Global Leading Sensory Training & Aroma MarketingAroma Academy is a division of Scent & Aroma Technology Systems Limited. Located in Aberdeenshire and Inverness, Scotland the two company founders/owners are Alan Gordon and Dr George Dodd.Sensory Skills DevelopmentThe Aroma Academy is a global leader in the Training and Development of Sensory Skills for both Professionals and Enthusiasts - with a focus on the Drinks industry - via a series of Self-Learn Sensory Training Kits, Aroma Games and Training & Competency Programmes. The company counts many of the leading international drinks companies amongst its customer base and it is on a mission to promote the importance of Sensory Skills to drinks professionals and enthusiasts globally.Based on the premise that the vast majority of the flavour experience comes from the Sense of Smell, Aroma Academy has established itself as a leader in the training and development of the fundamental Sensory Aroma Recognition Skills vital for spirits, beers and wines production and appreciation.The Whisky Aroma Training Kit was the first product developed by the company and a range of “self- learn” Aroma Training Kits for Wine, Bourbon, Gin, Rum and Faults is also available – in addition to Aroma Recognition Skills Training Programmes (both online E-Learning & Classroom) and Sensory Competency/Proficiency Systems.Aroma Marketing The company undertakes a variety of Aroma Marketing Projects for a broad range of industries ranging from Drinks to Events to Automotive.

Operations Director 2008 to 2012, Chief Operating Officer 2012 to 2013, Managing Director 2013 to February 2016