Senior Associate - Digital Marketing
CurrentStrategic Marketing & Communications TeamCollaboration - Actively partner with the marketing team to align with the goals and objectives of promoting SAFRA Membership, enhancing member benefits, and increasing club visitation.Content Strategy Development - Conceptualize, plan, and implement comprehensive video content strategies that effectively convey SAFRA's unique value proposition to our target demographics.Creative Production - Produce engaging and aesthetically appealing video content, tailored for platform-specific audiences on TikTok, YouTube, Instagram, and Facebook.Script and Storyboard Creation - Craft compelling storylines, scripts, and storyboards that resonate with viewers and adhere to SAFRA's brand identity and strategic marketing goals.Videography & Editing - Execute the filming and editing of high-quality video content, utilizing professional-grade equipment and software to guarantee exceptional visual and auditory experiences.Content Optimization - Refine video content for optimal performance across various social media platforms, ensuring compliance with each platform's unique specifications and format demands.Performance Analysis - Vigilantly monitor and evaluate video performance metrics to uncover enhancement opportunities, steering marketing efforts with a data-centric approach.Digital Asset Management - Manage and maintain an orderly archive of video materials, including unedited footage, supplementary b-roll, and completed edits for efficient retrieval and use.Digital Marketing Oversight - Oversee all facets of digital marketing operations, encompassing the strategic planning, execution, and performance tracking of diverse marketing campaigns.