Alexandra Koukoulian Email & Phone Number

Greater Barcelona Metropolitan Area

Helping hotel chains and tech partners to get products they love and to find new revenue. If you need to optimize your distribution channels, power your BI capabilities to control demand and competitive pricing or leverage our online marketing expertise - get in touch!RateGain is a global provider of AI-powered SaaS solutions for travel and hospitality.

Greater Barcelona Metropolitan Area

Interim advisory on GTM strategy and multi-channel/e-commerce distribution for travel and retail projects:- US GTM strategy for a sporting goods retailer;- advisory of mobile-first travel start up on inventory expansion strategy for EU;- plan of inventory churn reduction for STR player;- new accounts acquisition plan for a travel SaaS company;- B2B.

Shaping corporate strategy and vision for programs in sustainability, circular economy, STEM education and community impact. Partner management of strategic charity accounts.

Madrid, Community Of Madrid, Spain

I'm helping to make all relevant products available on Amazon. Program management of initiatives aiming to increase sales and improve selection of top and niche brands panEU.

Before COVID interrupted this amazing ride I was building from scratch EMEA account base of major enterprise lodging owners.Negotiated new commercials and media commitments. Managed C-level account relations and special projects.

Barcelona Area, Spain

eDreams ODIGEO, listed in the Spanish Stock Market, is one of the main e-commerce retailers of online flights in the world and one of the largest European e-commerce companies. In direct charge of Italian country management, my additional responsibility included leadership and P&L ownership of ~20 international markets, driving trading performance and.

Barcelona Area, Spain

• Country manager and a spoke person for Italian market with full P&L responsibility my goal was a successful market launch of Italian point of sale rolling out marketing mix, supply acquisition strategy and product.
• full transaction and revenue responsibility for TravelRepublic.IT ensuring annual targets;
• strategic marketing planning of all channels for the point of sale ensuring relevant positioning and acceptable KPI (PPC, Display, SEO, Affiliates, CRM, Social, Offline advertising);
• supervision of product portfolio ensuring it meets market demands at the most competitive prices whilst maintaining market leading availability of inventory.

Milan Area, Italy; Barcelona, Spain

• Leading development and growth of the following lastminute.com e-commerce categories:
• Hotels (Italian and Spanish sites)
• Hotel+Flight
• Holidays
• Cruises & Ferries. CarsResponsible for the development and execution of the product retail e-commerce strategy, along with full responsibility for commercial performance in line with sales and conversion.
• driving revenue in line with targets for each category;

Milan Area, Italy

• Reporting into the Managing Director I had an ownership of B2B/B2C OTA e-commerce start up featuring selected hotel properties worldwide branded “Secrets Line” with the following areas of responsibilities:
• development of global supply and sales strategy of the brand;
• P&L responsibility of Secrets Line business;
• business unit leadership including Hotel Supply Team, Customer Assistance Team and Web Marketing (9 direct reports)

Milan Area, Italy

• I was responsible for driving merchant hotel bookings for Italy, supervising a team that focuses on managing hotel inventory, rates and merchandising plans for Hotel category on lastminute.com and Travelocity.com.
• generation of merchant hotel bookings for Italy, supervising Supply Team of 6 reports focused on managing hotel inventory, rates and merchandising plans for Hotel category for all international domains of the group;
• revenue management of the region in terms of rates, margins and inventory to ensure competitive product offer and consistency to maximize yield;
• identification of new areas for potential affiliations and overall destination expertise;
• regional key account responsibility for small-mid size hotel chains

Milan Area, Italy

• ownership of the assigned destinations performance and contribution to Hotel P&L in terms of total sales and revenue targets;
• development of sales strategies, including pricing and merchandising decisions;
• analysis and reporting on local business performance;
• training activities with associated hotels (road-shows, workshops).

Milan Area, Italy

Milan Area, Italy

Transforming Your Business With Ai

Bachelor Of Business Administration - Bba, Economics

Bachelor of Economics and Management for Arts, Culture and Communication.

Sociology

Completed a full-time 4-year Specialist’s Degree program out of 5-year full cycle. The core subjects included the Liberal Arts.