Ankit Sachdeva Email & Phone Number

Mumbai, Maharashtra, India

- Managing the cleaning category with a business value of 150+ Cr.- Developing and integrating strategy across channels i.e. General retail, Organised retail, and E-commerce- Market Analysis: Monitoring and analysing competition on aspects like product innovation, communication, etc.- Consumer research: Primary & Secondary research to understand U&A and.

New Delhi Area, India

• Key Result Areas:
• Establishing brand architecture, building marketing platforms and creating supportive marketing teams
• Conducting qualitative research in coordination with the research firm to do competitive analysis, helping in product positioning and developing launch & communication strategy
• Performing primary & secondary research post launch to analyse the scope of growth for brand “Venus” in the market
• Coordinating with internal stakeholders i.e. R&D, Procurement, Sales and external stakeholders i.e. Creative, Media and BTL agencies for product development and brand communication
• Briefing agency & channel partners as per campaigns requirement

Mumbai Area, India

• Key Result Areas:
• Handled end-to-end product delivery as per timeline, from new product development to market availability
• Coordinated with creative agencies and printing houses for packaging and POSM development for existing & new products
• Conducted seminars, BTL activities and product demos/trails to increase product trials leading to brand awareness and product reach
• Worked closely with sales force for driving primary & secondary sales, facilitating changes in consumer & trade schemes and initiating various long & short term plans to boost sales
• Monitored marketing trends and analysed competition on its consumer & trade support

• Key Result Areas:
• Supervised product portfolio of Midas Care Pharmaceuticals Pvt. Ltd. which included brands like Relispray, Relispray Nitron, Clean & Dry, Spraymintt, No-P, Bodygard, Lovin Air Freshener and Xpress Air Perfume
• Planned & executed BTL and brand integration activities to ensure increased brand awareness and visibility
• Managed TVC making process, packaging design for new product as well revamped up packaging of existing products in portfolio
• Conducted channel partner activity of Relispray with Mumbai Marathon 2014 and Spraymintt with MTV Roadies Season 2013

Mumbai

• Key Result Areas:
• Managed marketing communication and packaging of Dixcy & their entire brand portfolio which included Dixcy, Dixcy Scott, Scott for Her, Dixcy Casual and Thermal Wear
• Organised shoots for packaging; coordinated with production houses for TVC & media houses for proper execution of campaignsHighlights:
• Pioneered the launch of:o New store of Kiah Jewels o Annual campaign/annual calendar for 2013-14
• Set a landmark in managing entire communication for Mochi Footwear including new season campaign, EOSS (End of Season Sale) creative across media vehicles (print, radio, outdoor & digital) and launch of new stores
• Played a major role in integrating brand with Femina Miss India

• Key Result Areas:
• Monitored Vijay Group & its projects such as Vijay Vilas, Vijay Annexe and Orion
• Managed print ads, project brochure, outdoors and various BTL activities
• Conducted research for Nutraceuticals Category Brand-Reeveda & its products i.e. OPOA, Airlite, IFood & Evergreen Highlight:
• Steered efforts in managing entire communication of Anchor Group & their different business verticals including IPL KTK (Kochi Tusker Kerala), Writing Instruments, Real Estate, Paints & Electricals

Did internship with Everest brand solution where learned about the function of a agency plus contributed in various pitch presentation.

P.G, Advertising And Marketing

Education record

Education record