Alana Ingold Email & Phone Number

Tourism and Events Queensland is the state tourism organisation and the lead marketing, destination and experience development and major events agency.Key responsibilities:- Provide strategic recommendations and support on domestic and international digital marketing campaigns and activity, including websites, EDM programs, display advertising, social media and content creation- Collaborate with partners to understand challenges and drive innovative, measurable solutions-… Show more Tourism and Events Queensland is the state tourism organisation and the lead marketing, destination and experience development and major events agency.Key responsibilities:- Provide strategic recommendations and support on domestic and international digital marketing campaigns and activity, including websites, EDM programs, display advertising, social media and content creation- Collaborate with partners to understand challenges and drive innovative, measurable solutions- Monitor campaign performance and deliver insights against objectives- Provide training and support on digital platforms and processes- Lead the implementation of the business-wide SEM strategy, and the ongoing project management Show less

Europe

Workaway is a program which facilitates a cultural exchange between travellers and locals. As a participant, my relevant responsibilities included assisting local, family-run businesses with online marketing and proofing of promotions.

Caloundra

Opening in March 2013, in less than a year it was rated #1 on the Sunshine Coastby the industry-recognised coffee review website, Beanhunter. In its first three years, it ranked within the top 5 in Australia.Key responsibilities:- Establish the business's online strategy- Create social media content calendar- Manage Facebook and Instagram communities, including content creation and engagement

Brisbane City

Tourism and Events Queensland is the state tourism organisation and the lead marketing, destination and experience development and major events agency.Key responsibilities:- Develop, manage and implement marketing campaigns that deliver on destination goals- Build and nurture relationships with internal and external stakeholders- Manage destination marketing budgets effectively- Learn and adhere to TEQ systems, processes and channels to deliver innovative campaigns-… Show more Tourism and Events Queensland is the state tourism organisation and the lead marketing, destination and experience development and major events agency.Key responsibilities:- Develop, manage and implement marketing campaigns that deliver on destination goals- Build and nurture relationships with internal and external stakeholders- Manage destination marketing budgets effectively- Learn and adhere to TEQ systems, processes and channels to deliver innovative campaigns- Coordinate content creation, including videos, photography and infographics- Champion the Queensland brand, and the destinations within Show less

As the flagship wholesale brand for Flight Centre Travel Group (FCTG), Infinity Holidays provides package holidays, accommodation and tours exclusively to FCTG’s network of retail outlets.Key responsibilities:- Working with suppliers to realise strategic marketing opportunities- Exceeding supplier co-op contribution targets for promotional activities- Sourcing and/or developing product to fit each new brief- Proofing of materials and co-ordinating the approvals of key… Show more As the flagship wholesale brand for Flight Centre Travel Group (FCTG), Infinity Holidays provides package holidays, accommodation and tours exclusively to FCTG’s network of retail outlets.Key responsibilities:- Working with suppliers to realise strategic marketing opportunities- Exceeding supplier co-op contribution targets for promotional activities- Sourcing and/or developing product to fit each new brief- Proofing of materials and co-ordinating the approvals of key stakeholders- Meeting daily deadlines and managing workflow for key destinations- Campaign reporting- Participation in regular local, interstate and international industry events to grow destination knowledge and nurture stakeholder relationships Show less

Workaway is a program which facilitates a cultural exchange between travellers and locals.

Fortitude Valley

BCM is one of Australia’s largest independent advertising and communications agencies, offering strategy and creativity across all channels. My clients included the Department of Transport and Main Roads - Road Safety advertising, Origin and the Urban Country Music Festival.- Manage client briefs from proposal to implementation and post-campaign analysis for creative, media and digital projects- Collaborate with internal teams, including Creative, Interactive Strategists and Channel… Show more BCM is one of Australia’s largest independent advertising and communications agencies, offering strategy and creativity across all channels. My clients included the Department of Transport and Main Roads - Road Safety advertising, Origin and the Urban Country Music Festival.- Manage client briefs from proposal to implementation and post-campaign analysis for creative, media and digital projects- Collaborate with internal teams, including Creative, Interactive Strategists and Channel Planners/Buyers, to deliver innovative solutions- Manage and mentor my Account Coordinator- Work with the Director to develop campaign strategies and present recommendations- Manage day-to-day campaign requirements- Budget management and invoicing for clients Show less

Fortitude Valley

Bachelor Of Business Administration (B.B.A.), Advertising

2008 recipient of the Advertising Federation of Australia (Queensland) Prize, awarded to the Bachelor of Business graduate with the best.

Bachelor Of Business Administration (B.B.A.), International Business

At the completion of my Bachelor studies with QUT, I was nominated and accepted to participate in the Summer School Business Program.

Bachelor Of Business Administration (B.B.A.), Public Relations, Advertising, And Applied Communication

Activities and Societies: English Tutor I was accepted to participate in the QUT Student Exchange Program, which contributed to my.