Alaina D. Email & Phone Number

Miami, Fort Lauderdale, Seattle, Ibiza , Us

Seattle, Wa, Us

New York, Ny, Us

I managed SEM accounts with daily spends up to $70,000, shifting focus to increasing profitability. I established a multi-team profitability report to highlight granular areas of opportunity for profit-maximizing optimizations. I supervised 2 employees, both in office and remotely. I implemented technical integration on website and designed internal reporting for Facebook agency traffic. I validated internal reporting and 3rd party data export accuracy using Qlikview and SQL. I collaborated with marketing and data teams to define and create rules in SQL for marketing channel attribution.

New York, Ny, Us

I managed SEM accounts with daily spends up to $70,000 with a focus on growing annual revenue. I prepared and launched Canadian accounts for company’s international launch. I implemented technical integration on website and internal data validation with call tracking vendor Invoca. I established a daily pacing report and contributed to annual volume forecasting.

New York, Ny, Us

I created and maintained regular and ad hoc SEM reporting using Excel and Qlikview. I defined requirements, tested, and launched new sites and site designs using Google Adwords Campaign Experiments, Visual Website Optimizer, and Umbraco. I supported day-to-day account management activities for our lead generation search and display in Google AdWords and Bing AdCenter, including keyword research, writing ad copy, and negative keyword and excluded placement analysis

I taught lyrical dance at a drop-in adult studio, preparing short combinations and across-the-floor exercises for hour long classes. I choreographed and ran rehearsals for the studio's yearly show. When available and needed, I also substitute taught for ballet, jazz, and lyrical/contemporary.

I taught lyrical and jazz at a studio, preparing short combinations and across-the-floor exercises for hour long classes. I choreographed themed pieces for the year-end production. I attended studio auditions and all studio rehearsals and assisted backstage with props and quick costume changes during the year-end recital.

Seattle, Washington, Us

I coordinated with project managers to provide timely reporting and insightful analysis on e-mail, PPC, and SEO campaigns. I collected data and performed quality assurance checks on information from multiple external data sources. I formulated PowerPoint presentations and delivered reporting to Microsoft clients 1-2 times per month in an in-person meeting.

Seattle, Wa, Us

I created the training plan for new hires in terms of topics covered and order of events. Each week, I lead from 4-10 trainings per week on various SEM topics for 1-8 people. I track new hires' progress each week, meeting with supervisors and reviewers to create an overall status report. I stay up on current SEM events and update documentation and editorial policies accordingly, communicating updated policies to the team of 50+ employees. I helped create the training review process beyond for new hires and assisted in outsource partner training sessions. I also work on creating training sessions for existing employees in order to further their knowledge and improving employee efficiency.

Seattle, Wa, Us

I maintained and managed publishing partner/supplier relationships to ensure that partners received the optimal mix and volume of traffic. I worked with both publishers and advertisers to achieve their margin and revenue goals by recommending key strategic actions.

Seattle, Wa, Us

I managed 7-13 retail clients' SEM campaigns in paid inclusion, comparison shopping engines, and PPC. I created targeted keywords and enticing descriptions to help clients optimize their reach, analyzed campaign performance based on sales and cost to achieve each client’s target goals within monthly budgets, and assisted in the creation and quality control of Excel/SQL database system to facilitate shopping engine submissions. I also produced reports for and participated on weekly calls with clients.

I taught lyrical jazz and dance technique to 9-22 year-olds by preparing age-appropriate music selections, strengthening exercises, and dance combinations for students. In addition, I assist and supervise dancers during performances and trips.