1.Leading the launch of new products, developing efficient and feasible first-sale plans, coordinating with marketing department to provide dissemination channels, such as website partnerships, community collaborations, etc. 2.Managing global official SNS channels, reviewing and approving social media outputs, planning feasible social media activities according to trends and hotspots, and tracking, evaluating, and improving promotional effects. 3.Resposible for exhibition cooperation work, exhibition application, preparation of exhibition materials, exhibition interactive planning, etc. 4.Coordinating branding and communication needs, responsible for planning overseas brand activities, coordinating market department and regional activity channels, including website promotion, community, KOL, etc., to ensure the success of events. 5.Responsible for copywriting, meeting the copy requirements for regional marketing, writing press releases, advertising, EDM and other material plans. 6.Undertaking regional live streaming needs, regularly interacting with users via social media live streaming. 7.Managing XPPen's user community operation, developing operation plans, responsible for community activity and growth. 8.Responsible for planning and managing the promotion team, with a focus on execution and professionalism as the primary goal. Providing guidance to subordinates on the execution and decision-making experience in related work, assisting in completing career planning.