The focus of my marketing philosophy is to communicate value to the audience, utilizing key points along the customer journey. I identify often-overlooked channels in order to engage with customers and deliver meaningful and timely messages, and I take advantage of every opportunity to convey benefit and help customers succeed. It’s important to create straight-forward, easy-to-understand communications that are relevant and interesting. I love to use my technical and creative problem-solving skills, and manage projects that incorporate input from all stakeholders.➤ CLIENT-CENTERED MARKETING STRATEGIES: Develop a targeted marketing plan for the Volvo Aftermarket Purchasing Program that engages audiences using a multi-channel approach, including an explainer video distributed to customers and dealer network, a program Playbook promoted through a live webinar, and a dealer testimonial video, increasing program volume $3.2M.➤ PREMIUM BRAND DEVELOPMENT & DESIGN: Create bold communications to reinforce strong brands that range from luxury passenger coach to trucking and construction, customized to key account requirements and driving purchase decisions. ➤ DELIVERS ENGAGING DIGITAL SOLUTIONS:
Listed skills include Writing, Advanced Knowledge Of Adobe Photoshop, Social Media, Sharepoint, and 20 others.
