Alana Worotko Email & Phone Number

Versatile, optimistic, and proactive leader overseeing all aspects of creative direction, scheduling, photoshoots, copywriting, budgeting, and asset management on multimillion-dollar global digital and physical campaigns. Known for differentiating brands and boosting visibility across multiple audiences by building strong partnerships to create business value and unique consumer experiences. Calm, critical thinker in challenging, high-stress situations. Committed collaborator and people manager, driven to develop, inspire, and empower teams to define & launch creative strategies and targeted campaigns that meet / exceed goals and streamline processes. I’m an outgoing person who wants to do her best and bring out the best in those I work with. In my spare time, you can find me at a concert, making a multi-course meal, or checking out a new restaurant with friends & family - pre-covid. Now you'll find me cooking at home, catching up on moves & TV, or dancing in front of my TV to a live stream concert.Some of my talents in developing multi-million dollar global digital, physical, a/v, and in-store campaigns:■ Bringing creative ideas to the table: Creativity is key to making sure everything fulfills its specific function. Working on digital & social marketing, interactive corrugate, and specialty packaging that increases interest and interaction while implementing research and knowledge, I understand how the creative should impact consumers. And how each piece needs to shine in every individual placement.■ Leading a team with many players: Working with marketing teams, operations, research, finance, publicity, suppliers, filmmakers, talent, internal designers, and external creative agencies is part of my day-to-day. And I pride myself on being a strong and balanced manager. I try to lead by example.■ Ability to handle a large workload: I work on multiple titles at any given time while delivering hundreds of elements on each campaign. Through the years, I have been challenged and succeeded in producing the same materials but at lower costs and diminishing timelines.

Listed skills include Creative Direction, Entertainment, Digital Media, Film, and 27 others.

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  Loyola Marymount University

  Liberal Studies, Minor In Biology