Alexandra Williams Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Innovate and drive the strategic success of the visitor journey while ensuring alignment with the museum’s mission of creating access to the widest possible audience.
• Contributed a dynamic approach resulting in breaking attendance records exceeding 28,000 weekly visitors with 72% of pre-pandemic frontline staff.
• Developed a revision of process based on purchasing patterns and behaviors to enhance the ticket release structure, creating greater access, decreasing attrition, and reducing average wait times from 4 hours to 30.
• Designed and delivered a cutting-edge proposal to reimagine the visitor and team member experience for Yayoi Kusama’s Infinity Mirrored Room by introducing timed tickets. Kusama’s 'Infinity Mirrored Room' reopens at.
• Manage the payroll budget and contract labor costs, while making strategic hiring decisions based on turnover assessments, training, and mentoring of highly qualified personnel.
• Provide recommendations to Executive leadership to improve website, ticketing, and marketing assets, finding opportunities to clarify language and streamline communications for the user experience at every touch point.

Greater Los Angeles Area

• Provided consistent and efficient delivery of exceptional event experiences from advancement to execution.
• Supported guest services while managing vendor relationships including Medical Response, Security, Parking and Porter contracts.
• Authored a reactivation manual in compliance with the LA Dept. of Public Health while spearheading all COVID logistical operations for film shoots, screenings, and gaming events with crews of 100+.
• Proactive problem solver and contact for any issues and troubleshooting service request escalations, ensuring performance optimization throughout amphitheater.
• Instituted and organized a monthly newsletter to provide consistent communications during the pandemic enhancing employee engagement and connectivity.

Microsoft Theater Los Angeles

Microsoft Theater Los Angeles

• Led teams for a 7,100-capacity premier facility hosting 160 events and 500,000 attendees annually.
• Coordinated large-scale programs for award shows and red-carpet premieres, including the Emmys, ESPYs, NBA, WeWork and E3.
• Collaborated with Global Partnerships and Security teams for the L.A. Live complex with a total capacity 32,000 across multiple venues.
• Improved event services by revising procedures, negotiating a savings of $40,000 with a major facility vendor.
• Managed the use of ancillary spaces, including booking, execution, and finances for internal and external clients.
• Trained 200+ team members as an AEG Encore Champion, establishing a universal client services program.

San Francisco Bay Area

• Supervised a team of 30 at a 1,000-person live music venue and corporate event space, including production, security, guest services, and box office.
• Developed security plans for city-wide nightlife and safety initiatives as liaison to SF Entertainment Commission.
• Amplified profits by 20% by streamlining the ingress process and managing event staffing levels.
• Reduced employee attrition by 25% from skills-based hiring while fostering a diverse and inclusive environment.
• Coordinated show run punctuality and backstage presentation by managing load-in, sound check, and artist hospitality.

San Francisco Bay Area