In the past four years, I have primarily been involved in the Sino-Australian automotive trade sector. This involves introducing Chinese automotive brands to the Australian market, exporting automotive parts and modification kits from China to Australia, and providing market consultation for Chinese automotive brands, charging station brands, automotive parts, and modification brands in the Australian market.

Sales Operation Lead, BMW NEV (2018 - 2021) ​•​Oversaw sales operations for all BMW NEVs, including BMW i brand products and PHEV models.​•​Managed sales reporting, planning, steering, and performance tracking.​•​Initiated brand cooperation between BMW and Marriott group, offering services in 23 hotels in Hainan province. Market Analysis ​•​Monitored market performance, analyzed policies, and proposed sales strategies to meet government requirements. Product Management ​•​Developed NEV product strategy and charging solutions in line with China’s regulatory requirements. Dealer Development ​•​Strategized network development and enhanced charging communication to dealers and customers. NEV Training ​•​Developed and implemented NEV training plans to ensure sales consultant competence.

• Led NEV product launches, communication strategies, and marketing activities. • Managed BMW Brilliance NEV brand ZINORO, including brand design, product launches, and showroom design.

Managed corporate and product communication, crisis management, and media relations for BMW.

Handled media relations, corporate communication, crisis management, and international auto shows for VW China.