Mark Pollard, strategy friend, said it best: strategy is an informed opinion about how to win. To expand on that brilliant brevity with a bit of exposition, strategy is also about finding new meaning in data and creating uncontested space that brings your customers closer to the brand so you can win their minds, their hearts, and ultimately, their wallets.As a self-starter who remains intensely curious about big problems and how to solve them, I have over nine years of experience serving as a marketing advisor for state and national organizations, nonprofits, startups, and billion-dollar public and private companies across many industries. I build relationships through close collaboration with executive stakeholders, crafting powerful brand narratives and integrated content strategies that bring their visions to life.I'm currently a member of the strategy team at Luckie & Co, where I help companies identify their brand's position in the market and how this positioning impacts the business to move it forward. My key responsibilities include advertising strategy, category and consumer research, creative briefings, campaign and communications planning, and performance reporting. I also keep the wider agency up to speed on the rapidly evolving brand strategy and digital marketing landscapes so that all of our clients remain on the cutting edge.