Alan Gow Email and Phone Number
Alan Gow work email
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Alan Gow personal email
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Specialties: Soft Drinks, MixersPremium & Luxury Spirits, Single Malt Scotch Whisky, Blended Scotch WhiskyAdvanced Sales NegotiationCommercial NegotiationP&L DeliveryKey Account ManagementCustomer Trade ActivationWholesale Trade ActivationCategory ExpertiseProject ManagementCocktail Culture & TrendsNational AccountsTrade MarketingBrand Activation
Campari Group
View- Website:
- camparigroup.com
- Employees:
- 2972
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Business Development ManagerCampari Group Jul 2024 - Present
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Trade Marketing ManagerThe London Essence Company Oct 2020 - Jul 2024
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National Brand Activation ManagerWisehead Productions Jan 2019 - Oct 2020United Kingdom -
Customer Development ManagerBritvic Plc Mar 2017 - Oct 2020 -
National Account ExecutiveDiageo Oct 2014 - Dec 2016Glasgow, United KingdomNational Wholesale Category and Brand Activation with 2 of Diageo's largest National Wholesale customersImplementation of Joint Business Plans securing P&L DeliveryProject management of multiple tradeshow eventsCross functional alignment with Marketing, Category Development, Innovation, Sales and Consumer Planning to ensure gold standard brand execution and sales out volume3rd Party brand and category educationManagement of invoice and activity… Show more National Wholesale Category and Brand Activation with 2 of Diageo's largest National Wholesale customersImplementation of Joint Business Plans securing P&L DeliveryProject management of multiple tradeshow eventsCross functional alignment with Marketing, Category Development, Innovation, Sales and Consumer Planning to ensure gold standard brand execution and sales out volume3rd Party brand and category educationManagement of invoice and activity spend Robust M&E ensuring strong return on investment or course corrective action Show less -
Account ExecutiveDiageo Jan 2013 - Oct 2014Glasgow, ScotlandP&L accountability and customer relationship of On Trade Accounts within Independent and Multiple Operator sector through sales negotiation and persuasionCreation and submission of propositions to secure status across Diageo portfolio ensuring volume return in line with budget spendTimely submission of volume forecasts, spend and accruals generating transparent P&L deliveryCollaboration with key Route To Market colleagues to ensure availability and… Show more P&L accountability and customer relationship of On Trade Accounts within Independent and Multiple Operator sector through sales negotiation and persuasionCreation and submission of propositions to secure status across Diageo portfolio ensuring volume return in line with budget spendTimely submission of volume forecasts, spend and accruals generating transparent P&L deliveryCollaboration with key Route To Market colleagues to ensure availability and distributionCoaching and mentoring of new team members to achieve operating standards required within role Show less
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Business DevelopmentDiageo Great Britain Sep 2011 - Dec 2012Glasgow, United KingdomOn Trade Account Management
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Commercial Manager Reserve Brands GroupDiageo Jun 2007 - Mar 2012Scotland & North EnglandOn Trade Commercial ManagerManage the account plans and Luxury Brand Activations within the Trend Leading Account database within regionDeliver customer and marketing solutions to make the Diageo Luxury Portfolio visible and experiential within identified accountsConversion of brand and consumer insights to secure activation within On Trade venuesCommercial propositions to secure status on menus, back bar and at events to secure volume return and high value P&L… Show more On Trade Commercial ManagerManage the account plans and Luxury Brand Activations within the Trend Leading Account database within regionDeliver customer and marketing solutions to make the Diageo Luxury Portfolio visible and experiential within identified accountsConversion of brand and consumer insights to secure activation within On Trade venuesCommercial propositions to secure status on menus, back bar and at events to secure volume return and high value P&L deliveryProject Management of Brand Activation at Gleneagles Hotel, Tigerlily, Balmoral Hotel, The Three Chimneys, Corinthian, Skibo Castle, Turnberry and Blythswood SquareImplementation and planning of Diageo's World Class Cocktail Programme in trade alongside 3 Brand Ambassadors to ensure training and brand education is delivered to key influential bar operators Show less
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Commercial Manager Reserve Brands Group DiageoDiageo Jun 2008 - Sep 2011ScotlandSelling and marketing the Diageo Reserve luxury and premium portfolio ( Ketel One Vodka, Ciroc Vodka, Tanqueray and Tanqueray No TEN, Johnnie Walker Portfolio, Ron Zacapa Rum, Diageo Malts Portfolio and Don Julio Tequila ) to influential on trade retailers and operators. Commercial propositions, conversion of luxury brand insights into consumer experiences. Securing Media and PR exposure for portfolio and events.
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Account Manager Diageo ReserveDiageo Jul 2007 - Jun 2008ScotlandSecuring distribution and visibility via wholesale operators of the Diageo Reserve portfolio into premium led hotels, bars, clubs and restaurants. Commercial proposals to secure pouring statusDrinks menu consultationImplementation of Diageo Reserve World Class Programme
Alan Gow Skills
Alan Gow Education Details
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Pass With Merit -
Hospitality Management
Frequently Asked Questions about Alan Gow
What company does Alan Gow work for?
Alan Gow works for Campari Group
What is Alan Gow's role at the current company?
Alan Gow's current role is Business Development Manager at Campari Group.
What is Alan Gow's email address?
Alan Gow's email address is al****@****geo.com
What is Alan Gow's direct phone number?
Alan Gow's direct phone number is +4479512*****
What schools did Alan Gow attend?
Alan Gow attended Wine & Spirit Education Trust, Edinburgh Napier University.
What are some of Alan Gow's interests?
Alan Gow has interest in Global Malts Ambassador, Twisted, Farm, Glasshouse Events, Jake Houlsby, Tourist Information Center, Irn Bru, The Citizen, Whisky News, Community.
What skills is Alan Gow known for?
Alan Gow has skills like Account Management, Marketing, Alcoholic Beverages, Business Development, Negotiation, Public Relations, Cross Functional Team Leadership, Beer, Food And Beverage, Beverage Industry, Relationship Marketing, Wine.
Who are Alan Gow's colleagues?
Alan Gow's colleagues are Emily Darlington, Sergey Lapshinov, Shoaib King, Douglas Derrick, Antonio Vita, Saverio Cricenti, Juan Carlos Arredondo.
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