Akshay Palkar Email and Phone Number

- Refining digital purchase and renewal experiences on both the websites and app to maximize funnel efficiency and boost completion rates.- Directing the product roadmap, supervising solution design, user story development, feature deployment, and user acceptance testing.- Managing the payments module, managing payment aggregators, gateways, and credit partners.

- Led transformative digital service initiatives encompassing claims, health assessment, and service requests modules.- Supervised the AI/ML interactive bot on WhatsApp for customers and championedthe launch of an interactive bot channel for distributors and agents.

- Website management, Digital journeys' optimization, website personalization. Tools used: Adobe suite, Google Analytics.- Instituted and refined processes for delivering personalized visitor experiences on the bank’s website and various lead forms.

Digital Business (June 2017 – Current)• Responsibilities include managing customer life cycle for Idea’s Apps viz. My Idea App & Idea Movies & TV as well as Idea Website.• Design and implement app acquisition & retention/engagement campaigns. Plan & schedule communications through in-house channels viz. SMS, WAP, USSD and via app notification tool – Clevertap.• Optimizing and improving Customer Journeys on apps and website.• Analyzing usage patterns, competition app benchmarking and market scenario - app analytics. Tools used: Adobe Analytics, SQL DBx, MS Excel, MS Powerpoint.Mobile Broadband Business (December 2015 to June 2017)• Develop Segmentation Strategy and Product Pricing Proposition to increase customer life cycle value of prepaid customers. Role involved end-to-end implementation of customer life cycle management for Mobile Broadband(Mobile Data).• Plan and schedule communication for different communication modes viz. SMS and *121# (special offers) etc.• Identified cross-selling/upselling opportunities amongst existing subscribers and aligned products and communication to these segments.• Analyzed usage patterns, competition activities and market scenario to draw insights into customer usage /recharge behavior/revenue uptake. Tools used: SQL DBx, SAS Enterprise Guide, MS Office.

Research Analyst at Nielsen BASES• Analyze primary consumer responses and in-market data, coupled with consumer insight knowledge to determine the success potential including volume sales forecasting of new concepts & products before launch. Tools used: Nielsen and BASES proprietary tools, MS Office – Powerpoint, Excel and Word• Providing comprehensive reports to clients with the likelihood of success and actionable strategies that help clients take decisions. Worked on projects for some of the largest CPG companies based in the Asia Pacific regionviz. Pepsico, Mondelēz, Nestlé, Johnson & Johnson.

o Core area of skill – coding, code maintenance and support activity in Mainframes. Coding new programs and making changes in existing code as per client requirements and specifications. Testing the new code and/or changes.o Providing Production Support/monitoring of the nightly batch cycle.