Creation and development of advertising materials; Creation, assembly and updating of websites; Administration of direct marketing campaigns; Management of tools for digital media; Development and monitoring of promotional actions; Publishing and layout of technical publications.

In the field of Emotional Design, research was guided by the idea that products - besides performing mechanical functions - mediated social relations, promote experiences, evoke feelings and shape and affect our behaviour and attitudes (Damasio, 1994; Csikszentmihalyi, 1995). In this sense, we understand that the design action should be centred, also, on the effects of products (Frascara, 2001). The work consists of the organization and presentation of the results of an analysis of about 100… Show more In the field of Emotional Design, research was guided by the idea that products - besides performing mechanical functions - mediated social relations, promote experiences, evoke feelings and shape and affect our behaviour and attitudes (Damasio, 1994; Csikszentmihalyi, 1995). In this sense, we understand that the design action should be centred, also, on the effects of products (Frascara, 2001). The work consists of the organization and presentation of the results of an analysis of about 100 products from the perspective of Emotional Design. These products were located in varied sources and analyzed taking into account their contexts of use and effects with the people for whom they were intended. From this analysis were identified six developments in the field of Emotional Design. Show less