Alaine Mackenzie Email & Phone Number

Vancouver, Bc, Ca

San Francisco, California, Us

Leading product design, content design, and UX research for Gusto's customer-facing software applications. Directly empower managers, senior managers, and staff ICs. Oversee a team of ~25 product designers and content designers. Role scope includes:- Payroll- Time tracking- State tax registration and management- Small business health insurance and benefits- Accountants- Workforce management (performance management, onboarding/offboarding, applicant tracking, learning management systems)

San Francisco, California, Us

San Francisco, California, Us

Ottawa, On, Ca

Led product and marketing UX for Shopify's cross-border and merchant sales tax products. Managed teams of individual contributors, leads, and leads-of-leads across product design, content design, and research. Scaled Transactions UX team from 3 to 20+. I led UX for:Multi-currency and international pricingHelping Shopify merchants sell their products in the right currency, price, and payment method for their international customersTranslationsTranslate online stores into the customer's preferred language, customize content per-regionDuties and taxesCollect and remit sales and import taxes globallyProduct marketingHelping Shopify merchants discover and adopt our cross-border and sales tax solutions

Ottawa, On, Ca

Led teams of UX managers, product designers, content strategists, and UX researchers to help Shopify merchants sell across borders and manage their business taxes.

Ottawa, On, Ca

Set UX direction for our analytics and recommendation system products. Managed leads and individual contributors across product design, content strategy, and user research.

Ottawa, On, Ca

Established the discipline of product content strategy at Shopify, and was head of the content strategy team until I moved to a more generalist UX leadership role.- Hired and directly managed 10+ leads and individual contributors into product content strategy and information architecture.- Led the creation and implementation of the product content style guide, voice and tone standards, and reusable content patterns across Shopify products.- Defined and iterated on the content strategy project process.- Designed, implemented, and scaled the content strategy recruitment process. - Led onboarding and training for the content strategy team, and content training across the RnD organization.- Advocated for the importance of content across the company by creating talks, workshops, self-serve resources, and constant nagging.- Designed and iterated on content strategy team organizational structure and resourcing models.

Edmonton, Alberta, Ca

Led enterprise web content strategy and information architecture projects for municipal and provincial government, crown corporations, financial services, and private sector organizations.Established an end-to-end content strategy practice, including:Discovery: User research, stakeholder research, content audits and analyses, search and web traffic analyticsDesign: Information architecture, content strategies, editorial strategies, social media strategies, gap analyses, taxonomies and metadata, content modelling, workflow plans, CMS content author environment designsDevelopment: page tables, content creation, HTML and CSS, technical writing, web writing training, voice and tone guides, style guidesDeployment: Content migration, editorial calendars, governance plans, CMS trainingClients included: Government of Alberta, BC Transit, City of Surrey, City of Red Deer, Fiserv Inc., Mackenzie Financial (no relation), and the Wharton School at the University of Pennsylvania.

Bachelor Of Design, Visual Communication Design, Business And Marketing

Associate Certificate In Technical Writing