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Simple, clear communication. That's my specialty. I've worked with tech companies, B2B, B2C, non-for-profits, and NGO's.I had almost a decade at Freshworks and a great run from $1m ARR to $500m+ and IPO, Now I help early stage startups with clearly and concisely telling their story. I'm also an LP in a seed-stage fun, Neon, that invests in Indian startups.Let me help you with: • Influencer and Community Engagement • Thought leadership content and strategy • GTM strategy and Enterprise messaging • Key employee coaching • Industry Analyst Relations (Gartner, Forrester, et al)What's interesting for me? • Pre-seed and seed stage startups looking to translate what they know they can do into language and messaging that resonates with their ICP • Post series A startups looking to navigate analyst/influencer relations, brand storytelling, or community • Content collaboration • Chatting over a cup of coffeeI was an early Freshworks employee and I had multiple roles including Director of Community Outreach, building the analyst relations program, and then Director of Thought Leadership. Prior to Freshworks I worked with Starlight Runner Entertainment to create a corporate storytelling framework called Corporate Narrative based on how the world's most successful entertainment franchises build their story worlds. And back in ancient history, I spent over 2 decades in the IT world doing development, service management, and as a pioneer in the MSP space. I think of myself as one of the world's oldest "digital natives" and wrote early on about the impact of pervasive communications on businesses and society.
Contentful
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- contentful.com
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- 944
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Director Of Analyst RelationsContentfulNew York, Ny, Us
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FounderIntelligist Group Dec 2022 - PresentNew York, Ny, UsAdvisor to senior executives and their teams in scaling GTM, marketing, and brand to support business growth goals. ⦿ Specialized working model to help established brands and startups outside of the US to implement and grow GTM and outbound sales operations in North America. -
Limited PartnerNeon Oct 2023 - PresentBangalore, Karnataka, InInvesting in the future of Indian SaaS -
Research FellowTeam Flow Institute Nov 2023 - PresentSf Bay Area, Ca, Us -
DirectorFreshworks Jun 2013 - Dec 2022San Mateo, California, UsDirector of Thought Leadership · June 2022— December 2022Director of Global Analyst Relations · January 2015— June 2022Director of Community · June 2013— January 2015Key member of the leadership team steering the company's journey from $1 million to $500 million in revenue while becoming the first Indian SaaS company to have an IPO on NASDAQ. Responsible for the product section for the Freshworks S-1 filing. First hire outside of India, brought on by the CEO to establish go-to-market in North America, driving strategies and execution that solidified Freshworks' reputation as a leading SaaS vendor. Throughout my tenure I was also a prominent spokesperson for Freshworks, creating content, speaking at events, and contributing to communications strategy.➤ Established the initial GTM presence for Freshworks in the US: ⦿ Internal Strategy and consulting engaging with varied stakeholders of the Freshworks community (customers, prospects, journalists, analysts, thought leaders) to raise and optimize brand awareness and customer relationships. ⦿ Focus on events, influencer relations, and content including digital media, social and thought leadership. ➤ Created the Freshworks Global Analyst Relations Program covering multiple categories (CX, IT Service Management, CRM, and Platform): ⦿ Built program from scratch and achieved recognition in analyst category reports, including MQ's and Waves. ⦿ Internal consultant and advisor across product, product marketing, sales, demand gen and corporate marketing to product and product marketing teams to enhance products lineups ⦿ Worked with the GTM teams to improve messaging, product marketing, lead gen, and sales enablement. ➤ Lead the creation and strategy of a thought leadership content platform to elevate the perceptions of Freshworks as a trusted provider -
Founder/PrincipalIntelligist Group Sep 2010 - Jun 2013New York, Ny, UsFounded Intelligist Group to deliver business strategy advisory services to companies in technology, entertainment, media and non-for-profit. ⦿ Innovated new business models or products, communications strategies, or operations. ⦿ Leveraged hidden or underutilized assets like intellectual property, human capital, customers, physical plant, or data.
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Director, Strategy And Business DevelopmentStarlight Runner Entertainment May 2012 - May 2013Focused on applying Starlight Runner’s proprietary multi-platform storytelling methodology (Corporate Narrative) to businesses, organizations, and communities. ⦿ Created a framework based on the fundamental tenets of narrative, derived from the core archetypes and aspiration drivers that continue to resonate with consumers worldwide. ⦿ Adapted Starlight Runner’s core IP, creating new language and methodology, including product definition, pricing, and go-to-market strategy.
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Vp, Principal, Co-FounderInfomanage Corporation Feb 1997 - Sep 2010New Rochelle, Ny, UsPioneer in the Managed Service Provider space. Built complete range of products, services, delivery model, pricing structure for pioneering MSP IT firm, yielding strong reputation for customer service and professionalism.
Alan Berkson Skills
Alan Berkson Education Details
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Queens CollegeComputer Science
Frequently Asked Questions about Alan Berkson
What company does Alan Berkson work for?
Alan Berkson works for Contentful
What is Alan Berkson's role at the current company?
Alan Berkson's current role is Director of Analyst Relations.
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Alan Berkson attended Queens College.
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Alan Berkson has skills like Strategy, Start Ups, Business Strategy, Social Media, Leadership, Crm, Business Development, Strategic Planning, Marketing, Product Management, Saas, Digital Strategy.
Who are Alan Berkson's colleagues?
Alan Berkson's colleagues are Samira Worms, Olivia G., Raul Rivera Iii, Cpa, Mba, Stephen Ward, Mack Boggs, Sophan Cheng Shattuck, Phr, Hailey Peek.
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