Alan Li Email & Phone Number

New York City Metropolitan Area

Berlin, DE

New York, NY, US

• Product Marketing Lead for OpenFin Workspace and Container. Working with customers, partners, and internal stakeholders (product, engineers, designers, sales, marketing, and C-level executives).
• Established the Product Marketing function and led product launches, market analysis, sales enablement, content, and PR, driving impact across multiple business areas.
• Worked closely with senior leadership and the product team to create go-to-market strategies for new product launches, including product positioning, messaging, segmentation, and campaigns
• Strategically packaged, launched, and drove adoption for new products including OpenFin Workspace for Tablet, Salesforce, ServiceNow, and Microsoft Integrations. This involved sales enablement, content, market.
• Developed "What's New" program to consistently generate written and video content for feature releases

San Francisco, California, US

Burlingame, California, US

• Responsible for designing and executing global social media strategies, resulting in a 133% increase in social media following across 7,000 followers on Linkedin, Twitter, Facebook, and YouTube
• Building a strong product marketing presence with 1,500 social media posts and over 100 videos, including customer use cases, demos, and webinars
• In charge of increasing brand awareness and preparing weekly marketing reports by collecting, summarizing, and analyzing data to find areas of improvement
• Work cross-functionally with sales, product marketing, and demand generation teams to manage and execute dozens of virtual events, which have grown sales pipeline to millions of dollars per month and generated over.
• Create blog posts, email blasts, videos, and other content that communicate the company’s product offerings, vision, and story

San Francisco, CA, US

• Develop A/B and multivariate testing strategies that improved email conversion by 15% and trials by 8%; implemented tests to measure and improve internal processes for collecting user data.
• Provide data-driven feedback from tests to improve usability and engagement from top of funnel marketing
• Handle day to day lead generation upkeep, maintain strong vendor relationships, and communicate B2B marketing industry trends
• Improve SEM keyword list to increase user trials

Bentonville, Arkansas, US

• Evaluate the competitive landscape and build SWOT analysis; present via PPT and through personal meetings with leadership teams
• Research influencers across social media that align with key Vudu personas and increase brand recognition and credibility
• Explore competitive feature sets and provide recommendations and ranking on where Vudu should focus to ensure they are most relevant to consumers
• Provide strategic recommendations for next gen social strategy around social platforms such as Snapchat and Instagram

• https://www.electriclogistics.com
• Founder and manager of Electric Logistics LLC is a consumer goods company that produces a battery adaptor product line
• Established an LLC an developed and managed a complete product line from concept to production
• Developed and managed all marketing efforts including online advertising, social networking, regional show cases, and direct client presentations
• Built and manage the company’s online store, including product selection, photography, and customer service

• Managed Farm Hill’s flagship retail store, averaging sales of $3,000 per week
• Handled all merchandise, inventory control, ordering, cash control and maintenance
• Directed sales floor activity, assisted customers and addressed customer concerns
• Developed and implemented special promotions and events and worked with Farm Hill colleagues to develop other local marketing strategies

Rancho Santa Margarita, California, US

• Provided fast, efficient and courteous service to all customers in a high traffic store
• Operated cash register by totaling bills, receiving payments, and distributing receipts
• Ensured adequate supplies of change and correct amount of money at ends of shifts for proper reconciliation

Bachelor Of Science - B.S, Marketing

High School Diploma

Education record