Alan Dix's Location
Altrincham, England, United Kingdom, United Kingdom
Alan Dix's Contact Details
Alan Dix work email
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About Alan Dix
Strategy professional with MBA and 20 years’ experience in telecoms sector. Expertise in driving strategy process and delivering on sales growth through focused strategy execution. Proven ability to identify industry, customer and competitor insights, and engage with key stakeholders to determine impact and way forward. A “digital disruption” mindset challenges stakeholders to think/act in new ways. Current focus is exploiting power of latest interactive data visualisation software to further enhance strategy analysis and insight generation.
Alan Dix Work Experience Details
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Strategy Execution EvangelistI-NexusAltrincham, Gb -
Strategy Execution EvangelistI-Nexus Feb 2019 - PresentAltrinchamRevamped strategy execution resource site (stratexhub.com) to optimise for a multi-device world, providing a modern up-to-date look with simplified search and discovery, and enhanced opportunities to share contentOrganised two 2-day Strategy Execution Consortiums in London and New York to enable strategy-mature customers, partners and i-nexus personnel to share best practice insights on the digitalisation of strategy execution in global organisationsResearched business systems and strategy execution practices of leading companies such as Danaher, Fortive, Gardiner Denver and Ingersoll Rand, sharing information across the companyi-nexus is a provider of Continuous Improvement and Strategy Execution software, delivering an enterprise ready, scalable solution to Global 5000 customers. Our SAAS software simplifies the management of vast operational and strategic complexity, providing actionable insights and ensuring that all levels of the business are aligned behind the same objectives. -
Head Of Strategy Programme OfficeEricsson Sep 2014 - Dec 2016Warrington, United KingdomDrove strategic business planning process across 95 accounts in 16 countries, building three year vision; resulting plan and execution on strategic programs increased sales from £1.6bn to £1.8bnCrafted regional strategy plan with key stakeholders that increased growth in new targeted areas from £160m to £250m over two yearsCoordinated content for strategy growth workshops for regional leadership team, securing alignment with global corporate functions and business units; ensured strategy communicated across the organisation and effective governance for strategy execution in placeCrafted content with key stakeholders for the Regional Head’s key governance meetings – Quarterly Steering Groups with global business unit and function leadersAnalysed business intelligence (market, customer, competitor) to identify key insights; delivered monthly intelligence reports to key stakeholdersConducted customer financial analysis on revenue and profitability trends for key European customers to determine future state of market -
Head Of Strategy And Marketing Programme OfficeEricsson Mar 2013 - Sep 2014Warrington, United KingdomDrove strategy and planning process across 95 accounts in 16 countries to define sales ambition, priorities, and strategic programs. Ensured strategy communicated across the organisation and effective governance for strategy execution in placeSupported and monitored transformation progress by working with strategic program drivers to ensure availability of resources and that business outcomes were achievedIncreased regional customer satisfaction score by 3 points to 73 by influencing senior stakeholders to address issues raised in earlier surveys; progress here underpinned £200m increase in salesImproved performance of Market Track Leadership Index from 12.8 to 19.2, ensuring greater alignment across all stakeholders to regional strategy and supporting sales growth of £90m in new targeted areasCoordinated content for strategy growth workshops for leadership team, to secure alignment with global corporate functions and business unitsLed team based in UK, Netherlands and Poland; recent graduate identified as “high potential” and allocated to talent pool; another team member promoted after encouraged to take on additional responsibilities in fast growing sustainability and corporate responsibility areaDrove Strategy, Marketing & Communications unit target setting process; defined, monitored and reported on regional governance including Balanced ScorecardCoordinated monthly reporting/budgetary activities for Strategy, Marketing, and Comms Unit
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Strategy Programme OfficeEricsson Jun 2010 - Mar 2013Manchester, United KingdomDelivery of regional growth plan, co-ordinating growth planning process, consolidating customer unit outputs, and working with other stakeholders to define sales ambition, priorities and programsPreparation and consolidation of content for annual Q4 strategy growth workshop, supporting regional leadership team secure alignment with Corporate Functions/Business UnitsEnsured strategy and strategic programs are communicated across the organisation and governance is in placeDeveloped monthly/quarterly business intelligence briefs; led detailed competitor analysis of Nokia Siemens Networks (following major organisational restructuring), and Huawei (following significant market share shifts)Provided coaching to Program Office colleague to help develop and innovate competitive intelligence deliverablesSupported strategic program drivers on strategy execution
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Strategic Marketing ManagerEricsson Jan 2006 - Jun 2010Manchester, United KingdomLed development of North West Europe Market Unit growth plans, securing alignment across senior management team on key priorities & programsCreated and ran quarterly Market Insight Board to share and discuss insights in five areas (customers, competitors, industry dynamics, broader environment, internal) with key business stakeholdersCreated Intelligence Xchange collaboration site to share market intelligence in a more innovative manner to region’s 6500 personnelDelivered critical industry insights to 100 of the top 250 Ericsson managers at the Global Management Conference workshops as part of a cross-functional strategy team; call to action prompted rapid acceleration of initiatives
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Head Of Marketing - PartnershipsMarconi Plc Oct 1999 - Dec 2005Liverpool, United KingdomIncreased orders by 78% to €42m, migrating centralised Ericsson global partnership to new business model working with in-territory teams. Improved new product introduction by 12-15 months with initiative leading to regional agreements across EMEA, South America and Asia.Improved gross margin from 27% to 34% by driving introduction of new products and managing pricing of legacy productsMarketed Ericsson global partnership, sharing experience, developing opportunities, and resolving issues with 108 customers in 46 countriesReduced document access time by 95%, enabling partner to market, sell, and support product portfolio more efficiently , by leading development of Extranet Web Portal development to share 5000+ documents onlineImproved usability and financial understanding of global Ericsson CRM account by restructuring 150 Ericsson entities into new hierarchical structure in Siebel CRM system -
International Market And Business Development ManagerMarconi Plc Jan 1997 - Oct 1999Liverpool, United KingdomDeveloped strategic marketing plan for Australia that led to the set-up of Marconi Australia, following 3 months in-territory conducting market audit and evaluating opportunitiesLed team that identified, quantified, and qualified £100m opportunity in Spain for UK division -recommendations presented and accepted at Board levelLed cross-functional team in market research project for Malaysian operator, analysing and presenting network services deployed by operators compared to innovative services launched in other countries; engagement contributed to our sales team securing £1.5m order later that year
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Market Planning ManagerMarconi Plc Aug 1994 - Dec 1996Liverpool, United KingdomSubstantially raised importance and profile of the market planning process, defining and implementing new marketing plan template after analysing 27 market plans across 8 different divisionsConducted regional profitability analysis with finance team; recommendations for regional resource allocation accepted by Divisional Directors
Alan Dix Skills
Telecommunications
Wireless
Strategy
Product Management
Mobile Devices
Business Strategy
Mobile Communications
Product Marketing
Broadband
Marketing
Market Planning
Strategy Alignment
Strategy Execution
Market Intelligence
Strategic Insights
Strategic Planning
Marketing Strategy
Business Development
Go To Market Strategy
Ip
Lte
Management
Program Management
Pre Sales
Alan Dix Education Details
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Mba With Marketing Options -
Executive Education - Driving Strategic Impact (Strategy Consulting) -
Diploma In Marketing
Frequently Asked Questions about Alan Dix
What company does Alan Dix work for?
Alan Dix works for I-Nexus
What is Alan Dix's role at the current company?
Alan Dix's current role is Strategy Execution Evangelist.
What is Alan Dix's email address?
Alan Dix's email address is al****@****son.com
What is Alan Dix's direct phone number?
Alan Dix's direct phone number is (843) 216*****
What schools did Alan Dix attend?
Alan Dix attended Manchester Business School, Columbia University - Columbia Business School, Chartered Institute Of Marketing.
What skills is Alan Dix known for?
Alan Dix has skills like Telecommunications, Wireless, Strategy, Product Management, Mobile Devices, Business Strategy, Mobile Communications, Product Marketing, Broadband, Marketing, Market Planning, Strategy Alignment.
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