Developing and improving the efificiency, effectiveness and experience of three post experience programme areas for the University: 1) Domestic Full- Time, part time and flexible learning MBA programmes2) Internationalising our business through 8 international centres across the globe3) Providing bespoke executive education to key corporate clientsOnly 1% of the world’s business schools are triple accredited: Strathclyde is one of them… Show more Developing and improving the efificiency, effectiveness and experience of three post experience programme areas for the University: 1) Domestic Full- Time, part time and flexible learning MBA programmes2) Internationalising our business through 8 international centres across the globe3) Providing bespoke executive education to key corporate clientsOnly 1% of the world’s business schools are triple accredited: Strathclyde is one of them http://www.strath.ac.uk/business/accreditations/ Show less

Independent research, strategy and project management for educational providers development in key areas : Executive education, property, internationalisation, recruitment and transnational education.

Major achievements:• Improved international student recruitment numbers through integrated and focused marketing and recruitment activity leveraging agent, alumni, student, admissions, fees and scholarship influencers.• Reviewed and re-developed the RGU international recruitment strategy with concomitant re-alignment of resources to deliver step change.• Secured senior management, faculty and operational team buy in to a redefined proposition, focus, budgets and team… Show more Major achievements:• Improved international student recruitment numbers through integrated and focused marketing and recruitment activity leveraging agent, alumni, student, admissions, fees and scholarship influencers.• Reviewed and re-developed the RGU international recruitment strategy with concomitant re-alignment of resources to deliver step change.• Secured senior management, faculty and operational team buy in to a redefined proposition, focus, budgets and team roles.• Increased Erasmus and “Study Abroad” staff and student mobility programmes• Worked closely with senior staff across the university to influence international partnership strategy development, ownership and processes. • Developed a new trans-national educational research programme with a clear strategy of only developing activity that produces clear commercial returns. Show less

Worked on the 'Renewable Energy Taskforce' on development of the supply chain strategy for Scotland’s offshore wind development with particular lead responsibility for international developers. Final recommendations emphasised the need for a key account programme and detailed the pragmatic plans and actions required for success, aligning the needs of international stakeholders, the Scottish Government and Energy companies for effective economic development in this critical sector.

SDI is the Scottish Government joint venture that helps Scottish based companies succeed in the global economy and targets and assists overseas companies to bring high quality investment to Scotland. It also works globally with partners to drive economic growth through trade and inward investment. I had global responsibility for the trade sectors of Energy and Tourism for the organisation. SDI is consistently positioned as world class in its field. Major… Show more SDI is the Scottish Government joint venture that helps Scottish based companies succeed in the global economy and targets and assists overseas companies to bring high quality investment to Scotland. It also works globally with partners to drive economic growth through trade and inward investment. I had global responsibility for the trade sectors of Energy and Tourism for the organisation. SDI is consistently positioned as world class in its field. Major achievements:• Recruited/developed a successful team of 30 specialists to advise/negotiate with clients.• Exceeded targets in both years for internationalising organisations, attracting (FDI) and creating or protecting jobs for Scotland: Trump and Machrihanish Dunes are two notable golf tourism examples.• Pitched for and won major Renewable Energy investments from Mitsubishi and Doosan • Leveraged government investment and incentives to gain improvements in commercial relationships with companies of all sizes across the globe and built a high quality pipeline of opportunities. Show less

Successfully transformed the role and impact of marketing within the network of 38 organisations which formed Scotland’s economic development agency. This was achieved by the proactive winning of hearts and minds to a programme of radical change. The economic development portfolio included inward investment, internationalisation, business growth for SME’s, skills, career advice, trade sector and location development. Major achievements:• Developed strategic, rigorous and disciplined… Show more Successfully transformed the role and impact of marketing within the network of 38 organisations which formed Scotland’s economic development agency. This was achieved by the proactive winning of hearts and minds to a programme of radical change. The economic development portfolio included inward investment, internationalisation, business growth for SME’s, skills, career advice, trade sector and location development. Major achievements:• Developed strategic, rigorous and disciplined marketing focus, allowing marketing spends to be reduced by over £12 million p.a. while delivering internationally award winning marketing campaigns.• Created a brand strategy that enabled customer and staff clarity and freedom from visual and verbal chaos: 270 visual identities down to 10 and 300 plus websites down to 30. • Created data driven model for SDI to move to integrated sales and marketing that improved results & led to the Financial Times FDI Award for Best FDI Promotion in 2006/7. • Led operational change by introducing a marketing resource management system to streamline and develop marketing best practice. This was the first IT system of its kind for the UK public sector.• Launched major initiatives and products such as Scottish Development International, Business Gateway and, Modern Apprenticeships with economic development specialists, local authorities, government and partner agencies.• Designed /delivered £6 million integrated campaign, “Broadband for Scotland”, to increase broadband coverage for Scotland from 53% to 95% in 9 months for the Scottish Executive.• Initiated/ implemented marketing and communications plans for sector location initiatives including: Energetica – Aberdeen; Bio Quarter – Edinburgh; International Financial Services District – Glasgow.• Developed/integrated event sponsorship into our marketing and communications plans with particular success for The Open, Ryder Cup 2014 Gleneagles and the Glasgow Commonwealth Games 2014. Show less

The role was to lead negotiations on pan-European and/or global pricing and trading policies with our major multinational customers. I was also seconded to work on the exit strategy of Gillette from the stationery business. Major achievements:• Negotiated/implemented a trading and pricing strategy, applied profitably across Western Europe for both the Stationery and Duracell divisions, despite major customer and internal hurdles such as the introduction of the euro in place of… Show more The role was to lead negotiations on pan-European and/or global pricing and trading policies with our major multinational customers. I was also seconded to work on the exit strategy of Gillette from the stationery business. Major achievements:• Negotiated/implemented a trading and pricing strategy, applied profitably across Western Europe for both the Stationery and Duracell divisions, despite major customer and internal hurdles such as the introduction of the euro in place of local currencies. European turnover $320 million plus.• Led a team of over three hundred sales staff in a matrix management structure based across Europe and the USA.• Had a positive impact on the successful trade handover of the Stationery division to the Newell Corporation. Show less

I was brought in as a member of a new Operating Committee to turn around the Stationery markets performance. We subsequently decided to merge our group into one commercial operation and I was given general management responsibilities. Major achievements:• Sales grew by 9% and operating profits grew by 66% as Benelux became “European Market of the Year”.• Led an integration plan that developed synergies across our group in Benelux and involved the successful relocation and… Show more I was brought in as a member of a new Operating Committee to turn around the Stationery markets performance. We subsequently decided to merge our group into one commercial operation and I was given general management responsibilities. Major achievements:• Sales grew by 9% and operating profits grew by 66% as Benelux became “European Market of the Year”.• Led an integration plan that developed synergies across our group in Benelux and involved the successful relocation and commercial positioning of our team and products.• Restructured trading and partnership terms and agreements to profitably refocus our trade offering. Show less

1995-1997 European Marketing Manager – London, Boston and Milan: European lead for $62 million sponsorship of FIFA France ’98.1994 Senior Brand Manager – Sussex1993-1994 Trade Marketing Manager, Northern Europe – London1991-1992 UK Sales Planning and Promotion Manager – Surrey1989-1990 Regional Sales Manager, Northern UK and Ireland – Yorkshire1987-1989 Key Account then National Account Manager – Surrey: Wal-Mart, Woolworth, Tesco, Menzies and WH Smith

3M were a diverse multinational selling over 45,000 different products through six divisions in the UK at that time. Joined 3M as a graduate sales and marketing trainee and was headhunted by Gillette as the top-performing salesman in the commercial division. Major products involved with were - Scotch video tapes, computer disks, data cartridges and the launch of Post-it-Notes.

Gained a solid grasp of accounting principles and awareness of critical success factors in a variety of diverse organisations through audit work. While accountancy was not the career for me, the financial knowledge gained has been invaluable.