Akshita Tripathi Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Work as part of a team to allocate projects for the company - using BI data, succession planning, and matching project needs to team members' skills.
• Participate and present in sales calls for acquiring new clients by auditing their existing accounts, pitching a new strategy, and showcasing agency's capabilities to provide value to the client.
• Contribute to project success as a senior account member through direct project leadership, strategic paid campaign delivery, and knowledge sharing.
• Own project excellence standards across a range of projects.
• Build successful client relationships as a senior account lead, aligning the team's work to clients business goals, streamlining communications and processes between internal and client teams forlong-term success.
• Build automated reporting dashboards through BigQuery and Google reporting console. Wrote SQL to build custom reports focused on budget and creative reporting.

Vancouver, British Columbia, Canada

• Directly managed two performance team members and facilitated their development through training, project succession planning, and nominating them for promotions.
• Successfully able to promote a team member from an entry-level role to a manager at the company that was in charge of also leading a team.
• Managed search engine marketing budgets for high spending accounts and tracked campaign performance.
• Led performance-improvement initiatives and implemented new strategies to improve account performance across several different projects.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.

• Lead for projects of different complexities and levels of monthly spend in the ecommerce and lead gen sectors.
• Led several weekly calls, monthly presentation, and quarterly business reviews.
• Partnered with project team members to identify and quickly address problems.
• Developed and trained junior team members to achieve optimal project strategy.
• Adjusted project plans to account for dynamic targets and strategic changes to align with client goals.
• Planned, executed, and controlled assigned projects, ensuring work performed complied with contractual requirements.

Vancouver, Canada Area

• Supported senior team members with project excellence and management.
• Responsible for regular account optimizations and budget pacing.
• Contributed to weekly calls, monthly reviews, and quarterly business reviews.
• Assembled reports and presentations to share insights and recommendations.
• Identified appropriate marketing channels and target customers for campaigns.

• Responsible for reporting digital marketing KPIs to a portfolio of 50+ clients on a monthly basis.
• Built client-facing presentations by using platforms like Google Data Studios, Google Analytics, and Google Adwords.
• Built a Churn-Retention Playbook by creating a workflow and using standardized tools to develop strategies to retain churn.
• Retained client revenue by resolving internal and external issues raised by clients.
• Identified opportunities for revenue growth by problem solving.
• Built strong client relationships by aligning solutions with business goals of clients.

• Managed a portfolio of 50 + clients with in the automotive industry
• Project managed the launch of several clients on Website, SEM, and SEO solutions by working with clients and interdepartmental teams.
• Grew and retained client revenue by resolving internal and external issues raised by clients.
• Demonstrated value to clients through monthly reporting calls, onboarding calls, and outreach calls.
• Completed development projects to make internal processes more efficient.

Vancouver, Canada Area

North Vancouver

• Set up and managed sales, marketing and fundraising.
• Developed several templates, tools and processes for business management.
• Developed design briefs and copy for website development.
• Met with businesses to initiate marketing partnerships and managed existing partnerships.
• Monitored progress towards revenue and business development goals.

Vancouver, Canada Area

• Organized internals and regroup meetings with several teams.
• Reviewed concepts, designs, copy and revisions with creative teams.
• Assisted with photo-shoots, audio recordings and editing sessions.
• Content entry using CMS systems and image sourcing using CrowdRiff.
• Created timelines, contact reports, budgets for projects.
• Contacted clients and media vendors for advertisement specifications.