Entrepreneurial role in a family business of guest rooms in Bangalore. Additional management of a holiday retreat namely The Hidden Valley in Chikmagalur, Karnataka.

• Kick started the UNXT Program, a pioneering 100 hour job-oriented training program for final year students of government colleges, guaranteeing placement for certified students. • Trained over 200 trainers through a Train the Trainer (TOT) program for effective deployment on ground• Oversaw the training of 10,000 certified students through the program• Secured permission from the Directorate of Employment and Training, Government of Karnataka to run UNXT in ITI colleges across the state• Secured permission from the Department of Collegiate Education, Karnataka to run UNXT at Government Degree Colleges across the state• Achieved internal targets every academic year throughout my stint• Co-created strategies, outcomes and impact frameworks with partners and external consultants• Managed multiple stakeholders and worked closely with them to bring them together• Established and nurtured relationships with government colleges to deploy the program• Responsible for implementing activities in accordance with project or activity budgets• Overall responsibility for the successful initiation, planning, design, execution, monitoring, controlling and closure • Ensured resource availability and allocation• Measured project performance using appropriate tools and techniques• Provided progress updates to the Board of Trustees

Property Management• Led operations and customer interaction to ensure The Hidden Valley emerged as one of the top 5 homestays in Chikmagalur on Tripadvisor. It has also been awarded ‘The Certificate of Excellence’ by Tripadvisor 6 years in a row.• Supervised work at all levels in service, kitchen and housekeeping and set clear objectives• Planned activities and allocated responsibilities to achieve the most efficient operating model• Dealt with multiple operational concerns such as maintenance, staff shortage and renovation.• Collaborated with external parties such as suppliers and travel agencies.• Enforced strict compliance with health and safety standards• Maintained par stock levels of necessary items and led in inventory management on a weekly basis• Responsible for maintaining operational excellence within the homestay• Involved in hiring and training to ensure quality of homestay staff• Ensured a safe working and customer experience environment by facilitating safe work behaviors of the teamPlantation/Estate Management• Involved in recruiting, training/instructing and supervising farm workers• Making sure that work progresses satisfactorily as per annual schedule and timelines• Ensured compliance with government regulations and health and safety standards• Stayed up-to-date on information pertaining to estate management • Managed revenues and expenses to ensure the estate was profitable • Coordinated maintenance/repair of farm property, equipment and machinery• Implementing processes to ensure optimum yield and quality crops with an eye on sustainability

Concept and creative direction on major brands of companies including Škoda Auto, Reckitt Benckiser, Multi Screen Media, CavinKare and Fiat among others. Part of the team that pitched and won the Fiat account for Saints and Warriors.• Converting a brief into a creative strategy and copy for 360 and integrated executions• Taking ownership of copy briefs and deliver to a very high standard• Editing and proofreading copy as needed• Overseeing work of new recruits• Simultaneously managing multiple projects with short deadlines

Handled BIGADDA.com, ICICI Home Finance, Kuoni Travels and VFS Global accounts. Also actively involved in contributing to Switch, India’s only BPO targeted lifestyle magazine.• Interpreting copywriting briefs to understanding project requirements• Editing and proofreading copy as needed• Interpreting creative direction and adapting points from creative briefs into persuasive copy concepts

Worked on the conceptualization of the 'Jhalak Dhiklaga 3' campaign for Sony Entertainment Television and worked on various other accounts including Procter & Gamble, McDonalds and Bajaj Electricals.

Worked on marketing, promotion, communication. Initiated copy changes in the website, brochures, flyers and other promotional material. Also launched a successful email campaign for a new property release.

Involved in the planning and execution of events at Royal Orchid Hotel, Le Meridian, The Capitol and Palace Grounds.

Working on reports, interviews and features for the newspaper. Published three articles – “Meter Up” (On the automated parking system in Bangalore), “Changing Trends” (On the rising obsession with fitness), “Rhythm of Life” (About the band Wax)