• UX – Immersion – Understanding the scenario: problem context, CSD matrix, competitive analysis, qualitative/quantitative research, SWOT analysis, and problem definition. Ideation – conducted using brainstorming techniques, mind mapping, and crazy eights. Prototyping – storyboard, wireframe – rapid usability testing and high-fidelity prototyping – mockups. Implementation – delivering high-fidelity prototypes containing the design system, components, and variables for front-end development.Highlight: Creation of the Zica Assis website project (still in production), fully aligned with the branding, which was also created by me for the brand and follows responsiveness and accessibility standards (WCAG). Prototype available at: https://bit.ly/47sQHzX• Branding (immersion – design research with value decoding, from/to analysis, strategic guidelines, archetype definition, purpose, verbal and visual universe – ideation, brand experience – experience drivers and brand moments, brand communication narrative definition, and brand positioning map).Highlight: Rebranding of Beleza Natural: https://www.alan-aguiar.com/projetos/branding/rebranding-beleza-natural.As a result, the market received it very well, with the launch on the brand's social media platforms. The Instagram post achieved over 20,000 views in the first few hours, 14% interactions from non-followers, more than 500 likes, and 60 shares. The change brought the customers closer to the brand, emphasizing the benefit of self-esteem and the informal tone of voice, enhancing the connection.

2018-2022: development of business model using service Design, Design thinking and prototyping.2016-2020: brand management policies and graphics processes. 2013-2016: Art Direction for all internal communication (on and off line media).#graphicdesigner #branding #prototyping #userexperience

Development of visual identities, brands, graphics style research, sign creation, web arts and budgeting with graphic partners.

Image treatments, photomontages, digital illustrations and compositions for marketing actions.

Style researches for concepts of visual identities to all type of communications. Corporate art direction (brands, sign, guides, videos and presentations).