Founder - Recently completed the development of SupHub - The Business catalyst (UAE only). SupHub is a platform for all types of businesses to network and carry out meaningful business transactions. Once registered, you are directly networked to all companies on the app. You can Post your company’s products, services, promotion offers, raise RFQs and Sell offers, to a targeted audience of companies. The app is designed to help companies expand their customer and supplier base, enabling them to Increase Sales | Reduce Cost | Increase Efficiency.Go to the App Store or Play Store to download and register as a Guest User. Then go to 'Contact Us' in the app menu and send us a 'Convert to Master User' request. Marketing and Commercial Consultancy - Creating marketing tools that are more relevant to the appeal and usage trends of the current generation. Working with FMCG companies to increase the efficiency and sophistication of marketing tools to deliver increased sales and brand equity.

RTM strategy ME and SEA - Commercial strategy, distributor agreements and negotiations, brand entry strategy, market team structure, sales team structure, trade marketing team structure, trade/customer marketing, SKU pricing, marketing budget planning, channel planning, commercial excellence training, trade execution & merchandising,

Deliver the Brand and Commercial vision for Bacardi Martini in SEA by engaging consumers with our brands via a commercially viable route to market.

Grow sustainable brand equity for the Bacardi Martini portfolio of brands, through the creative implementation of consumer engagement platforms in the Middle East & Africa

Deliver brand equity and commercial objectives for Bacardi Martini in the Gulf. Lead a highly skilled, motivated and passionate team to develop 'best in class' marketing programs and outstanding in-market execution. Build win-win, long term sustainable relationships with our partners in distribution.

Brand building and Trade Marketing programs for the Diageo portfolio (Johnnie Walker, Smirnoff, Guinness, Tanqueray, Gordons etc) in the UAE. Lead a team of Trade Marketing Managers to deliver best in class marketing programs and executions in the UAE.

Lead and manage the sales and distribution team in Dubai to achieve Coca-Cola standards of excellence in selling and in market execution.

Develop channel marketing strategies and promotion plans to improve effectiveness of marketing campaigns and asset effectiveness. Drive Coca-Cola's ambition in the Non Carbonated Beverages by launching energy drinks, juices and mineral water

Develop trade marketing plans (trade incentives, tailor made consumer promotions, events, etc) to improve the effectiveness of global and national campaigns.Stand-in Regional Sales Manager - Managed sales and Marketing across all channels in the Central Region.