Alana Park Email & Phone Number

Hanover, New Hampshire, United States

White River Junction, Vermont

United States

White River Junction, Vermont

Ushered brand through major growth, successfully launched and executed rebrand and new identity for iconic company by partnering with executive leadership to gain insights on brand direction and modernize assetsExecuted creative strategy for omnichannel brand including packaging, catalogs, print and online advertising, email, website, and social media—doubling customer acquisitions over 5 years, +97% to FY18, FY22 & FY23 +56% to FY20, with ROAS average above 9 and as high as 17Rebranded consumer loyalty program with new identity, brand guides, and email strategy, increasing membership by 22% FY23 after rebrand and ROAS average of 14.6Managed relationships with photographers, food stylists, and copywritersArt directed photo shoots for editorial, product, and brand campaignsResearched and presented concepts and designs to internal stakeholders, encouraging creative evolution through print and digital channels, while staying within brand framework, increasing consumer engagement FY22 +4%

Led creative from concept and to execution for direct-to-consumer and B2B channels, including catalog creative, email campaigns, pre-season lookbooks, PR material, trade show graphics, collateral to support special events, and POP and signageResearched market trends to inform the creative direction for packaging and seasonal campaignsCoordinated cross-departmental communication and supervised print production and prepressCoordinated and art directed photo shoots, leveraging assets for print and digital campaigns and merchandising support and exceeded budgets for targeted campaigns utilizing established marketing strategies

Norwich, Vermont, United States

Executed projects from logos, packaging, catalogs, magazines, website design, marketing campaigns, and brand development and guidelinesManaged multiple projects across multiple deadlines, overseeing production workflow, timeline management, prepress, press checks, and ensured timely delivery to clientsCreated concepts and presented to clients to secure high-profile accounts while retaining current customers, such as Atomic Skis, King Arthur Flour, Ibex Outdoor Clothing, Okemo Mountain Resort, Jackson Gore, and Jockey