Ankit Sachdeva Email & Phone Number

Mumbai, Maharashtra, India

- Managing the cleaning category with a business value of 150+ Cr.- Developing and integrating strategy across channels i.e. General retail, Organised retail, and E-commerce- Market Analysis: Monitoring and analysing competition on aspects like product innovation, communication, etc.- Consumer research: Primary & Secondary research to understand U&A and develop product/communication strategy to meet market requirement- Vendor management: Coordination with international OEM for product requirement and ratification/modification as per Indian market standards- NPD & Brand Promotion: Responsible for all the new product development which involves R&D, Procurement, etc. Also responsible for marketing communication to promote existing and new range of products through BTL activities- Brand Performance: Working on AOP (Annual Operating plan) to strategize on category growth both in value and volume- Working closely with research firms in tracking and implementing corrective measures to enhance ND and WD leading to overall increase in counter share and market share

New Delhi Area, India

Key Result Areas:• Establishing brand architecture, building marketing platforms and creating supportive marketing teams • Conducting qualitative research in coordination with the research firm to do competitive analysis, helping in product positioning and developing launch & communication strategy • Performing primary & secondary research post launch to analyse the scope of growth for brand “Venus” in the market• Coordinating with internal stakeholders i.e. R&D, Procurement, Sales and external stakeholders i.e. Creative, Media and BTL agencies for product development and brand communication • Briefing agency & channel partners as per campaigns requirement • Conducting survey time-to-time in terms of product feedback and making improvement, whenever required • Designing and executing ATL & BTL activity as per marketing calendar • Managing & reporting Annual A&P budget • Contributing in NPD in order to extend brand gamut Highlights:• Re-launched Venus Soap as Venus Crème Bar brand, and repositioned selling, marketing communication & general trade marketing strategy• Lead the “AapKi Khubsurti Unki Nazar Se Contest” consumer engagement campaign, where 6000 couples across 14 locations participated which increased brand awareness & engagement, sales and consumer base • Developed & launched TV, Print, Radio, Digital, Outdoor campaigns, resulted in 75 crores of sales in 1st year of relaunch

Mumbai Area, India

Key Result Areas: • Handled end-to-end product delivery as per timeline, from new product development to market availability• Coordinated with creative agencies and printing houses for packaging and POSM development for existing & new products• Conducted seminars, BTL activities and product demos/trails to increase product trials leading to brand awareness and product reach• Worked closely with sales force for driving primary & secondary sales, facilitating changes in consumer & trade schemes and initiating various long & short term plans to boost sales • Monitored marketing trends and analysed competition on its consumer & trade support• Implemented brand marketing plans to achieve successful sales, market share & profitsHighlights:• Administered the successful launch of new household insecticides/pesticides division and products within specified timelines• Showcased training & development skills by imparting training to sales force to build their capability / skills related to product knowledge • Set a landmark in conducting ‘Tell & Sell’ activity which created brand awareness among end-users

Key Result Areas: • Supervised product portfolio of Midas Care Pharmaceuticals Pvt. Ltd. which included brands like Relispray, Relispray Nitron, Clean & Dry, Spraymintt, No-P, Bodygard, Lovin Air Freshener and Xpress Air Perfume• Planned & executed BTL and brand integration activities to ensure increased brand awareness and visibility• Managed TVC making process, packaging design for new product as well revamped up packaging of existing products in portfolio• Conducted channel partner activity of Relispray with Mumbai Marathon 2014 and Spraymintt with MTV Roadies Season 2013

Mumbai

Key Result Areas: • Managed marketing communication and packaging of Dixcy & their entire brand portfolio which included Dixcy, Dixcy Scott, Scott for Her, Dixcy Casual and Thermal Wear• Organised shoots for packaging; coordinated with production houses for TVC & media houses for proper execution of campaignsHighlights:• Pioneered the launch of:o New store of Kiah Jewels o Annual campaign/annual calendar for 2013-14 • Set a landmark in managing entire communication for Mochi Footwear including new season campaign, EOSS (End of Season Sale) creative across media vehicles (print, radio, outdoor & digital) and launch of new stores• Played a major role in integrating brand with Femina Miss India

Key Result Areas: • Monitored Vijay Group & its projects such as Vijay Vilas, Vijay Annexe and Orion• Managed print ads, project brochure, outdoors and various BTL activities• Conducted research for Nutraceuticals Category Brand-Reeveda & its products i.e. OPOA, Airlite, IFood & Evergreen Highlight:• Steered efforts in managing entire communication of Anchor Group & their different business verticals including IPL KTK (Kochi Tusker Kerala), Writing Instruments, Real Estate, Paints & Electricals

Did internship with Everest brand solution where learned about the function of a agency plus contributed in various pitch presentation.

P.G, Advertising And Marketing

Education record

Education record