Alan Dvoskin Email & Phone Number

Winston-Salem, North Carolina, United States

• Develop and implement new marketing programs that help build Blum Construction’s expanding base.• Created project proposals in the first four months that earned construction projects of $38M+, including multiple new clients.• Implemented improved processes for capturing project information from the field, using CRM workflows.• Guided website development team for site alignment with a brand refresh (https://www.flblum.com/). • Produced videos to communicate the multi-sector experience of Blum Construction.• Designed digital and printed brochures featuring relevant construction projects.

Greensboro, North Carolina, United States

• Developed distinctive marketing materials that differentiate the S&ME brand.• Managed enhancement of the Transportation Business Unit website to highlight featured projects and team members.• Produced videos that illustrate the unique expertise and versatility of the S&ME staff.• Designed digital and printed brochures for messaging to potential clients.• Provided guidance on visual communications to departments across the organization.

Greater Atlanta Area

• Developed marketing strategy and managed marketing programs for AEC industry partner. • Engaged AEC clients/partners (project owners and architecture firms) with communications that convey value of Costing Services Group services toward project success. • Wrote articles for content marketing program.

Key Accomplishments: • Led the marketing department of a company that exceeded for four straight years key performance goals set by corporate leadership.• Chosen to serve on the Volvo Brand Ambassador program. • Increased volume funded by 40% in semi-annual customer retention marketing program.• Wrote and produced Volvo Construction Equipment - Smart Commercial Account explainer video (https://youtu.be/_5OaQq5MN8U) promoting service purchase program.Key Competencies: • Developed and implemented marketing strategies and activities to build brand awareness and drive profitable growth for a customer-recognized transportation industry leader.• Managed the creative process for presentations, interactive playbooks, brochures, ads and videos in order to educate stakeholders about the benefits of financing programs and parts purchasing program.• Managed a targeted customer retention program that identified qualified leads, communicated a pre-qualification benefit, and captured purchase intent through a personalized landing page. • Created print/digital ad campaigns using application-specific landing pages to co-promote Mack Trucks products and Mack Financial Services finance programs.• Effectively collaborated with commercial teams at Volvo Trucks, Mack Trucks and Volvo Construction Equipment to implement shared communications, marketing and sales strategies, and events.• Coordinated with Sales, Finance, and other functions of the business to identify market opportunities and subsequently launch programs/products/campaigns that capitalized on identified markets.

Key Accomplishments: • Developed marketing programs leading to Prevost becoming the industry market share leader for the first time in its history.• Advanced the Prevost brand by incorporating cost of operation benefits into the existing brand image.• Managed implementation of Microsoft Dynamics Customer Relationship Management solution.• Acted as the “Go-To” writer of corporate communications, executive comments, and key phrasing for Prevost.• Developed the Prevost Connection Webinar program, educating customers on technical service and product feature topics.• Managed production of a nine minute corporate video (7% under budget), promoting Prevost as a pioneer in the Motorcoach industry (http://www.youtube.com/watch?v=K11Oy6QOfo8). • Developed social media channels: Prevost Facebook page (http://www.facebook.com/pages/Prevost/185461153519) and Prevost YouTube Channel (http://www.youtube.com/PrevostVideos). Key Competencies: • Researched, developed and managed marketing programs for an industry leading, premium transportation brand.• Participated in customer forums in order to learn the business demands of valued customers.• Built and worked with teams across multiple departments to successfully implement marketing strategy.• Wrote content for external communications that strengthened the Prevost and Volvo brands, including press releases, advertisements, industry editorial, customer newsletter, and product brochures.• Supervised development of electronic media, including mobile apps and mobile marketing, social media, photography, video, and other digital content.• Managed development of Prevost corporate website – https://www.prevostcar.com.

Key Accomplishments: • Managed licensing program between HGTV personality Michael Payne and Bedding Inspirations division.• Managed product development of innovative Tapestry Flat-Screen Cover.• Produced 190 page catalog and award winning brochure for high-end product line, successfully managing photographers, set designers, graphic artists and printing company. • Developed and implemented company participation in trade shows in Dallas, New York, Denver, Las Vegas, Atlanta, High Point and Long Beach.Key Competencies: • Developed and implemented marketing strategies for high-end home furnishings manufacturer. • Managed production of and devised budgets for all marketing programs, and managed production teams.• Organized product development, including materials sourcing, design and production. • Directed communications with customers and vendors in U.S., Canada, Mexico, Europe and Asia. • Generated customer communications, including writing and designing print brochures, web pages, press releases and video.Key Accounts: Neiman-Marcus, Nebraska Furniture (a Berkshire Hathaway company), Home Decorators Collection (division of Home Depot), Horchow

Atlanta, Ga

Key Accomplishments: • Launched new facilities in Anaheim, Bethesda, Charlotte and Atlanta, and managed facility training program.• Produced 30-minute ABC affiliate television program, Inside America, that featured growing and innovative companies.Key Competencies: • Wrote and produced video/digital-media marketing and training productions according to client needs. • Managed production staff and operations, including camera operators, editors and talent. • Developed and implemented new service to create on-line, web-based video productions. • Managed and operated all production systems, including multi-camera studio, digital editing, DVD authoring, digital video production; edited productions using Adobe authoring tools.

Bachelor Of Arts, Journalism

Activities and Societies: UGA Honors Program

Mba, Business Administration

Activities and Societies: Served on Bryan MBA Program Committee and Curriculum Subcommittee