Alan Watson Email & Phone Number

London, England, United Kingdom

-Creating clear, concise and compelling copy that’s optimised for SEO and user experience-Working with a diverse group across the business. Product Designers, Product Managers, Engineers, UX Researchers, Marketers and Designers-Shaping the tone of voice and making sure all content is on-brand-Developing and managing a style guide-Writing for different platforms. Starting with an App First approach and cascading that through the mobile and desktop sites-User research. Using research to map out content and gain an understanding of how users interact with our services. Always keeping an ear open in research sessions for those little gems that can slip under the radar-Writing UI copy for website and app. Headlines, body copy, calls to action, navigation labels, error messages, member journeys and FAQs-User testing and research to test ideas. From A/B tests on the live site to one on one interviews in person or online. Making sure everything is solving real problems and meeting the needs of the audience-Sharing writing expertise and ideas. Keeping conversations going with other writers across the business in sessions like the Content Cabin and helping others build up writing skills-Developing writing accessibility guidelines-Optimisation. Working closely with the Optimisation Team to provide variants for A/B testing, reviewing/analysing results and applying to future content-Data analysis. Using tools like Google Analytics and Content Square to review current user behaviour and analyse where changes might be made to improve experiences-Working within agile product teams alongside the Product Designers and Developers to create end-to-end experiences

Worked solely in house at giffgaff before shifting over to the permanent role there. Essentially this was the same role as I now have at giffgaff.

Wellington & Wairarapa, New Zealand

Writing a company blog designed to provide advice and help to clients-Lead writer for Spiral-Designed writing strategy and decided on directionWriting content for clients’ websites for B2C audiences using WebShell CMS and WordPress-Copywriting, creating pages, adding/editing imagesCreate and run social media channels:-Facebook and Twitter for Spiral, including campaigns that increased the number of email newsletter subscribers-Facebook posting for clients as needed, including weekly posting of regular sales-Integration of email subscription options with social media e.g. Adding buttons to Facebook pagesEnd to end management of Spiral’s email campaigns (B2B):-Designing and building HTML email templates-Writing articles for a regular monthly company email aimed at bringing in return business from existing clients-Producing ad hoc campaigns as required for specific goals-Using analytics built into Campaign Monitor software to track ongoing campaigns and changing content based on resultsCreating aspects of client email campaigns as needed:-Designing and building HTML email templates-Producing ready to go campaigns based on content provided by clients-Managing subscriber databases so they integrated fully with the email softwareDesigning banners and images for clients’ websites as needed integrating new products into existing designs-Using Photoshop or similar software to design, create and edit images for the webUsing Google Analytics to generate useful data by analysing changes to websitesClient relations:-Training clients to use our CMS-Meeting with clients to discuss ongoing projects-Testing and evaluating new technology-Talking clients through a series of actions to Supported Managing Director with marketing direction and publications on an ad hoc basis