Alan Sanchez Email & Phone Number

Florida, United States

United States

United States

Miami, Florida, United States

Working with major CPG clients doing product placement, displays, surveys and audits at Sam's Club and Walmart.

Miami/Fort Lauderdale Area

Bottom Line Advertising & Promotions specializes in creating marketing and promotional strategies to create brand awareness and move cases, using traditional media, digital, social and event marketing.• Eventus - managed the McDonald's/ICC national kids soccer program• Kiwanis of Little Havana (Calle Ocho) - oversaw media and in-store activations for title sponsorVerizon• Red Stripe Beer, FL market - Created strategy and implemented marketing plans for on and offpremise channels, leading to increased distribution and a 25% increase in sales over two years

Aventura, Florida, United States

• Created and sold sponsorship programs for Aventura Mall, Fontainebleau and Turnberry IsleHotels and Fontainebleau Aviation. Created several first time ever programs/activations in newcategories, for clients such as Lacoste, Ford, Johnnie Walker, leading to new revenue sources• Managed a team of 4 sales people responsible for a $8 million budget

Miami, Florida, United States

• Created, sold, and managed Shopper Marketing initiatives in the US and developed strategicpartnerships for print, digital or TV leading to new revenue sources of over $300k• Sold Televisa’s top publications in LATAM (Bazaar, Esquire, Caras, Cosmopolitan, NationalGeographic), for print, digital and Televisa Networks

Miami, Florida, United States

• Hired to work on pitch for Walmart Hispanic business which we won• Created and managed the Walmart Hispanic Retailtainment programs for Eventus• Sold in program to CPG companies, such as Unilever, P&G, Clorox, Nestle, General MillsKellogg’s and others• Coordinated all program activities including store front and in store• Managed Walmart grand re-opening store events across the country• Direct report to Walmart Multicultural team leaders and all suppliers

Miami, Florida, United States

• Opened and managed Vidal Partnership’s first regional office, subsequently added two moreregional offices based on Miami template.• Directed regional account activities for Heineken across all US Hispanic markets, with 3 directreports. Over a 10-year span, opened new markets and consistently achieved double digit growthin all key markets.• In Miami increased sales from 1.5 million to 5 million + cases, making Heineken the #1 importedbeer in the market• Developed integrated regional marketing plans, including advertising, promotions andcollateral materials, which aligned with national marketing plans and brand strategy• Performed analysis, evaluation and interpretation of quantitative and qualitative research anddepletion data• Liaison with regional sales and marketing to identify relevant issues and opportunities• Prepared and managed annual regional promotional budgets for all key markets• Supervised regional accounts, including Nissan, Sprint NEXTEL and Home Depot and createdand managed all regional plans for Johnnie Walker and Buchanan’s Scotch

Miami, Florida, United States

• Developed integrated marketing plan for brand launch into the U.S. Hispanic market• Created advertising, retail promotions, event marketing and oversaw media buys• In the first-year increased sales by 50% in the Miami and New York markets and due to thissuccess rolled out the brand to Texas and California where we were also very successful,achieving increased distribution and double-digit growth