Alaa Sultan Email & Phone Number

Iraq

Member of Lafargeholcim.RESPONSIBILITIES & ACCOMPLISHMENTS:• Creating and designing Binastore corporate identity, guidelines, and website. (Middle East & Africa)• Hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.• Preparing and forecasting marketing budget and scheduling expenditures.• Forecasting and developing annual sales quotas; projecting expected sales volume and profit; analyzing trends and results;… Show more Member of Lafargeholcim.RESPONSIBILITIES & ACCOMPLISHMENTS:• Creating and designing Binastore corporate identity, guidelines, and website. (Middle East & Africa)• Hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.• Preparing and forecasting marketing budget and scheduling expenditures.• Forecasting and developing annual sales quotas; projecting expected sales volume and profit; analyzing trends and results; recommending selling prices; monitoring costs, competition, supply and demand.• Planning & executing social media campaigns: Facebook (63,000 followers), Twitter, Instagram, and LinkedIn.• Maintain store environment (2000 SKU’s), availability & display to provide memorable shopping experience.• Conducting training program, incentive program, sales campaigns, and promotions, to increase monthly sales.• Establishing & launching the expansion of our retail business under Bina banner: Binastore, Binashop, Binapro• Developing and launching Kammel Darak project (complete or renovate your house with installments) Show less

Iraq

RESPONSIBILITIES & ACCOMPLISHMENTS:• Determine and manage trade marketing budget.• Developing, supervising and improving procedures to link entire marketing activities with sales team activities.• Managing all branding campaigns: Shop-signs, Project-signs, Billboards, and Trucks. (including Binastore)• Create & Kick-off brand awareness campaign, brand activation & consumer engagement. (including Binastore)• Launching campaigns: new products, Lafarge academy/Masons club… Show more RESPONSIBILITIES & ACCOMPLISHMENTS:• Determine and manage trade marketing budget.• Developing, supervising and improving procedures to link entire marketing activities with sales team activities.• Managing all branding campaigns: Shop-signs, Project-signs, Billboards, and Trucks. (including Binastore)• Create & Kick-off brand awareness campaign, brand activation & consumer engagement. (including Binastore)• Launching campaigns: new products, Lafarge academy/Masons club, Mobile App, and Palletizer project.• Preparation and arrangement to participate in relevant industry events and exhibitions. (Including Binastore)• Managing and organizing events and meetings to attract and maintain customer relationships.• Initiate market research: competition activity, brand positioning, and price analysis. (including Binastore)• Ordering and distributing POSM for all our retailers, distributors, and masons. (including Binastore)• Handling printing materials: catalogs, product sheets, posters, flyers, rollups, base wraps. (including Binastore)• Working closely with Agencies for all ATL & BTL marketing activities (including Binastore)• Developing and implementing retailer’s loyalty program.• Initiate sales tool-kit contains: products, services, projects, offers, and planogram. (including Binastore) Show less

Iraq

RESPONSIBILITIES & ACCOMPLISHMENTS:• Managing Accounts (Planning & Implementing marketing activities): Abbott, Mondelez, Nestle, Unilever, Coca Cola, Aujan (Rani & Barbican), 3M, Mercedes Benz, GSK, Ford, Nivea, Philips, Fastlink, Bel, Sony...• Managing and Organizing events, meetings, launching campaigns...• Achieving Excellence Award: Share a Coke campaign (Coca Cola), Hello Joy campaign (Mondelez).• Adding Aujan group (Rani & Barbican) to the portfolio of the… Show more RESPONSIBILITIES & ACCOMPLISHMENTS:• Managing Accounts (Planning & Implementing marketing activities): Abbott, Mondelez, Nestle, Unilever, Coca Cola, Aujan (Rani & Barbican), 3M, Mercedes Benz, GSK, Ford, Nivea, Philips, Fastlink, Bel, Sony...• Managing and Organizing events, meetings, launching campaigns...• Achieving Excellence Award: Share a Coke campaign (Coca Cola), Hello Joy campaign (Mondelez).• Adding Aujan group (Rani & Barbican) to the portfolio of the company.• Reporting: Surveys, Brand positioning, customer feedback...• Sourcing and training team of merchandisers for all sampling and merchandising activities for all clients. Show less

Iraq

RESPONSIBILITIES & ACCOMPLISHMENTS:• Managing the strategic relationship with Key Accounts (JBP Contracts), and follow up on the implementation of the secondary visibility, leaflet featuring, and tailor made activities.• Managing company trade assets (Fridges, Stands…) and track their status and sales.• Ensure proper POSM implementation in the trade.• Forming the deployment plan for brand activations and ensuring its accurate implementation.• Signing and contracting… Show more RESPONSIBILITIES & ACCOMPLISHMENTS:• Managing the strategic relationship with Key Accounts (JBP Contracts), and follow up on the implementation of the secondary visibility, leaflet featuring, and tailor made activities.• Managing company trade assets (Fridges, Stands…) and track their status and sales.• Ensure proper POSM implementation in the trade.• Forming the deployment plan for brand activations and ensuring its accurate implementation.• Signing and contracting visibility agreements and follow up on the implementation.• Submitting reports: Activity implementation, KA's visibility, Competition activity, and POSM inventory.• Managing a team of Merchandisers to ensure excellent in-store execution.• Conducting marketing research for the Iraqi market.• Implementing marketing activities (focusing on BTL).• Awarded the 2nd place in the "Act Like Owners" online worldwide tournament (Superstore For Superstars). Show less

Jordan

RESPONSIBILITIES & ACCOMPLISHMENTS:• Building and training a marketing team, (focusing on merchandising).• Implementing marketing activities (focusing on BTL).• Adding Just Falafel Co. to the portfolio of the company.• Creating and designing catalog for The Farm Co.• ISO 22000:2005.• Awarded the shield of excellence.

Lebanon

Family Business

Libya

RESPONSIBILITIES & ACCOMPLISHMENTS:• Building and training a marketing team, (focusing on merchandising).• Conducting marketing research for the Libyan market.• Signing and contracting visibility agreements.• Implementing marketing activities, (focusing on BTL).

Bachelor Of Business Administration (Bba), Marketing

Diploma, Management

IPMA (International Professional Managers Association) - United Kingdom.