Alana Mitchell Email & Phone Number

Responsible for regional fundraising, marketing and public relations to establish the Massachusetts chapter of Comfort Zone Camp, the nation's largest bereavement camp for children between the ages of 7-17 who have lost a parent, sibling or primary caregiver. Developed, prospected and managed a database of corporate and individual donations to fund three separate camps. Implemented, managed and hosted new fundraising events to connect Comfort Zone Camp to the community.

Achieved 123% of goal for 1st quarter of 2009. Prospected, developed and maintained major national and local retail advertising for all of the Boston Globe Media products including; The Boston Globe, Fashion Boston, Design New England, LOLA and Boston.com

Managed and generated $3,200,000 in national revenue and $1,200,000 in local revenue. Acted as a liaison to National Sales offices. Provided coaching and mentoring to the sales staff to help in skills development. Streamlined the communications between the National Sales offices and the Marketing and Advertising Departments by managing requests for proposals and new business development.

Promoted to Senior Account Executive six months prior to company standard time frame. Increased Healthcare advertising lineage by 46% and Retail /Fashion advertising lineage by 36%. Managed Classified Sales Team and individual budget of $777,000 in addition to current responsibilities. Worked on securing many sponsors for four Design Home projects which benefited charities such as the Greater Boston Food Bank, Home for Little Wanderers, Aids Action Committee, etc.

Responsible for $11,000,000 in annual sales. Managed team of nine Account Executives and two Sales Assistants. Exceeded 2004 Group Sales budget by 104%. Implemented and collaborated on creative programs to motivate sales staff and increase revenue. Managed an individual budget of $1,000,000 in addition to team management responsibilties.