Alan Aranha Email & Phone Number

Bengaluru, Karnataka, India

Entrepreneurial role in a family business of guest rooms in Bangalore. Additional management of a holiday retreat namely The Hidden Valley in Chikmagalur, Karnataka.

Bengaluru, Karnataka, India

• Kick started the UNXT Program, a pioneering 100 hour job-oriented training program for final year students of government colleges, guaranteeing placement for certified students.
• Trained over 200 trainers through a Train the Trainer (TOT) program for effective deployment on ground
• Oversaw the training of 10,000 certified students through the program
• Secured permission from the Directorate of Employment and Training, Government of Karnataka to run UNXT in ITI colleges across the state
• Secured permission from the Department of Collegiate Education, Karnataka to run UNXT at Government Degree Colleges across the state
• Achieved internal targets every academic year throughout my stint

Chikmagalur, Karnataka, India

• Property Management
• Led operations and customer interaction to ensure The Hidden Valley emerged as one of the top 5 homestays in Chikmagalur on Tripadvisor. It has also been awarded ‘The Certificate of Excellence’ by Tripadvisor 6 years.
• Supervised work at all levels in service, kitchen and housekeeping and set clear objectives
• Planned activities and allocated responsibilities to achieve the most efficient operating model
• Dealt with multiple operational concerns such as maintenance, staff shortage and renovation.
• Collaborated with external parties such as suppliers and travel agencies.

Mumbai, Maharashtra, India

• Concept and creative direction on major brands of companies including Škoda Auto, Reckitt Benckiser, Multi Screen Media, CavinKare and Fiat among others. Part of the team that pitched and won the Fiat account for.
• Converting a brief into a creative strategy and copy for 360 and integrated executions
• Taking ownership of copy briefs and deliver to a very high standard
• Editing and proofreading copy as needed
• Overseeing work of new recruits
• Simultaneously managing multiple projects with short deadlines

Mumbai, Maharashtra, India

• Handled BIGADDA.com, ICICI Home Finance, Kuoni Travels and VFS Global accounts. Also actively involved in contributing to Switch, India’s only BPO targeted lifestyle magazine.
• Interpreting copywriting briefs to understanding project requirements
• Editing and proofreading copy as needed
• Interpreting creative direction and adapting points from creative briefs into persuasive copy concepts

Worked on the conceptualization of the 'Jhalak Dhiklaga 3' campaign for Sony Entertainment Television and worked on various other accounts including Procter & Gamble, McDonalds and Bajaj Electricals.

Worked on marketing, promotion, communication. Initiated copy changes in the website, brochures, flyers and other promotional material. Also launched a successful email campaign for a new property release.

Involved in the planning and execution of events at Royal Orchid Hotel, Le Meridian, The Capitol and Palace Grounds.

Working on reports, interviews and features for the newspaper. Published three articles – “Meter Up” (On the automated parking system in Bangalore), “Changing Trends” (On the rising obsession with fitness), “Rhythm of Life” (About the band Wax)

Post Graduate Diploma, Advertising And Marketing Communications

Bachelor Of Arts, Mass Communication

Activities and Societies: Student Representative, Member of the University Dance Team

Isc & Icse

Activities and Societies: President of the Rotary-Interact Club, School Prefect