Alan Scott Email & Phone Number

Raleigh-Durham, North Carolina Area

Internal account executive for non-regulatory advertising and creative projects.

Raleigh-Durham, North Carolina Area

Director of Design and Marketing, Executive Staff Launched, established, and led organization’s first marketing department for established radiology and radiation oncology practice. Created physical state-of-the-art studio. Recruited, hired, and developed 5 direct reports (referral sales managers, marketing coordinators). Introduced cause-related marketing and charitable giving for health care segment. Managed channel sales for outside marketing reps. Directed all marketing activities, including PR, collateral development, advertising, media placements, premium items, direct mail campaigns, website design, optimization, and electronic referral orders. Established identity standards and directed corporate image, editorial content, copy editing, collateral design, and intellectual voice in both B2B and B2C segments. Promoted and managed community engagements for charitable services programs.

Raleigh-Durham, North Carolina Area

Managed up to 7 employees in finance, sales and marketing, and technical support. Established all sales and marketing goals; mentored and developed account managers to meet business objectives. Defined integrated marketing paradigms for company marketing standards. • Launched, established, and maintained profitability and growth of 7-person advertising and design firm; led up to 20% annual growth by driving new account generation. • Led marketing efforts for 60+ small to mid-sized companies with budget ranges up to $1.5 million; developed and nurtured niche market segments, including software startups, service industry (industrial and enterprise), and practice-based medical sectors.• Purchased new building; up-fitted interior and set up and maintained all IT networking, including Mac network with PC interaction for account management and accounting. • Drove brand awareness in local marketplace by actively participating in community marketing organizations, including Chamber of Commerce and Marketing Monday Associates, Inc.

Cary, Nc

Startup company and developer of Virtus Walkthrough software used as 3D visualization for architecture, set design, movie story boarding, perspective drawing, and game design.Director of Worldwide Training/Marketing, VP, 1995–1998 Served as main creative force for company. Managed all early documentation, marketing, product packaging, and tradeshow design. Led staff of 6. Managed all channel marketing; delivered direct support with outside and inside sales collateral. Wrote and designed all technical manuals for corporate training. Trained technology and sales staff on product features and benefits as well as client presentations.• Played instrumental securing frequent infusions of up to $6 million in new capital by leading preparation of all venture capital documents. • Wrote all technical documentation and managed full packaging design and printing for 7 software products.• Directed turnaround and expansion of training for applications and visualization software product line.• Promoted from Creative Director, Marketing Product Manager, 1991-1995 and Technical Writer/Engineering Documentation, 1989–1991.