Alana Birky Email & Phone Number

Fort Collins, Colorado Area

• Managed cross-functional team of creatives, specialists, developers, and contractors.
• Developed long-term strategy, evaluated objectives and KPIs, and lead weekly customer meetings--resulting in 25% average month over month sales growth.
• Planned and coordinated all projects and tasks to deliver on schedule and within budget, with regular check ins to reset priorities, address gaps, and provide additional resources as needed.
• Utilized communications and change management best practices to successfully complete office-wide role reorganization and transition to a new project management software.
• Acted as day-to-day contact for top clients, from the first sales call through final project reporting. For clients on retainer, I facilitated and pitched short- and long-term strategy as well as managed regular.

Loveland, CO

• Planned and executed marketing strategy for multiple product lines, resulting in above-plan sales.
• Orchestrated product marketing launches, including brand guides, marketing and sales materials, websites, and email and social media campaigns, resulting in increased year-over-year leads.
• Brought cross-functional teams together to tackle projects like product-specific lead drip campaigns, more detailed lead dashboards, and automated reminder emails. These projects increased efficiency and increased.

Fort Collins, Colorado Area

• Planned and implemented content calendar for inbound marketing, resulting in higher lead capture and conversion.
• Developed and implemented departmental content review process and project management system to increase efficiency.
• Coordinated and co-created sales materials with sales managers and VP of sales to better equip sales team.

Fort Collins, Colorado Area

• Managed websites using WordPress, HubSpot, Magento, and other CMS software to keep content relevant to clients.
• Copy-edited and approved all client-facing content to be clean, accurate and educational.
• Helped transform marketing department from a single person to a six-person team, including assisting in hiring decisions and onboarding.

Boise, Idaho Area

• Conferred with clients to discuss content marketing needs and strategies.
• Owned clients’ social media content and campaigns.
• Created and published quality technical content based on subject matter expert interviews.

• Researched and wrote detailed, long-form articles for online publication.
• Drafted articles, guides, infographics, product copy, and travel guides.

• Edited manuscripts with a goal of improved plot, character development, and adherence to style guide.
• Conducted interviews with clients for video scripts and other content.
• Researched and edited information packet for affiliate website with Christianity Today International

• Graded junior high and senior high tests, essays, and research papers.
• Provided feedback about content for high school seniors on their final research theses.

• Worked with the Your Church Media Group by researching, writing, and editing information packets for purchase at ChurchSafety.com.
• Copyedited Church Finance Today, Church Law and Tax Report, and Your Church Magazine.
• Gathered and verified information from numerous companies for the Your Church Magazine’s Buyer’s Guide.