, TikTok and others. Show less

• Responsible for identifying, negotiating and managing some of the organization’s largest media partnerships, operational, product-enablement, and platform partnerships, developing strategies to expand WPP’s client business across CPG/FMCG, Health & Wellness, B2B, Grocery, and Fashion/Beauty industries.• Direct the building, branding, marketing, and managing of strategic partnerships with systems integrators and social and technology companies to grow Fortune 500 enterprise accounts… Show more • Responsible for identifying, negotiating and managing some of the organization’s largest media partnerships, operational, product-enablement, and platform partnerships, developing strategies to expand WPP’s client business across CPG/FMCG, Health & Wellness, B2B, Grocery, and Fashion/Beauty industries.• Direct the building, branding, marketing, and managing of strategic partnerships with systems integrators and social and technology companies to grow Fortune 500 enterprise accounts, collaborating with Global Client Leaders overseeing the top 30 accounts.• Oversee the increase in total network scale and advance capabilities through identifying and developing key partners, advance digital marketing capabilities of DTC, influencer marketing AR/immersive ads creative and production, video (reels & TikTok) creative strategy & productions, insights, identity resolution, brand safety, and AI services exceeding client growth goals.• Champion partnership strategy to create value-added programs with global technology partners integrating WPPs services with Data Platform, AdTech and MarTech concerns.• Secure data-sharing agreements with e-commerce partners, facilitating joint go-to-market on specific verticals, merchant accelerators, preferred rates, and advisory relationships.• Spearheaded strategic partnership marketing initiatives, including strategic planning and go-to-market strategies, working with cross-functional teams to create strategic partnership proposals.• Negotiate all partnership activity within an LOI framework, including provisions to partner across data, joint solution development, benefits, training, co-selling and co-marketing.• Partner with key internal stakeholders, including the Head of Partnerships - GroupM, VP of Social – GroupM, Global Head of Investment – GroupM, and EVP of Partnerships at WPP, and work with several commerce partners, including Chief Technology Officers, Chief Digital Officers, Partnerships leads, President, and CEO titles. Show less

• Led the development of marketing strategies and tactical roadmaps integrating brand planning, customer experience strategy, and business modeling to drive growth and innovation for clients based on primary qualitative and quantitative research and secondary research across the technology and CPG industries.• Facilitated competitive and landscape analyses of digital ecosystems to identify strategic business opportunities with clients, including developing digital business solutions and… Show more • Led the development of marketing strategies and tactical roadmaps integrating brand planning, customer experience strategy, and business modeling to drive growth and innovation for clients based on primary qualitative and quantitative research and secondary research across the technology and CPG industries.• Facilitated competitive and landscape analyses of digital ecosystems to identify strategic business opportunities with clients, including developing digital business solutions and best practices for marketing, e-commerce and customer service.• Developed the growth strategy to enable key client brands Unilever, Colgate, and Dell Technologies to compete against new market entrants and aligned brand communications.• Created strategic marketing plans involving market overview, competitive analysis, new product and opportunities (including web-based), and brand management. Show less

• Spearheaded Colgate’s Bright Smiles Bright Futures program strategy, growing usage with professionals, parents, and schools to teach healthy oral habits, reaching 1.3B children by 2020 and a goal to reach 2B children by 2025• Led business strategy for Unilever’s DTC Ice Cream Shop, crafting an expansion strategy that was adopted across 40 countries and increased sales 60% • Produced VMLY&R’s bi-weekly COVID-19 response thought leadership on changing consumer behavior, trends, and… Show more • Spearheaded Colgate’s Bright Smiles Bright Futures program strategy, growing usage with professionals, parents, and schools to teach healthy oral habits, reaching 1.3B children by 2020 and a goal to reach 2B children by 2025• Led business strategy for Unilever’s DTC Ice Cream Shop, crafting an expansion strategy that was adopted across 40 countries and increased sales 60% • Produced VMLY&R’s bi-weekly COVID-19 response thought leadership on changing consumer behavior, trends, and future outlook for wide-scale external distribution.• Championed the brand strategy and user experience for Dell Technologies small and medium business verticals, shaping messaging and insight work for a global 360 campaign to connect with Small Businesses. Show less

Greater New York City Area

• Identified, developed, and managed technology and product-enablement partnerships for creating new revenue streams and competitive advantage, securing relationships with key platform, social, and VC partners, including Amazon Alexa, LinkedIn, and Reddit.• Expanded consulting and managed services opportunities for clients focusing on digital monetization and marketing analytics across the CPG, healthcare, and automotive industries, including key clients Unilever, Colgate, Horlicks, Godrej,… Show more • Identified, developed, and managed technology and product-enablement partnerships for creating new revenue streams and competitive advantage, securing relationships with key platform, social, and VC partners, including Amazon Alexa, LinkedIn, and Reddit.• Expanded consulting and managed services opportunities for clients focusing on digital monetization and marketing analytics across the CPG, healthcare, and automotive industries, including key clients Unilever, Colgate, Horlicks, Godrej, NHS (UK), and Shell.• Identified the ideal partners for client strategies focused on branded content, experiential marketing, commerce strategies, and social media across digital display, video, native, programmatic, social, influencer, search and mobile. • Removed operational barriers by establishing agreements and building relationships with key leaders between the agencies and partners.• Worked WPP stakeholders to support go-to-market at Cannes, CES, WPP Stream, WPP’s Global Client Leader Summit, and WPP TV.• Launched a Voice Practice with Amazon Alexa in multiple markets, including the US, UK, and India, achieving recognition for award-winning work Show less

Greater New York City Area

• Partnered with the global chairman of Y&R, increasing the visibility of startup incubator called SparkPlug, providing resources for startups, with access to Y&R’s expertise, global network, and pairing them with Y&R clients to help drive innovative ideas, technology, and products.• Worked across the organization to build Y&R’s relationships with startups and clients to deliver innovative services to blue-chip companies within the artificial intelligence, Mobile, AR/VR, social, and… Show more • Partnered with the global chairman of Y&R, increasing the visibility of startup incubator called SparkPlug, providing resources for startups, with access to Y&R’s expertise, global network, and pairing them with Y&R clients to help drive innovative ideas, technology, and products.• Worked across the organization to build Y&R’s relationships with startups and clients to deliver innovative services to blue-chip companies within the artificial intelligence, Mobile, AR/VR, social, and experiential industries.• Built comprehensive operational model and marketing strategy for early-stage entrepreneurs and innovative startups, managing client relationships and project deliverables throughout the process of implementing recommendations.• Helped win Office Depot and Amtrak by bringing innovative ideas such as a B2B messaging service and a connected user experience. Show less

Greater New York City Area

• One of five MBA global graduates picked for the highly sought-after WPP global leadership rotational program in 2017.• Professional Development during MBA Program: Oscar de la Renta | Digital Marketing Intern and Brooks Brothers | MBA Intern.

Greater Los Angeles Area

Drove revenue growth for Core Accessories across 700 domestic and international locations, including e-commerce increasing sales from $50M to $100M.

West Los Angeles

• Created sales plans, three year strategies and vendor matrices for the Home Store in nine (9) malls across Los Angeles according to trends, market share data, demographic changes and sales history. • Ushered the Beverly Center through a multi-million dollar renovation, and created plans for various • floor remodels in the district. • Formulated strategies to drive multi-million dollar sales opportunities on the regional and national level. • Participated in numerous action… Show more • Created sales plans, three year strategies and vendor matrices for the Home Store in nine (9) malls across Los Angeles according to trends, market share data, demographic changes and sales history. • Ushered the Beverly Center through a multi-million dollar renovation, and created plans for various • floor remodels in the district. • Formulated strategies to drive multi-million dollar sales opportunities on the regional and national level. • Participated in numerous action groups and committees to create large scale strategies.• Inherited a business ranked in the bottom quartile in the company, and through aggressive strategies and healthy partnerships, we’re projecting to finish this fiscal year ranked in the top 3, all from comp growth. Show less

• Participated in the District Planner Training program to prepare for the District Planner role.

New York, Ny

• Partnered with Buyers and vendors to develop, buy and place product lines by season for 500 doors. • Created locational strategies based on margin, demographics, seasonality of programs and market share data. • Collaborated with District Planners to build sales plans by location. • Forecasted sales to pinpoint the best and most profitable investments by classification.• Awarded ‘Outstanding Achievement Award’ for achieving the most profitable Ready to Wear results in the… Show more • Partnered with Buyers and vendors to develop, buy and place product lines by season for 500 doors. • Created locational strategies based on margin, demographics, seasonality of programs and market share data. • Collaborated with District Planners to build sales plans by location. • Forecasted sales to pinpoint the best and most profitable investments by classification.• Awarded ‘Outstanding Achievement Award’ for achieving the most profitable Ready to Wear results in the company. Show less

• Identified emerging sales trends to maximize inventory productivity for Private Label vendors.• Analyzed and reacted to replenishment performance at the style and location/regional level (673 doors).• Created targeted strategies for special events and new vendor launches (Jones NY and Material Girl).• Trained and developed two Assistant Inventory Planners who managed $100M in fashion jewelry.Highlights: Awarded ‘Outstanding Achievement Award’ in Fashion Jewelry for March… Show more • Identified emerging sales trends to maximize inventory productivity for Private Label vendors.• Analyzed and reacted to replenishment performance at the style and location/regional level (673 doors).• Created targeted strategies for special events and new vendor launches (Jones NY and Material Girl).• Trained and developed two Assistant Inventory Planners who managed $100M in fashion jewelry.Highlights: Awarded ‘Outstanding Achievement Award’ in Fashion Jewelry for March, April, May, and June 2010 for exceeding the monthly financial sales and margin plans. Show less

• Partnered with all levels of management in Buying and Merchandise Planning to analyze and react to inventory productivity for 673 doors in top cosmetics brands. • Performed weekly recaps on item sell-through and location performance to create all replenishment orders and holiday allocations.

• Assisted Merchandise Planner to manage inventory levels for 215 doors in the Macy’s East division.• Attended weekly meetings and market appointments with the Buyer to review the budget and the assortment.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Luxury Education Foundation (LEF), Marketing Association of Columbia (MAC), Retail & Luxury Goods, PE/VC.

Bachelor Of Arts (B.A.), Linguistics

Activities and Societies: Editor of Blacklight Publication, Advisor on PIMI (Provost's Initiative on Minority Issues)