Alan Gow Email & Phone Number

Dumbarton, Gb

United Kingdom

Glasgow, United Kingdom

National Wholesale Category and Brand Activation with 2 of Diageo's largest National Wholesale customersImplementation of Joint Business Plans securing P&L DeliveryProject management of multiple tradeshow eventsCross functional alignment with Marketing, Category Development, Innovation, Sales and Consumer Planning to ensure gold standard brand execution and sales out volume3rd Party brand and category educationManagement of invoice and activity… Show more National Wholesale Category and Brand Activation with 2 of Diageo's largest National Wholesale customersImplementation of Joint Business Plans securing P&L DeliveryProject management of multiple tradeshow eventsCross functional alignment with Marketing, Category Development, Innovation, Sales and Consumer Planning to ensure gold standard brand execution and sales out volume3rd Party brand and category educationManagement of invoice and activity spend Robust M&E ensuring strong return on investment or course corrective action Show less

Glasgow, Scotland

P&L accountability and customer relationship of On Trade Accounts within Independent and Multiple Operator sector through sales negotiation and persuasionCreation and submission of propositions to secure status across Diageo portfolio ensuring volume return in line with budget spendTimely submission of volume forecasts, spend and accruals generating transparent P&L deliveryCollaboration with key Route To Market colleagues to ensure availability and… Show more P&L accountability and customer relationship of On Trade Accounts within Independent and Multiple Operator sector through sales negotiation and persuasionCreation and submission of propositions to secure status across Diageo portfolio ensuring volume return in line with budget spendTimely submission of volume forecasts, spend and accruals generating transparent P&L deliveryCollaboration with key Route To Market colleagues to ensure availability and distributionCoaching and mentoring of new team members to achieve operating standards required within role Show less

Glasgow, United Kingdom

On Trade Account Management

Scotland & North England

On Trade Commercial ManagerManage the account plans and Luxury Brand Activations within the Trend Leading Account database within regionDeliver customer and marketing solutions to make the Diageo Luxury Portfolio visible and experiential within identified accountsConversion of brand and consumer insights to secure activation within On Trade venuesCommercial propositions to secure status on menus, back bar and at events to secure volume return and high value P&L… Show more On Trade Commercial ManagerManage the account plans and Luxury Brand Activations within the Trend Leading Account database within regionDeliver customer and marketing solutions to make the Diageo Luxury Portfolio visible and experiential within identified accountsConversion of brand and consumer insights to secure activation within On Trade venuesCommercial propositions to secure status on menus, back bar and at events to secure volume return and high value P&L deliveryProject Management of Brand Activation at Gleneagles Hotel, Tigerlily, Balmoral Hotel, The Three Chimneys, Corinthian, Skibo Castle, Turnberry and Blythswood SquareImplementation and planning of Diageo's World Class Cocktail Programme in trade alongside 3 Brand Ambassadors to ensure training and brand education is delivered to key influential bar operators Show less

Scotland

Selling and marketing the Diageo Reserve luxury and premium portfolio ( Ketel One Vodka, Ciroc Vodka, Tanqueray and Tanqueray No TEN, Johnnie Walker Portfolio, Ron Zacapa Rum, Diageo Malts Portfolio and Don Julio Tequila ) to influential on trade retailers and operators. Commercial propositions, conversion of luxury brand insights into consumer experiences. Securing Media and PR exposure for portfolio and events.

Scotland

Securing distribution and visibility via wholesale operators of the Diageo Reserve portfolio into premium led hotels, bars, clubs and restaurants. Commercial proposals to secure pouring statusDrinks menu consultationImplementation of Diageo Reserve World Class Programme

Level 2 Spirits, Spirits, Pass With Merit

WSET Level 2 Professional Certificate In Spirits

Hospitality Management