Alan Yang is a Research Director at Ipsos at Ipsos. He possess expertise in quantitative research, advertising research, primary research, focus groups, survey design and 10 more skills. He is proficient in Mandarin and English. Colleagues describe him as "Alan Yang is an extremely good researcher to work with. To start with, he has a strong, valuable sense of inquisitiveness and curiosity, and before working with the data he asks about the category, the brands and the consumers in question. This is a well-grounded approach. He starts with reality - and, that is not something I actually see often enough in this profession. The benefits of his approach are then evident whether in his questionnaire design - logical and flowing - or in his… Show more"