Ala-Dean Naghmoush Email & Phone Number

London, Ontario, Canada

Directed a high-performing team of specialists to sustainably deliver 10%+ e-commerce growth.Led the migration and deployment of enterprise-level CMS and analytics solutions from Adobe.Organizational lead and expert in achieving and maintaining AODA and WCAG compliance.Owned and drove the evolution of CARFAX Canada’s marketing and product analytics.Unified international SEO strategies for CARFAX U.S.A, Canada, and Europe.Technology StackAdobe Experience Manager | Adobe Analytics | Figma | Atlassian Suite | SEO Radar

London, Ontario, Canada

Evangelized and implemented an SEO program that achieved 25% year-over-year search growth.Led cross-functional teams to implement CRO initiatives, resulting in a 6% increase in conversion.Developed multilingual on-page SEO content and processes resulting in 30% growth.Awards2020 IHSM Markit Sales Excellence AwardAwarded for growing CARFAX Canada’s consumer vertical by 25% in key growth areas.Technology StackGoogle Marketing Platform | Optimizely | SEMRush | Hotjar | Screaming Frog

London, Canada Area

Enhanced the on-site product experience with a SEO first approach, increasing utilization by 28%.Managed social media, increasing engagement by 53% through insights and unique content.Developed email campaigns with A/B testing, achieving a 26% increase in click-through rate.Awards2020 Virtuoso Award in Marketing, Advertising, and Brand CommunicationAwarded for #MyLIfeHere campaign celebrating Southwestern Ontario’s diversity.2018 Canadian Credit Union Association Best In Marketing AwardRecognized for best in class creative and user experience for the newly redesigned libro.ca.TechnologyConcrete 5 | Adobe Creative Cloud | Sprout Social | Swiftype | EMMA

Woodstock, Ontario

Optimized multiple content directories (accommodation, food & drink, and entertainment) to keep current add value for users, and generate leads for tourism business partners. Executed on multiple content calendars for web and social media for internal B2B and B2C accounts, while supporting external partners/agencies in strategy development and training.Oversaw all email marketing efforts that included managing and growing databases, creating newsletters, drip-marketing campaigns, and performance management.Technology StackSimpleview • Word Press • Mail Chimp • Barberstock • JackRabbit

Honours Bachelors Of Commerce, Digital Marketing

Activities and Societies: Bachelors of Commerce Student Association, Fanshawe Student Union Program Representative, Peer Tutor, Fanshawe.

Advanced Diploma, Business Administration Marketing

Activities and Societies: Fanshawe Student Marketing Association, Google Online Marketing Challenge, Fanshawe Online Ambassador, Peer Tutor.

Diploma, Business Marketing

Activities and Societies: Fanshawe Online Ambassador and Peer Tutor.

Ontario Secondary School Diploma (Ossd)