Currently leading the efforts to elevate the retail experience in Pakistan by introducing the finest international brands and unique retail concepts in the market. Successfully launched Malak The Divine Beauty, a multi-brand beauty concept store showcasing prestigious names such as YSL, Dolce & Gabbana, Armani, Lancôme, Givenchy, Versace, and other 82 renowned global brands.Brand & distribution management for major retail brands including 15 sub-brands under the umbrella of Malak Retail.Expanded into the fashion industry by introducing, an Italian clothing brand, and initiating and leading the acquisition for Pakistan.Expanded into the fashion industry by introducing Camicissima Milano an Italian clothing brand and initiating & leading the acquisition of Aldo for Pakistan. Pioneering in retail with the launch of luxury beauty boutiques for Armani Beauty, YSL Beauty, and D&G Beauty, with the vision of transforming the retail landscape in Pakistan.Successfully expanded from 2 outlets and 1 brand to 12 outlets and 6 brands within a single year, in addition to launching 2 E-commerce platforms.Overseeing business development, administration, operations, expansion, IT, sales, marketing, e-commerce, brand acquisitions, and brand management for the group's retail division in Pakistan.

Managed Retail Leasing, Marketing, and Specialty Leasing for Dolmen Malls, leading a team of 18 across various leasing and marketing functions. Oversaw leasing, operations, mall branding, events, and activations for all mall locations. Evaluated the performance of over 240 retail brands by analyzing their retail sales and sector performance, assessing the impact of marketing activities on sales across different mediums.Strong understanding of retail within an organized environment, with expertise in zoning, brand positioning, and brand management.Possess a 360-degree understanding of marketing channels, including ATL, BTL, and digital marketing across indoor, in-mall, and outdoor platforms.As for the last project Dolmen Lahore, achieved 80% occupancy of the entire mall before leaving the position, approx. 190 Outlets were leased over the period of 8 months.

Leading the entire marketing & sales for the group including Sales, Marketing, Events, Activation, Branding, Advertising & PR activities.

Worked as a Consulting Partner for a self-established partnership firm for supporting retail projects in Pakistan, we shared our knowledge and experience gained from years of experience as being part of organized retail management.Supported in expansions, marketing, team development & process improvement for popular retail brands in Pakistan.Worked for Ocean, United Mall, Lucky Mall, Mall of Multan in initial phases of the projects.

Worked with a leading private residential, leisure, and commercial developer in Dubai and the Middle East.Engaged clients from diverse nationalities and ethnicities, enhancing my ability to manage cross-cultural interactions.Gained valuable exposure to real estate sales for both commercial and residential projects, attained exposure of managing diversed customers & required sales skills.

Worked for the Group’s Malls, office tower & Residential projects in Karachi, reporting directly to the C.E.O of the company with accountability for Marketing, Leasing & sales for all the projects.

Worked as Marketing & Leasing Manager for the Group and its projects in Karachi, including 3 Malls in karachi reporting directly to the C.E.O And C.O.O of the company.

Early exposure to finance cultivated environment set a strong mindset around budgeting and profitability. This foundation has been pivotal in shaping my ability to navigate complex financial environments and drive successful business outcomes. The skills developed during this period continue to help me thrive and stay competitive in today’s fast-paced market.

orking in multiple roles within my family business. This experience gave me an early understanding of business growth and profitability, fueling my passion for the corporate world. It inspired me to further pursue business management and hone my expertise in driving organizational success.Acquired experience in the manufacturing processes of the apparel industry, delivering end-to-end services across the sector.