Alana Messina Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia

+Create customized programs for each clients' goals, from muscle building, fat loss and athletic endeavors+Equally adept in one-on-one and large group settings+Edit demo videos on iMovie for clients to visualize professional cues+Proactively seek out leads and effectively counter objections during close +Motivate and hold clients accountable to their goals with daily touchpoints

+ Coach members through personalized physiological data related to Recovery, Sleep & Strain to reinforce positive habits at a wearable tech SAAS startup+ Pilot member engagement programs for retention and live problem solve emerging issues+Recover dissatisfied member interactions through in-depth research, empathy, and solution-focused outcomes+Onboard VIP and new members on the WHOOP Platform through Zoom webinars+Mentor new hires in overseas programs and train new colleagues

City Fitness Graduate Hospital

Fishtown

+Led a sales floor of up to 6 people working together to reach daily, weekly and monthly sales plans with a strong focus on employee development+Community organizer, creating buzz-worthy events that served the sweat community in Fishtown such as the Local Race+BOH & Systems Lead, responsible for weekly and quarterly inventory counts, RFID & Reporting guru

Assistant Buyer for Dresses

MA in Bridal accessories, including Headpieces, Jewelry, Sashes & Outerwear

Greater Philadelphia Area

Assist head buyer and assistant buyer in the cut and sew knit tops department for the Fashion Bug brand. Correspond with domestic vendors to ensure samples arrive on time, compile and send out purchase orders. Maintain an organized sample room and racks for multiple seasons. As a semi vertical company with over 500 stores nationwide, it is important to work closely everyday with product development, global sourcing, technical design and the e-commerce department to produce the perfect garment our price conscious plus sized customer.

Assist the three regional buyers in merchandising the Tommy Hilfiger and Calvin Klein mens’ and women’s stores exclusively at Macy’s. Visualized and dressed mannequins to best represent the brand to customers. Analyzed sales numbers from multiple stores to better understand inventory needs and opportunities.

Maintained an organized and stocked inventory in one of the largest and most profitable stores in the company. Worked on the sale floor and stock room to provide customers with the merchandise they wanted quickly in the right style, color and size.

S.V.A. Holdings Corporation is a semi-vertical apparel company. The company directly manufactures more than half of the products in our own garment facilities. As a fashion deign intern I work on patterns, making alterations to ensure the perfect fit, spread and cut fabric, sew samples and assist in taking photos for the website.

Designed and constructed windows for the Design Philadelphia "Windows Throughout Olde City" exhibition and competition Maintain an organized store while advising customers on current trends Support and collaborate closely with owners of a small boutique selling its own clothing line

Bachelor Of Science, Fashion Industry Management Major

Activities and Societies: CrewSelected Courses: Survey of the Textile Industry, Survey of the Apparel Industry with ABS Lab, Managerial.

Education record

Activities and Societies: Rugby