Humankind's boundless ability to generate and process vast amounts of data is matched only by its ability to make sense of it.Making sense of data is the work of data scientists and data analysts. The former use data to model predictions and innovate, and the latter use it derive insights for decision making. I fall into the latter category.My 33 years as a market researcher span from the days of "Marie with a clipboard at the mall" to AI which can extract insights from vast text data thousands of times faster than any human ever could. (Not only that, but AI is able to logically classify its extractions into discrete categories.)The AI revolution has begun and many data driven industries will adapt or perish. The market competitors that adapt to AI will do better than those who do not. As someone who tries to make sense of data for a living, I am certain AI will play a significant role in improving the efficiency, accuracy, and reliability of consumer data assimilation into knowledge.